Summary
Overview
Work History
Education
Skills
References
Timeline
Hi, I’m

ALISSA SANTORO

New Rochelle,NY

Summary

Talented Vice President of Marketing offering 17 years of experience, with proven success increasing company sales and market share. Demonstrated success developing and implementing strategic marketing approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.

Overview

17
years of professional experience

Work History

Millbrook Companies (Status Labs, BLP, Sensei)
New York, NY

VP of Marketing
04.2022 - Current

Job overview

  • Analyzed market trends, competitive landscape, and consumer behavior to identify key growth opportunities.
  • Led the development of all marketing materials including product brochures, website content, email campaigns, and promotional collateral.
  • Managed relationships with external vendors such as media agencies, creative agencies, research firms.
  • Identified potential strategic partnerships with other organizations in order to increase brand awareness and reach new audiences.
  • Established budgeting processes for tracking expenses related to marketing activities.
  • Partnered with HR department to create effective employee engagement programs that promoted company culture and values.
  • Negotiated contracts with third party vendors in order to secure cost savings without compromising quality standards.
  • Planned and coordinated marketing events, programs, conferences and speaking engagements.
  • Optimized corporate social media presence across different channels to increase engagement.
  • Wrote and published marketing and sales collateral such as case studies, newsletters, blog posts, white papers and press releases.
  • Launched and managed targeted email marketing campaigns.

MiQ
New York, NY

Senior Director, Marketing
01.2015 - 04.2022

Job overview

  • First Marketing hire in the US that helped build the business from a team of 5 people in New York to a team of 300+ across 10 offices in the US
  • Develop and manage a $2M annual marketing budget
  • Responsible for crafting strategic and tactical marketing plans across the US as part of the global annual Marketing strategy
  • Identify key events to help raise brand awareness and executive profiles in specific regions
  • Lead all event execution from larger partnerships/sponsorships to intimate proprietary events
  • Create GTM plans and content/messaging for owned events, social media initiatives and executive programs
  • Engage with key stakeholders across all functions of the marketing team to ensure brand alignment and messaging consistency
  • Manage external PR agency, while also serving as internal PR stakeholder
  • Write all thought leadership content outlines for speaking engagements and panelist briefing documents
  • Collaborate with and support Sales Team on client engagement to improve the lifetime value of all customers
  • Helped build integrations in Hubspot and Salesforce to track ROI and client interactions
  • Proven success in optimizing ROI on all marketing initiatives.

Adconion Direct
New York, NY

Marketing Manager
05.2012 - 05.2013

Job overview

  • Managed the creation of all sales collateral, including product specific one sheets, sales decks, and promotional materials
  • Created a company-wide events calendar to ensure a presence at crucial industry trade events
  • Worked with trade event managers to plan all events according to their guidelines and traveled to be on-site to oversee production
  • Managed all aspects of company-sponsored events for seven offices across the US from event concept to day-of execution
  • Led all PR initiatives, including managing an external PR firm, drafting press releases, writing executive bios and all website content
  • Developed a corporate social media presence with the creation of Twitter, Facebook, and LinkedIn accounts
  • Hired a social media coordinator to assist with posting and updating each of the accounts
  • Created research reports on a weekly and monthly basis using 3rd party reporting tools including comScore and Quantcast
  • Implemented quarterly sales packages that brought in $2 million in revenue in six months.

DDB
New York, NY

Sr. Account Executive (Aricept – Pfizer/Eisai)
08.2010 - 04.2012

Job overview

  • Key account service manager reporting into the Group Account Director and direct liaison between Client and internal teams
  • Coordinated with media, PR, interactive, clinical, and healthcare professional agencies as the lead in development of an integrated campaign
  • Responsible for managing all creative advertising executions for a $3 million account, including print, website development and maintenance, digital banners, RM, social media and several in-office tactics
  • Developed/managed consumer project timelines, DDMAC submissions and account financials, including project estimates and monthly budgets
  • Planned and managed all client events, from training workshops to social events
  • Selected to replace previous day-to-day lead in order to improve client relationships and institute project management focus and organization.

ContextWeb, Inc.
New York, NY

Marketing Communications Manager
09.2008 - 08.2010

Job overview

  • Instrumental in creating the 2009 and 2010 marketing plans
  • Communicated key strategies and initiatives at the companywide annual sales conference
  • Organized and implemented quarterly off-site panels as well as monthly agency appreciation events
  • Compiled invite list, recruited speakers, organized agenda and speaking topics, and worked with location production managers to ensure flawless execution
  • Managed the development of customized sales proposals, RFP responses and other collateral, including special sales packages and end-of-campaign reports, which helped the media sales team double revenue in one year
  • Developed new strategic selling points supported by research and analytics, and implemented lead generation strategies that helped the self-serve sales team more than double their annual goal
  • Produced a new media kit that demonstrated key marketing analytics and demographics for use in sales presentations
  • Efforts were credited as instrumental in closing numerous pieces of new business and high-level deals
  • Planned all aspects of the company’s communications, including: the corporate Web site, social media, public relations, events, online advertising campaigns, emails and newsletters.

IncrediMail, Inc.
New York, NY

Marketing Manager
12.2006 - 09.2008

Job overview

Condé Nast – Golf For Women Magazine
New York, NY

Advertising Sales Assistant
06.2006 - 12.2006

Job overview

Education

Boston College, Carroll School of Management

Bachelor of Sciences in Marketing
05.2006

University Overview

  • Honors: Dean’s List
  • Minor: Human Development

Skills

  • Event Marketing and Production
  • Social Media
  • Strategic Marketing
  • Event Planning
  • Branding
  • Sales Support
  • Product marketing
  • Building and growing start up brands
  • ROI Analysis
  • Social Media Engagement
  • Cross-Functional Team Leadership
  • Excellent Written and Verbal Communicator
  • Digital Marketing
  • Training and Mentoring

References

References
References available upon request.

Timeline

VP of Marketing
Millbrook Companies (Status Labs, BLP, Sensei)
04.2022 - Current
Senior Director, Marketing
MiQ
01.2015 - 04.2022
Marketing Manager
Adconion Direct
05.2012 - 05.2013
Sr. Account Executive (Aricept – Pfizer/Eisai)
DDB
08.2010 - 04.2012
Marketing Communications Manager
ContextWeb, Inc.
09.2008 - 08.2010
Marketing Manager
IncrediMail, Inc.
12.2006 - 09.2008
Advertising Sales Assistant
Condé Nast – Golf For Women Magazine
06.2006 - 12.2006
Boston College, Carroll School of Management
Bachelor of Sciences in Marketing

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