Summary

Overview

Work History

Education

Skills

Honors, Awards & Accomplishments

Recommendations

Timeline

Alison Roland

Sioux Falls,SD

Summary

Ali is a seasoned and dedicated professional with a 25-year career in Technology and Infrastructure Services, consistently helping a variety of stakeholders exceed key business goals and strategic initiatives pertaining to Sales & Marketing, Digital Transformation, Sales Enablement and Communications. This unique and extensive experience has equipped Ali with a wealth of knowledge and skills, as well as a passion for building strong relationships in a virtual environment to foster teamwork and drive collective success.

Overview

years of professional experience

Work History

Senior Go-to-Market/Sales Enablement Lead

Kyndryl

04.2022 - Current

Create a logical and intuitive structure on a new sales enablement platform (powered by Highspot) to ensure a team of 5,000 customer-facing partners have the required skills and content to succeed in their role.
Maintain quality, consistency and currency of content and courses within our sales enablement platform.
Establish trust and transparency with key stakeholders, while collaborating on program initiatives, setting clear objectives and achieving milestones.
Manage cross-functional teams for successful project completion within tight deadlines, including facilitating workshops and small group training on Highspot.
Team Recognition at the 2024 Spark Conference: The Momentum Highspot Impact Award.

Worldwide Digital Program Manager

IBM

08.2019 - Current

Responsible for the digital aspects of IBM Storage across four locations: Europe, Latin America, Asia Pacific and North America.
Teamed with Storage Leads to focus on Web acceleration.
Created quarterly newsletters for Storage sellers and managers.
Managed a social strategy creating awareness and generating client engagement.
Coordinated and deployed sales plays across GEOs.

Digital Program Manager

IBM

02.2015 - 08.2019

Passionate leader in support of IBM's digital transformation and acceleration by helping sellers discover increased value through social selling.
Mentored Executives, Managers and Sellers and provided guidance in adherence to IBM's Digital Certification program.
Trained 1,000+ sellers on Digital Mastery and helped these sellers to become digitally certified with a "Certificate of Professional Digital Sales" (CPDS).
Collaborated with the Digital Marketing Institute (DMI) and White Hat Media to create inspiring and effective face-to-face and virtual Prep Course training sessions.
Resolved problems and provided solutions to candidates going through the CPDS certification program.
Developed and managed a "Digital Champion Program" with 100+ members that encouraged sellers to internally collaborate, share best practices and realize the benefits of effectively using social selling to develop new customer relationships and enhance existing ones.
Partnered with business unit executives to evaluate digital results and discover new ways to evolve to the next level of digital adoption.
Designed a monthly "Digital Insider Newsletter" to keep the NA IBM Digital Sales Team informed on digital tools, tips and requirements.
Editor of a weekly "Did You Know" newsletter sent to Executives, Managers, Sellers and Marketers, containing pertinent information for NA IBM Digital Sales.
Collaborated with the Worldwide Skills and Enablement Team to design a new Social Selling Core Framework and digital certification program.

Business Process Advisor

IBM

01.2014 - 02.2015

Collaborated with the global Sales Center Delivery of Excellence (SCDE) and other IBM NA organizations such as education and business controls using change management processes.
Responsible for delivering targeted communications to business units and leaders specific to processes, productivity, integration, transformation, deployment and implementation for IBM NA.
Streamlined and enhanced sales processes and productivity.
Drove global tool integration and transformation for process and program management.
Collaborated with Business Controls for process documentation, control points and adoption.

Marketing Manager

IBM

02.2011 - 01.2014

Focused on improving Inside Sales efficiency and profitability by leading marketing programs to support approximately 30 Public Sector sellers, helping them identify and progress leads across all IBM brands.
Worked with cross functional teams including hardware, software, services, financing, industry solutions and web development to design and deploy leading enablement marketing programs for Public Sector sellers. Activities included thoughtful audience targeting, creation of B2B emails and education for sellers.
Promoted the benefits of social media to improve client reach and experience, as well as rep productivity, while dedicated to the design of unique web and digital assets to create leads and sales for IBM in North America, specifically through Public Sector contracts.

Web Merhandiser

IBM

04.2007 - 02.2011

Managed web marketing programs for Local Government, K-12, and Higher Education customers.
Designed web landing pages in support of sales execution plays, promotions, featured product offerings, demand generation activities, as well as managed the related merchandising of those pages on ibm.com’s Public Sector EasyAccess sites.
Improved website layout and increased traffic, navigation and visibility through unique content design.

Sales Representative

IBM

07.2000 - 04.2007

Attained the #1 position on a team of 23 inbound telesales representatives responsible for driving over $100M in incremental revenue and was awarded "Rookie of the Year."
Developed and executed a successful, territory-wide strategy designed to grow market share and penetrate white space accounts, while consistently demonstrating value to customers by providing industry expertise to achieve business goals and maintain the highest levels of customer satisfaction.