ALISSA HARROD
VP
Herriman,UT
Summary
Strategic and results-oriented healthcare executive with 18+ years of progressive leadership across acute care, behavioral health, and nonprofit sectors. Demonstrated expertise in scaling early-stage startups into statewide systems, leading multimillion-dollar public relations and market repositioning initiatives, and advising executive teams on payer contracting, operational growth, and talent strategy. Proven ability to expand patient access from 5 to 500+ weekly, negotiate 30+ high-value contracts, and lead multi-regional teams through transition and transformation. A mission-driven leader and consultant committed to measurable results through culture, innovation, and executive collaboration.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Vice President of Operations & Strategy / Interim CEO / Executive Director of Business Development & Marketing
OnSite Advanced Care
03.2021 - Current
- Scaled operations from 1 to 60+ staff and increased patient census from 5 to 500+ per week within 18 months through strategic growth planning and execution.
- Negotiated and secured 30+ facility, hospital, and payer contracts statewide, positioning OnSite as a leading mobile wound care provider.
- Oversaw operations, compliance, business development, and leadership strategy across five regions with full P&L accountability.
- Directed public relations and rebranding strategy including new website, executive content, and stakeholder engagement campaigns—doubling brand visibility.
- Served as Interim CEO during executive transition, ensuring continuity in governance, performance, and internal communication.
- Created and deployed SOPs and leadership coaching models that supported >80% employee retention during accelerated growth.
- Applied excellent problem-solving, process development, and strategic implementation skills to lead and support all areas of operations.
- Streamlined operations by identifying inefficiencies and implementing process improvements.
Co-Founder & President
The Single Parent Project
11.2019 - Current
- Launched and scaled 501(c)(3) nonprofit reaching over 1,000 families annually through financial relief, case support, and legislative advocacy.
- Secured $500K+ in funding through strategic donor outreach, grant writing, and multi-channel fundraising campaigns.
- Designed and led public relations, event programming, and volunteer engagement initiatives driving 250% growth in statewide reach.
- Evaluated market trends to identify emerging opportunities and inform strategic decision making.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Developed marketing materials and campaigns to boost brand awareness and customer engagement.
- Grew the customer base through targeted outreach and networking events.
Executive Director of Project Management & Operations
Your Solar Shop
01.2020 - 05.2021
- Managed multistate solar operations, increasing fulfillment and customer success rates by 30% through workflow optimization.
- Designed CRM integrations, vendor coordination systems, and project performance dashboards to support rapid scale-up.
- Oversaw financial management, ensuring fiscal responsibility and long-term sustainability for the organization.
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Guided staff through periods of organizational change, maintaining morale and engagement during transitions.
- Managed a diverse team of professionals, fostering a collaborative work environment for increased productivity.
National Executive Director of Business Development
Logan River Academy
01.2019 - 01.2020
- Designed and implemented national growth strategy, expanding consultant network and district referrals across five states.
- Delivered 40% YoY census growth by improving visibility, reputation, and referral satisfaction.
- Developed strategic partnerships with key stakeholders to expand the organization''s reach and influence.
- Drove strategic improvements to enhance operational and organizational efficiencies.
Director of Business Development
Highland Ridge Hospital (Acadia Healthcare)
01.2018 - 01.2019
- Oversaw $300K+ rebranding initiative across digital, print, and outreach channels to improve market share and reputation.
- Established referral pathways with 15+ acute hospitals, public safety partners, and mental health nonprofits, increasing direct admits by 70%.
- Conducted comprehensive market research studies to identify untapped opportunities for growth within the industry landscape.
- Organized promotional events and interacted with community to increase sales volume.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Increased client base by developing and implementing effective business development strategies.
Director of Business Development
Copper Hills Youth Center (UHS)
01.2015 - 01.2018
- Led market expansion into underserved regions including Alaska and North Dakota, growing census by 125% through payer partnerships and outreach strategy.
- Negotiated rate increases and expanded reimbursement access, driving a 28% revenue improvement.
Marketing & Admissions Director / Program Manager / Mental Health Worker
Cottonwood Treatment Center
07.2009 - 01.2015
- Advanced through four positions to lead marketing, admissions, and program development for a residential treatment center.
- Implemented systems supporting successful DOE and JCAHO audits, maintaining full accreditation and regulatory compliance.
Education
Master of Business Administration - Healthcare Management
Western Governors University
Bachelor of Science - Psychology, Criminal Justice
Utah Valley University
01.2013
Skills
- Strategic Operations & Organizational Scale-Up
- Market Growth, Payer Contracting & Network Development
- Executive Leadership & Consulting Advisory
- Public Relations, Crisis Management & Brand Strategy
- Cross-Functional Team Building & Leadership Coaching
- Healthcare Innovation & Stakeholder Engagement
- Talent Development, DEI, & High-Retention Culture
- Nonprofit Management, Fundraising & Advocacy
- Strategic planning and execution
- Organizational development
- Cost analysis and savings
- Business development
Certification
- Crucial Conversations – VitalSmarts
- Mediation and Negotiation Mastery
COMMUNITY LEADERSHIP
- Keynote Speaker – Utah Women in Leadership Summit, National Healthcare Equity Forum, UAC Annual Conference
- Board Advisor & Strategic Lead – The Single Parent Project
Quote
Opportunities Don't happen.You create them.
Chris Grosser
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Timeline
Vice President of Operations & Strategy / Interim CEO / Executive Director of Business Development & Marketing
OnSite Advanced Care
03.2021 - Current
Executive Director of Project Management & Operations
Your Solar Shop
01.2020 - 05.2021
Co-Founder & President
The Single Parent Project
11.2019 - Current
National Executive Director of Business Development
Logan River Academy
01.2019 - 01.2020
Director of Business Development
Highland Ridge Hospital (Acadia Healthcare)
01.2018 - 01.2019
Director of Business Development
Copper Hills Youth Center (UHS)
01.2015 - 01.2018
Marketing & Admissions Director / Program Manager / Mental Health Worker
Cottonwood Treatment Center
07.2009 - 01.2015
Bachelor of Science - Psychology, Criminal Justice
Utah Valley University
Master of Business Administration - Healthcare Management
Western Governors University
Similar Profiles
Vanessa TovarVanessa Tovar
Cashier/Dispatcher Office Assistant at Advanced Onsite ConcreteCashier/Dispatcher Office Assistant at Advanced Onsite Concrete
Yohanka Diaz EstradaYohanka Diaz Estrada
RCM Specialist at Onsite Dental CareRCM Specialist at Onsite Dental Care
Tamara DrakeTamara Drake
CNA/Caregiver at CDE Onsite Senior CareCNA/Caregiver at CDE Onsite Senior Care
Dallin CopeDallin Cope
Processing Technician Trainer at ARUPProcessing Technician Trainer at ARUP
Ember AndersonEmber Anderson
ENHANCED PRE-TREATMENT COORDINATOR at BYTEENHANCED PRE-TREATMENT COORDINATOR at BYTE