Alissa Penner
Lebanon,OH
Summary
Results driven marketing strategist and project manager with proven track record of success. Exceptional interpersonal skills, adaptability, problem-solving, and demonstrated ability to adapt seamlessly to evolving challenges. A committed team member with strong leadership capabilities, an engaging personality proficient in multitasking and adeptly overseeing marketing initiatives through successful execution.
Overview
16
16
years of professional experience
Work History
Substitute Teacher
SWO-COG
Lebanon, Ohio
08.2019 - Current
- Teacher for grades PreK-12 for multiple school districts in Warren and Butler Counties
- Classroom management and control, requiring flexibility, quick thinking, and decision making while managing challenging behaviors
- Long Term Teacher for learning disabilities classroom
- Organized lesson plans and activities for students & adapting methods to accommodate diverse learning
- Collaborate with other teachers to ensure student success
Social Media Advocate, Blog Coordinator/Writer, Program Brochure Designer
YMCA of Greater Dayton, Coffman YMCA
Springboro, OH
09.2016 - Current
- Responsible for blog content for the online presence on social media platforms and website for both headquarters and branch level
- Oversees 20 contributing bloggers and overall communications with writers, editing, and publishing selection monthly
- Communicates regularly with Vice President, Director of Marketing & other Directors to maintain and promote events at our YMCAs
- Consistently increasing engagements/followers of our social media presence with interesting and creative approaches
- Bi-Monthly design and execution of program brochure using Adobe Illustrator & Adobe Stock
- Coordinates with 15 Directors to design, promote & communicate department programs. Creates and designs flyers and other marketing collateral for departments and Directors
- Monthly contributor of published content to city magazine, Springboro Neighbors
- Special projects, tasks, large project management for Directors- such as golf outings, branch functions, fundraising, etc.
Sr. Marketing Coordinator
GMi Companies
Lebanon, OH
04.2023 - 01.2024
- Responsible for customer facing details of website, copy, product images and information, collateral.
- Responsible for Content Management of branded websites using ModX (creating and maintaining) and of multiple digital libraries, internal public drive and Amazon S3.
- Coordinates with outside resources to develop and monitor projects of product renderings, email marketing, website page design and inspiration.
- Serves as a collaboration resource for cross-functional teams and departments to assist in executing marketing strategies and objectives, product development and product launches.
- Communicates marketing strategy updates to upper-level management.
- Brainstorms copywriting for marketing collateral.
- Collaborates on development and execution of social media plans
- Coordinates and maintaining Ecom products in Plytix (PIM).
- Responsible for updating contracts and agreements for customers and Dealers
Religious Education Consultant
Peter Li/Pflaum Publishing Group
Dayton, Ohio
09.2009 - 08.2015
- Responsible for implementing all business-building and relationship-building expectations with uniquely assigned accounts and customers
- Communicate regularly with Vice President of Sales for daily support and strategic planning for accounts
- Maintained and organized a customer database of over 600 clients in 5 state territory
- Consistently met and exceeded department expectations for productivity and accuracy levels
- Multiple product line sales
- High-volume telephone and email client contact
- Maintaining sales to meet monthly and yearly goals.
Marketing Coordinator
Shumsky Enterprises, Inc
Dayton, Ohio
08.2008 - 01.2009
- Advanced to positions with increased responsibility within the company
- Coordinating and planning tradeshows, on-site sales, and events
- Produce press releases, placement of ads in business journals and magazines, e-flyers
- Prepare collateral and marketing kits to assist sales reps in sales
- Assisted in preparing a marketing plan for the projected year
- Assisted in RFP, RFI, RFQ writings
Education
Bachelors of Arts - Communications Advertising and Public Relations
Morehead State University
05.2005
Skills
- Website Maintenance ModX & Drupel
- Canva
- Complex Problem Solving
- Verbal and Written Communication
- Strategic Planning and Alignment
- Trade Show Vision & Implementation
- Program Management
- Strategy Development
- Relationship Building
- Public and Media Relations
- Social Media Strategy
- Project Management & Creative Strategy
- Copywriting, Editing and Review
- Marketing Communications & Strategy
- Planning & Organizing
- Brand Building
- Cross-departmental Alignment
- Microsoft SharePoint
Timeline
Sr. Marketing Coordinator
GMi Companies
04.2023 - 01.2024
Substitute Teacher
SWO-COG
08.2019 - Current
Social Media Advocate, Blog Coordinator/Writer, Program Brochure Designer
YMCA of Greater Dayton, Coffman YMCA
09.2016 - Current
Religious Education Consultant
Peter Li/Pflaum Publishing Group
09.2009 - 08.2015
Marketing Coordinator
Shumsky Enterprises, Inc
08.2008 - 01.2009
Bachelors of Arts - Communications Advertising and Public Relations
Morehead State University