Hi, I’m
Alissa Lewis-McGlone
Event and Marketing Manager
Columbus,OH
Summary
As a dedicated and results-driven marketing professional, I have a proven track record in overseeing marketing strategies and driving successful campaigns for prominent industry brands. Adept at managing all aspects of marketing, including event and trade show planning, execution, and collaboration with key stakeholders, I am seeking a challenging role to leverage my skills and contribute to the growth of a dynamic organization.
Overview
23
years of professional experience
Work History
Mission Critical ElectronicsCosta Mesa, CA
Division Marketing/Trade Show Event Manager
11.2021 - 11.2023
Job overview
- Manage all marketing responsibilities for the Vehicle Power Division, comprised of four individual brands.
- Develop and execute marketing plans and campaigns, collaborating closely with sales, engineering, dealers, and regional sales managers.
- Work closely with OEMs and customers to ensure brand satisfaction and maintain a positive brand experience.
- Create demand and lead generation programs, collaborating with industry partners for campaign success.
- Plan and execute virtual educational webinars and virtual training sessions.
- Evaluate current company/brand position and collaborate with the executive leadership team to develop new goals and strategies.
REV Fire GroupOcala, FL
Director of Marketing and Events
01.2020 - 10.2020
Job overview
- Led overall brand strategy and positioning for five industry-leading apparatus brands.
- Coordinated and led marketing activities, successfully planning, and executing a live stream, virtual online conference, and expo with over 4800 attendees.
- Developed marketing strategies to promote the brand and events through various channels such as email campaigns, social media posts, press releases.
- Collaborated closely with other departments within organization in order to ensure necessary resources were available when needed.
- Prepared detailed reports summarizing all aspects of the event including attendance figures, cost analysis.
- Organized and coordinated trade show logistics, including booth setup, travel, and accommodations.
- Coordinated catering services for exhibitors and attendees during the duration of the show.
- Managed a team of staff members responsible for onsite operations during the event.
- Maintained relationships with vendors to ensure quality services were provided during the events.
Sutphen Corp.Dublin, OH
Marketing and Trade Show Manager
01.2001 - 01.2020
Job overview
- Managed all brand image and all marketing activities, including advertising/marketing strategy, promotional material through various marketing channels.
- Attended and participated in industry events.
- Planned and facilitated meetings to share marketing plans and explain future business goals.
- Planned advertising campaigns for online, print and other mediums.
- Created marketing policies and procedures, evaluating and revising to maximize team efforts.
- Collected and analyzed market research data for use in forecasting.
- Managed creation of marketing materials, collateral and sales support tools.
- Worked with agencies to develop graphics and logos for advertisements, newsletters, and other marketing collateral.
Education
The Ohio State UniversityColumbus, OH
from Business And Marketing
Skills
- Oversee management of significant brand and product marketing campaigns from conception to execution
- Strategic planning with leadership teams to create marketing/show plans and budgets
- Create sales manuals and dealer education material
- Manage all social media channels and content
- Manage planning and execution of dealer meetings, sales training events, and executive meetings ranging from 20 to over 300 attendees
- Secure event space, create floor plans for trade show event, manage food and beverage requirements, manage logistics of move in and set up, and work with hotel staff to secure room blocks and special rates
- Manage sponsorship sales of over $125,000
- Manage approximately 25-30 trade shows per year with over 5000 sq ft of floor space and approximately 200 attendees
- Work directly with show coordinators for move in and set up as well as tear down
- Develop and evaluate marketing strategy based on product knowledge and industry trends
- Create video marketing projects, working with agency representatives for capturing video, script writing, and editing
- Provide presentation and product demonstration support for new product introductions
- Develop and manage annual budget, ensuring profitability and strong market presence
- Represent the company at trade association meetings, coordinate and participate in promotional activities and trade shows
- Build and maintain relationships with industry partners and vendors
Timeline
Division Marketing/Trade Show Event Manager
Mission Critical Electronics
11.2021 - 11.2023
Director of Marketing and Events
REV Fire Group
01.2020 - 10.2020
Marketing and Trade Show Manager
Sutphen Corp.
01.2001 - 01.2020
The Ohio State University
from Business And Marketing