Alison Turner

• Led global product marketing strategy for a multi-product Applications portfolio, integrating messaging, voice, email, and partner ecosystem solutions to deliver a unified narrative across enterprise and SMB segments.
• Drove cross-product GTM alignment, resulting in a 15% YoY ARR increase through strategic bundling and adoption initiatives.
• Enabled global sales and alliances teams with competitive intelligence, partner playbooks, and integration-specific value propositions, improving partner win rates.
• Collaborated with product, engineering, and design teams to define and deliver high-impact member experiences, resulting in improved retention metrics and higher NPS scores.
• Standardized cross-functional GTM playbooks for integrated product and partner launches, ensuring consistency in positioning, creative assets, and enablement materials.

• Established overall marketing and go-to-market strategy, budgets and goals.
• Led visual rebrand and new website to complement PLG strategy.
• Reinvigorated pipeline boosting lead flow by 7x while maintaining lead quality.
• Defined core product messaging, positioning and differentiation strategies to align with overall company strategic plan.

• Owns marketing strategy for deliverability apps, transactional, and email marketing product lines. Company achieved 79% YoY growth for all product lines in 2020 and 30% growth in 2021.
• Manages the Global Product Marketing, Lifecycle Marketing, Community Management, Partner Marketing, Website Strategy and Analyst Relations teams.
• Leads marketing and communication strategy for launch and migration of current customer base to new product packages that resulting in uplift of $6 million ARR.
• Built new Lifecycle Marketing team dedicated to cross-sell and upsell of products achieving 125% of target.
• Defines and drives messaging and go-to-market strategy for all product lines. Work with PMM team to build the strategy and tactics to reach revenue and adoption goals for new features and product sets.
• Owns competitive intelligence, sales training and sales enablement focused on increasing deal size and win rates. Through build out of new processes, training, and technology stacks we've reduced losses to primary competitors by 15%.
• Built first global product marketing team for company. Fostered customer and market focused organization built through market research, regular cadence of customer/prospect interviews and series of training sessions and lunch and learns.
• Post-acquisition of Mailjet, led global cross-training of sales teams in unified product portfolio pitch, product knowledge, personas and competitive landscape leading to 32% increase in sales in EMEA.
• Served as interim head of marketing for 35-member marketing team during search for new marketing leader. This included representing marketing in executive leadership meetings, attended and reported out in board meetings, and bore responsibility for overall marketing performance.

Supports the USAA MarTech transformation of people, processes and technology initiatives to drive personalized engagement and exceptional customer experience for USAA Members.

• Drive results through team leadership, product ownership, and process engineering
• Set and translate strategy and vision into disciplined execution through development of user stories
• Manage relationships with a broad set of stakeholders including business partners, compliance, information security, management, IT, CTO, vendors, and consultants
  

Responsible for product positioning, strategy and field enablement for a $30 mil product line. Defined, developed, managed and executed marketing campaigns to support product lifecycle including:

• Conducted customer and market research to align messaging with customer pain points; developed user group program to engage customer base
• Developed product messaging and oversaw creation of marketing materials (briefs, white papers, blogs, webinars, web content, and presentations)
• Served as subject matter expert for product line, conducted monthly analyst briefings with Gartner, Forrester, IDC, ESG and Ovum resulting in mentions in reports and positioning Globalscape as a cloud-first vendor
• Collaborated with sales department to develop strategies to maximize profits based on analysis of sales trends and product metrics
• Drove cross-functional alignment and stakeholder communication between senior leadership across organization including marketing, product management, sales, and operations to strategically plan and execute product launches
• Created personas and GTM strategy as product manager for iPaaS product line

Defined, managed, and executed marketing campaigns for a tech start-up which launched a B2C and B2B patented mobile privacy solution. Responsible for building web infrastructure and digital strategy for company.

• Worked with cross-functional teams to create sales enablement tools and messaging. Collaborated with engineering team to define product roadmap.
• Oversaw new product development process for a B2B mobile privacy product. Responsibilities include conducting market research and developed product positioning.
• Managed the creation of branded videos, explainer videos, and white papers, all providing collateral information for institutional partners and B2B customers.
• Developed channel partner training for Best Buy and other retail employees. Created a web-based educational portal designed to provide easy access to tutorials and trainings.
• Managed application process for industry awards. Efforts resulted in two Consumer Electronics Show innovation awards, Fierce Innovation Telecom award, and a Red Herring Top 100 Global award.