Hi, I’m
Alison Yusi
Stephenson,VA
Summary
Performance-driven Leader with 15+ years of experience aligning systems with business requirements, policies and regulatory requirements. Passionate about applying excellent organization and communication skills to manage and lead teams. Results-oriented individual well-versed in interfacing and consulting on business processes to drive results based on sound overall business judgment.
Overview
10
years of professional experience
Work History
Alludo (formerly Corel)
VP, Global Sales Operations
09.2021 - 01.2023
Job overview
- Supported top-level decision-making and strategy planning, forging productive relationships with top leaders while serving as key advocate driving organizational impacts and excellence.
- Identified and solved issues with production, workforce and material sourcing to drive business objectives through strategic planning and GTM initiatives.
- Spearheaded cross-functional performance measurements across departments to achieve business goals for bottom-line profits.
- Resolved issues and recommended actions based on production and compliance reports.
- Drove adoption of new commercial resources through end user education, training and onboarding.
- Reviewed contracts for accuracy and validity of cost and quote information
- Advised business partners on how to best leverage reported information and drive actionable insights.
- Initiated on-time, under-budget project management to optimize performance.
- Applied sales forecasting techniques and strategic planning to verify sales and profitability of products, lines and services.
- Increased workflow by analyzing data and maximizing opportunities for improved productivity across several areas.
- Drove short-term and advanced promotional planning processes.
- Increased market share by devising plans based on research findings and data.
- Developed tools and processes to help improve operational efficiency and enhance sales team productivity.
- Created and made appropriate documentation for annual budgets and senior leadership goals.
Rosetta Stone
Director, Global Sales Operations
01.2019 - 09.2021
Job overview
- Optimized operational processes by developing company-wide analytics tool to address client-specific metrics.
- Developed innovative approaches with effective resource allocation and strategic planning.
- Mitigated costs while collaborating with vendors to manage inventory items.
- Developed impactful and strategic partnerships with clients to drive business development.
- Provided documentation of processes to comply with regulations and company policies.
- Analyzed business needs while soliciting customer feedback for process improvements.
- Tasked to turn around low-growth operation by solidifying workflow processes, strengthening client relationships and improving communications supporting client advocacy.
- Leveraged marketplace trends to create solutions and refine business strategies.
- Delegated assignments based on plans, project needs and knowledge of individual team members.
- Managed daily operations while overseeing multiple global regions to foster increased productivity.
Thermo Fisher Scientific
Global Sales Operations Manager
04.2016 - 01.2019
Job overview
- Enhanced divisional performance by implementing proven management processes to increase revenue.
- Delivered business strategies and developed systems and procedures to improve operational quality and team efficiency.
- Boosted team member productivity by enhancing performance monitoring and instituting motivational approaches.
- Directed management meetings to enhance collaboration and maintain culture based on trust and group problem-solving.
- Demonstrated exceptional knowledge of process optimization in relation to profit and loss.
- Developed organizational systems to boost efficiency and keep operations scalable and agile for changing demands.
- Reduced operational risks while organizing data to forecast performance trends.
- Implemented innovative programs to increase employee loyalty and reduce turnover.
Siteworx
Sales Operations Manager
01.2014 - 04.2016
Job overview
- Built, trained and managed sales and operational teams to carry out sales initiatives and reach objectives.
- Generated reporting and analysis to support sales forecasting and planning to reach monthly, quarterly and yearly revenue goals.
- Implemented and executed sales and operational policies, experiments and standards across multiple facilities and sub-brands.
- Identified, developed and launched innovative tools or systems to achieve sales strategies.
- Created and implemented new business opportunities by utilizing strategic networking strategies.
- Monitored sales team performance, analyzed sales data and reported information to area managers.
- Maintained up-to-date knowledge of competitor products and pricing in market served.
- Encouraged cross-selling of additional products and services through relationship-building and acquired understanding of customer business needs.
- Prepared and implemented strategic growth plans for territory based on company goals and expectations.
- Investigated and integrated new strategies to expand business operations and grow customer base.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Managed revenue models, process flows, operations support and customer engagement strategies.
Dell
Senior Sales Operations Advisor
01.2013 - 01.2014
Job overview
- Promoted brand awareness and utilized took advantage of network connections to increase brand development.
- Conducted surveys of customers to understand successful sales tactics and strategize improvements in processes.
- Streamlined team sales processes increase productivity and decrease closing time.
- Reported sales data to upper management for review.
- Monitored sales processes to identify areas in need of improvement and implemented systems to rectify issues.
- Balanced traditional and innovative sales tactics to complete sales and trained employees on current sales protocols.
- Implemented new marketing initiatives to drive sales and improve overall performance.
- Prioritized tasks and projects to meet tight deadlines.
Education
Marymount University, Arlington, VA
Bachelor of Arts from Communications
01.1999
Skills
- Executive Leadership
- Profitability Assessments
- GTM Strategic Planning
- Change Management
- Salesforce Optimization
- Operating Procedures & Policies
- Forecasting & Pipeline Management
- Deal Desk
- Business Reporting & Analytics
- Account & Territory Management
- Customer Segmentation
- Customer Needs Assessments
- Sales Quota & Compensation Planning
- Customer Order Management
Accomplishments
Key Accomplishments:
- Contributed to a 20% increase in ARR (2019 vs 2021) by driving behavior change with a hybrid sales methodology, MEDDIC, customer segmentation initiative, value messaging, product certification program and soft skills training sessions
- Increased expected sales revenue by 10% (2019-2021) through the creation of an E-Commerce system allowing for the automation and capturing of Tier 3 and 4 customer sales to ensure incremental dollars are captured
- Forecast accuracy increase of 30% (2019-2021) through the development of a Sales Velocity Model allowing for predictive sales activities and revenue outcomes
- Optimized opportunity efficiency by 35% (2021-2023) through designing robust analytical and reporting structures for forecasting, lead generation, customer retention and overall sales activities
- Improving of productivity by 50% (2021-2023) through the creation of lead generation modeling and a self-sufficient Sales hunting process providing foundational guidance as it pertains to the core first steps in the Sales process(MQL, SQL, SAO)
- Corporate health increased by 90%(2021-2023) within Sales, Finance and Sales Operations due to the rollout and creation of a global compensation council program allowing for visibility, guidance, automation, tracking, documentation, accuracy, transparency and communication as it pertains to monthly, quarterly and annual Sales exceptions based on a commission payout information sharing model
Timeline
VP, Global Sales Operations
Alludo (formerly Corel)
09.2021 - 01.2023
Director, Global Sales Operations
Rosetta Stone
01.2019 - 09.2021
Global Sales Operations Manager
Thermo Fisher Scientific
04.2016 - 01.2019
Sales Operations Manager
Siteworx
01.2014 - 04.2016
Senior Sales Operations Advisor
Dell
01.2013 - 01.2014
Marymount University
Bachelor of Arts from Communications
Tech Stack Experience
- Salesforce.com/Microsoft Dynamics
- Tableau/Power BI/Cognos
- Brainshark/Talent LMS/Docebo
- Salesloft/Outreach IO
- Qvidian/Loopio
Additional Information
References available upon request
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