ALISSA F. CAMPBELL
Garner,NC
Summary
Respected, successful, driven leader with extensive experience in Category management, Supply Chain and complex project management. Proficient in the use of Nielson, IRI and various analytical tools for sales, market trends, and consumer behavior analysis. An adaptable thinker who learns new skills quickly and is successful in forging strong relationship both internally and externally while achieving company goals and KPI objectives.
Overview
14
14
years of professional experience
Work History
Director of Sales
Chef Bobo Brands, Inc
04.2022 - Current
- Consistently serviced accounts to maintain active contacts and continuously promote profitable offerings.
- Captured and completed sales with customer-savvy quotes, proposals and contract management strategies.
- Built relationships with customers and community to establish long-term business growth.
- Encouraged cross-selling of additional products and services through relationship-building and acquired understanding of customer business needs.
Category Merchant/Buyer
Family Dollar Stores, Inc
01.2016 - 04.2022
- Provide collaborative guidance with regard to focused merchandise assortments, productive marketing and sound financial merchandise management
- Responsible for planning and selecting the range, type and quantity of products utilizing consumer demand, industry trends while maximizing total category profit and productivity
- Key Responsibilities:
- Develop, manage and execute buying strategies for +$1.2B in category sales, including Beer/Wine, Refrigerated & Frozen Foods, Tobacco and Propane
- Manage all aspects of the merchandise assortment including product selection, vendor negotiations, promotional planning, store placement and distribution
- Provide strategic input to Merchandise Planners to develop a merchandise plan and complete accurate forecasts by evaluating all relevant financial information, including current trends and anticipated market changes
- Provide input and support to the planning organization in the development of merchandise plans, seasonal plans, assortment plans, key item strategies, ladder plans and others
- Work closely with Planning, Allocation, Replenishment Buying, Promotional Planning, Store Operations, Global Sourcing, Pricing, Category Management, Private Label, Visual Merchandising and Vendor Management to enhance sales, profitability and shareholder value
- Negotiate large supplier contracts including, Unilever (Ice Cream) Liggett Vector Brands (Tobacco), Cheyenne Brands (Tobacco)
- Coach, develop and mentor Associate and Assistant Buyers, as well as Merchandise Assistants, to ensure growth and readiness for next level position
- DSD Experience managing complex, multi-tiered DSD distributor networks as well as Mclane 3rd Party Logistics
- Selected accomplishments:
- Awarded 2017 Buying Team of the year
- Lead team in exceeding Sales $ plan by +$10M and Margin $ plan by +$5M
- Rollout of Propane from ideation to over 4000+ stores in 2 years
Associate Category Merchant/Buyer
Family Dollar Stores, Inc
01.2012 - 01.2016
- Responsible for collaborating with merchandising and support teams to develop a relevant assortment and business strategies that drive sales and profitability
- Participates in the forecasting and analysis of business results, identify key industry trends, plan product assortment and negotiate with vendors as it pertains to a particular area of the business, key classification and/or department
- Key Responsibilities:
- Assist in developing competitive customer and market strategies that involve targeted merchandise selection, proper assortment planning and accurate pricing plans for a specified area of the business
- Effectively negotiated supplier contracts to deliver profitable sales and margin including Unilever (Ice Cream), Pepsi Beverages and Coca-Cola
- Select and source assortment for assigned category classes using assortment planning tool and approved allocations strategies
- Assisted in managing assortment, promotions and merchandising of several categories that include Beer/Wine, Refrigerated and Frozen Foods, Salty Snacks, Ready to Drink Beverages (Food 2 years) Cell Accessories, Cell Phones and all Prepaid Services +$300M in total class responsibility (General Merchandise 2 years)
- Selected accomplishments:
- Successfully negotiated over $10MM cost of goods savings, delivering savings back to total company
- Reduced $4M aged receivables for both Refrigerated and Candy categories
- As well as assist in recovering $500k in missed allowance billings for Candy
- Developed and spearheaded execution of new off-shelf promotional process
- Negotiated Advertising/Marketing program funding support from Suppliers
- Assisted with negotiations to collect additional $1M in funding from Coke and Pepsi for Q3.
Vendor Managed Inventory Coordinator
Family Dollar Stores, Inc
06.2010 - 01.2012
- Oversaw and managed 10+ CPG Suppliers across 3 lines of business; provided a monthly Supplier Scorecard presentation – 10+ Suppliers
- Including Kraft, Unilever and Clorox
- Understand forecasting and utilize this knowledge to analyze shipment and sales data in order to manage the replenishment activity of assigned VMI suppliers
- Communicate status, issues and necessary system input changes across categories and divisions in order to attain DC service, Store in-stock, and turn objectives while reducing EDI errors with VMI suppliers
- Selected accomplishments:
- Identified promotionally profitable programs by implementing new analytical processes after events had occurred
- Developed and spearhead a new company wide process that helped simplify new item buy process.
Replenishment Buyer
Housewares, Family Dollar Stores, Inc
01.2010 - 06.2010
- Managed an average of 250 SKUs in over 7,700 stores out of 11 Distribution Centers representing $200M in annual sales
- Manage all allocations of Basic product to support promotions, special events and improve Store In-Stock to maximize sales and dropped SKU execution to minimize mark downs
- Forecast assigned SKUs by Distribution Center to ensure sufficient inventory to support sales, Company goals and initiatives while providing Suppliers with accurate projections to secure production and consistent inventory flow
- Partner with Suppliers to establish and maintain compliance in all areas of Store In-Stock, Service Levels and Inventory Turn objectives via email, conference calls and on-site meetings
Merchandise Assistant
Family Dollar, Inc
11.2008 - 01.2010
- Removed damaged, out-of-code, not-in-set and discontinued items from displays.
- Inspected merchandise for quality and arranged proper display location on floor.
- Updated pricing and signage to complete product displays and educate customers.
- Answered customer questions regarding store merchandise, department information and pricing.
Education
Administration Degree - undefined
Central Piedmont College
2001
Skills
- TECHNICAL PROFICIENCIES
- MS Office, MicroStrategy, Retek, PowerPoint, Nielsen Data, IRI and 1010Data
- Merchandise Selection
- Price Negotiation
- Product Development Collaboration
- Supply Chain Management
- Bid Request Management
- Sales Quota Management
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
It is never too late to be what you might have been.
George Eliot
Timeline
Director of Sales
Chef Bobo Brands, Inc
04.2022 - Current
Category Merchant/Buyer
Family Dollar Stores, Inc
01.2016 - 04.2022
Associate Category Merchant/Buyer
Family Dollar Stores, Inc
01.2012 - 01.2016
Vendor Managed Inventory Coordinator
Family Dollar Stores, Inc
06.2010 - 01.2012
Replenishment Buyer
Housewares, Family Dollar Stores, Inc
01.2010 - 06.2010
Merchandise Assistant
Family Dollar, Inc
11.2008 - 01.2010
Administration Degree - undefined
Central Piedmont College
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