Alissa Shaw

With over 13 years of experience in digital marketing and experimentation, a key contributor to the Experimentation Team at Fanatics, collectively generating over $120M in annual revenue through strategic A/B testing. Proficient in web analytics, A/B testing insights, test design, and the application of statistics and behavioral data, driving strategic business outcomes. Dedicated to fostering a positive team culture that values learning and celebrates achievements, ensuring continuous growth and innovation.

• Supported 6-person testing team over 5 years to drive over $600M in incremental revenue for Fanatics e-commerce website.
• Introduced A/B Testing and Experimentation program within first 14 days of employment at DiscoverTec. Launched first A/B Test within first 30 days.
• Created and published a simple A/B test library tool for marketers.
• Executed an A/B test where the treatment experience resulted in 40.0% lift in Conversion Rate, with an estimated 3-month incremental revenue impact of $4.7M for Bridgestone Tires.
• Co-developed and managed experimental plan to shift e-commerce sales to new product offering that led to a 23.2% lift in Conversion Rate for Rosetta Stone.
• Managed a project for a client’s outbound call center that led to a 33% increase in Primary KPI (sales per hour) for a Canadian Newspaper.
• Led a strategic project from concept to launch, with the goal of determining the most effective positioning and value proposition of a new travel club, allowing client to secure offer hundreds of dollars in benefits and amenities to the consumer. The Travel Collection was launched in June 2018.