Hi, I’m
Alissa Ann Hayden
Thousand Oaks,CA
Summary
Integrated marketing and communications professional who leverages strategic thinking with creativity and resourcefulness to conceptualize and execute marketing/PR campaigns and events. Highly experienced in managing vendor relationships and adept at providing post-campaign analysis and reporting. Comfortable interacting and communicating with key stakeholders.
Overview
13
years of professional experience
Work History
MARLIN & SALTZMAN
Director of Marketing
09.2016 - Current
Job overview
- Strategic redesign of website for improved lead generation which resulted in 25+ million dollars in retained cases for the firm.
- Streamline client intake process in order to effectively evaluate new cases and plaintiffs.
- Design and execute strategic social media campaigns to acquire new plaintiffs and to identify new potential cases.
- Plan and manage informational events to educate new potential clients.
- Created and managed social media campaigns to increase brand engagement and grow Facebook page by 10x.
FISHER INVESTMENTS INSTITUTIONAL GROUP
Institutional Content Marketing Associate
11.2015 - Current
Job overview
- Collaborate with Relationship Managers to produce high-quality sales and service deliverables.
- Research and develop new mediums in order to better communicate existing content.
- Regularly monitor competitor marketing to optimize positioning of Fisher Investments Institutional Group materials.
FISHER INVESTMENTS
Creative Content Marketing Associate
01.2014 - 01.2015
Job overview
- Established content strategy to leverage marketing resources and Google trends in order to deploy more effective campaigns
- Conducted consumer marketing research and the reporting of findings and trends to drive content development
- Implemented strategic process changes to streamline the development of content and direct response informational packets
- Developed and maintained a department-wide creative marketing campaign calendar to provide greater visibility for senior management
- Identified, engaged and maintained vendor/consultant relationships across various marketing groups.
BOVIS FOODS, LLC
Marketing Consultant
07.2013 - 01.2014
Job overview
- Developed and executed strategic marketing and social media campaigns
- Created content for promotional programs that enhanced product awareness, trial and repeat purchases
- Conducted market analysis and developed data system to identify high-growth product distribution opportunities.
Social Media, HARBOR FREIGHT TOOLS
Strategist/Local Market Media & Event Specialist
05.2011 - 07.2013
Job overview
- Sales of $2B+, 400 stores)
- Executed strategic marketing initiatives across multiple social media platforms
- Created and implemented a social media monitoring process that enhanced and streamlined communication between e-commerce and customer service departments
- Increased Facebook likes by +390% in 2 years
- Cultivated community partnerships for high-impact grand opening store events
- Orchestrated televised ribbon cutting event that generated 475k media impressions
- Initiated Harbor Freight Tools Day (July 8) designation by Wisconsin Governor’s Office
- Developed editorial relationships, created print coverage tracking system and interfaced between magazine editors and the company’s product category managers
- Planned and executed a corporate event for magazine editors that delivered publishers representing over 10 million in consumer readership.
SCHIEDERMAYER & ASSOCIATES
Marketing Coordinator
09.2010 - 01.2011
Job overview
- Conducted category research and market analysis for ad campaign development
- Developed target market recommendations in support of new business development.
Education
PEPPERDINE UNIVERSITY
Bachelor of Arts from Public Relations and Marketing
Skills
- Marketing Strategy
- Strategic Website Redesign
- Social Media Strategy
- Content Development
- Marketing Campaign Development
- Public Relations
- Project Management
- Vendor Management
Timeline
Director of Marketing
MARLIN & SALTZMAN
09.2016 - Current
Institutional Content Marketing Associate
FISHER INVESTMENTS INSTITUTIONAL GROUP
11.2015 - Current
Creative Content Marketing Associate
FISHER INVESTMENTS
01.2014 - 01.2015
Marketing Consultant
BOVIS FOODS, LLC
07.2013 - 01.2014
Strategist/Local Market Media & Event Specialist
Social Media, HARBOR FREIGHT TOOLS
05.2011 - 07.2013
Marketing Coordinator
SCHIEDERMAYER & ASSOCIATES
09.2010 - 01.2011
PEPPERDINE UNIVERSITY
Bachelor of Arts from Public Relations and Marketing
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