Summary
Overview
Work History
Education
Skills
Timeline
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ALISSA BARRETT

Summary

Creative professional bringing valuable experience in leading cross-functional teams and executing strategic marketing initiatives. Known for strong focus on collaboration and achieving results, adapting seamlessly to changing project requirements. Proven skills in creative direction, project management, and client relations, consistently delivering high-impact results.


Overview

22
22
years of professional experience

Work History

Creative Services Manager

HH Global
01.2017 - Current
  • Creative Services Manager within the North American Division of a leading global life sciences corporation across various business segments and client accounts.
  • Successfully manage multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
  • Develop comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.
  • Build consultative relationship with the client and external agencies, improving workflow efficiency through utilization of project management software.
  • Streamline procurement process with internal and external teams for projects increasing efficiency with production timelines while avoiding potential delays.
  • Monitor progress against established goals, adjusting schedules and resources as needed to keep projects on track.
  • Improved client relationships, consistently meeting or exceeding project expectations and maintaining open lines of communication.

Global Creative Operations Manager

Estee Lauder Companies
01.2014 - 01.2017
  • Oversaw timelines/project management for 50+ projects/new Launches per season for EL Fragrance, AERIN Brand, EL Travel Retail, and EL GWP programs.
  • Managed product turnover and deliverables for Creative Team for new jobs.
  • Conducted Bi-Monthly Creative Project Review Meetings to discuss project status with Marketing and Creative
  • Managed Art Directors workload by prioritizing projects based on deadlines and level of importance
  • Partnered with Marketing and Creative to review project requests to streamline project needs
  • Acted as the Liaison with Internal Marketing Partners regarding project status, collateral requests, and deliverables
  • Clearly Communicated and Partnered with cross-functional teams when projects were off track and offered suggestions on how to resolve without compromising deadlines
  • Communicated marketing teams' plans to cross functional teams to verify alignment with Senior Management objectives

Senior On Product Marketing Coordinator

American Eagle Outfitters
01.2011 - 01.2014
  • Led project kickoff meetings for 20+ product launches/season and oversaw project scope
  • Collaborated with cross-functional teams to ensure successful product launches and promotions.
  • Introduced creative process improvements resulting in increased efficiencies and cost savings.
  • Sourced New and Innovative Materials to meet environmental packaging and printing requirements that met budget and legal requirements for On Product Marketing.
  • Partnered with legal to ensure compliance with legal regulations as it related to on product marketing and packaging
  • Implemented performance, quality and efficiency measures to achieve aggressive production goals

Visual Merchandising Operations Manager

Macy's Inc.
01.2006 - 01.2011
  • Created and Distributed Weekly Visual In-Store Merchandising Directives to 500+ doors and managed communication with in-store visual teams regarding deliveries and installation
  • Executed promotional campaigns to increase product awareness and drive foot traffic.
  • Collaborated with cross-functional teams to execute cohesive brand experience in-store.
  • Conducted regular store visits to ensure merchandising standards were met and maintained.
  • Implemented innovative displays and fixtures that drove sales and showcased merchandise effectively.
  • Conducted Weekly Project Status Meetings with marketing to review timelines and budgets
  • Partnered with sales representatives and managers to coordinate delivery and merchandising schedule and troubleshoot/resolve any potential problems

Marketing Coordinator

Hallmark Entertainment
01.2003 - 01.2006
  • Coordinated trade show logistics, including booth design, materials, and promotional items.
  • Assisted with event planning and coordinated promotional materials for trade shows and conferences.
  • Collaborated with cross-functional teams to meet strict deadlines and deliver exceptional results.
  • Prioritized daily tasks and deadlines resulting in increased productivity and efficiency.

Education

Bachelor of Arts -

Franklin & Marshall College
Lancaster, PA

Skills

  • Strategic planning
  • Project management
  • Vendor relationship management
  • Teamwork and collaboration
  • Time management
  • Multitasking
  • Excellent communication
  • Adaptability and flexibility
  • Creative problem solving
  • Goal setting
  • Budget oversight
  • Print production

Timeline

Creative Services Manager

HH Global
01.2017 - Current

Global Creative Operations Manager

Estee Lauder Companies
01.2014 - 01.2017

Senior On Product Marketing Coordinator

American Eagle Outfitters
01.2011 - 01.2014

Visual Merchandising Operations Manager

Macy's Inc.
01.2006 - 01.2011

Marketing Coordinator

Hallmark Entertainment
01.2003 - 01.2006

Bachelor of Arts -

Franklin & Marshall College

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