ALISSAR S. TAREMI
Maplewood,NJ
Summary
With a career spanning retail, industry leadership, and fragrance house strategy, I bring a uniquely connected perspective to building beauty brands. I partner with prestige, luxury, founder-led, indie, and emerging brands to transform consumer insights, cultural trends, and olfactive expertise into compelling brand strategies, product innovation, and long-term growth. Known for building trusted partnerships across the beauty ecosystem and influencing executive decision-making through strategic storytelling and future-focused thinking.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Senior Marketing Manager - Fine Fragrance & New Business Development
Givaudan
New York, NY
12.2021 - Current
- Strategic marketing leader driving brand growth, innovation, and business development for global prestige beauty, fragrance, and lifestyle brands through consumer insights, cultural intelligence, and cross-functional leadership.
- Drive strategic marketing and innovation initiatives for a portfolio of prestige, luxury, founder-led, and emerging beauty brands, partnering with brands including Tom Ford, Glossier, Rhode, Summer Fridays, Kylie Cosmetics, Being Frenshe, Tory Burch, Marc Jacobs, Calvin Klein, Carolina Herrera and NEST New York to shape brand strategy, product innovation, category expansion, and long-term business growth.
- Develop executive-level trend forecasts, innovation platforms, and strategic presentations across beauty, fragrance, wellness, home care, and adjacent consumer categories, translating emerging cultural and consumer insights into actionable business opportunities.
- Lead Givaudan's flagship U.S. trend forecasting & olfactive platform, Esscentials, presenting to 30+ global clients and executive leadership teams each season and influencing innovation roadmaps, portfolio strategy, and long-term partnerships.
- Influence executive decision-making through strategic presentations and innovation workshops delivered to CEOs, founders, C-suite executives, and global leadership teams.
- Serve as a strategic connector across Executive Leadership, Sales, Perfumery, Evaluation, Design, and Consumer Products, aligning cross-functional teams to transform insights into commercially successful product concepts and brand strategies.
- Guide innovation from concept through commercialization, aligning creative vision, consumer needs, and commercial objectives while partnering across cross-functional teams.
- Identify whitespace opportunities, emerging consumer behaviors, and future market trends to create proactive innovation platforms that generate new business opportunities and strengthen client partnerships.
- Champion AI adoption and emerging technologies to enhance marketing effectiveness, creativity, innovation, and cross-functional collaboration.
Marketing Director
The Fragrance Foundation
10.2017 - 12.2021
- Directed integrated marketing, communications, creative, PR, digital, and social strategy for the industry's leading nonprofit organization representing the global fragrance community.
- Led the organization's rebrand through the redesign of The Fragrance Foundation's website, content strategy, and digital experience.
- Directed comprehensive marketing strategy for The Fragrance Foundation Awards, integrating sponsorships, advertising, creative, PR, and executive presentations to maximize visibility and impact.
- Created and launched International Fragrance Day, developing the brand identity, positioning, and industry-wide campaign that united leading brands, retailers, and fragrance houses to elevate fragrance culture and drive consumer engagement nationwide.
- Created TFF's Accords, an executive thought leadership platform showcasing insights from renowned perfumers, founders, and industry leaders to elevate industry discourse.
- Managed agency partnerships across creative, PR, and influencer marketing.
- Cultivated relationships with 90+ member companies, enhancing engagement and collaboration to support membership growth.
- Created the TFF Notables Committee, convening the industry's top emerging leaders to drive strategic discussions, identify future opportunities, and help shape the evolving vision of the fragrance industry.
Business Director - Fragrances
Macy's, Inc
02.2016 - 10.2017
- Led marketing strategy for Macy's $1B fragrance business, overseeing integrated marketing, advertising, digital strategy, partnerships, and customer experience initiatives.
- Directed the national Macy's Scent Event, modernizing the fragrance shopping experience across 500 stores and macys.com through experiential marketing, storytelling, and digital innovation.
- Launched Macy's first immersive fragrance pop-up in partnership with The Fragrance Foundation and four leading fragrance houses, attracting 75,000+ visitors.
- Developed strategic partnerships with Cosmopolitan, The Fragrance Foundation, and leading fragrance houses to drive consumer engagement and brand visibility.
- Work directly with Buyers & Cosmetics Division to create seasonal floor plans, case-line up, and the visual promotional calendar
- Lead Vision meetings working with Division Merchandise & Planning Managers, and Buying, Planning and Digital teams
- Selected to participate in Macy's CEO Terry Lundgren's Breakfast Club, an executive leadership forum recognizing high-potential talent, and the Business Innovation Mentor Program.
Associate Buyer - Women's Prestige Fragrances
Macy's, Inc
05.2015 - 02.2016
- Managed a $500M prestige fragrance business, partnering across Buying, Planning, and Finance to drive assortment strategy, forecasting, and vendor relationships with leading global beauty brands.
- Manage vendor relationships for 9 departments and 25+ vendors including Chanel, Dior, L'Oreal, Coty, Estee Lauder and Puig
- Leveraged consumer insights, trend analysis, and competitive intelligence to inform merchandising strategy and seasonal planning.
- Utilized NPD, consumer research and market for competitive brand analysis
Assistant Buyer - Women's Shoes
Macy's, Inc
02.2014 - 05.2015
- Supported merchandising and marketing strategy for a $150M business, partnering across Buying, Planning, Marketing, and Digital to drive seasonal assortment and promotional initiatives.
Brand Analyst
Steve Madden
11.2012 - 02.2014
- Managed planning and allocation strategy for a $15M business across 250+ retail locations, identifying regional opportunities and consumer trends to optimize performance.
Macy's Executive Development Program
Macy's, Inc
06.2012 - 11.2012
- Selected for Macy's executive leadership development program, culminating in a capstone presentation to senior executives.
Public Relations Intern
Tommy Hilfiger
06.2011 - 08.2011
- Supported women's ready-to-wear PR, celebrity dressing, editorial sample management, and major brand events.
Sales & Merchandising Intern
Juicy Couture
05.2010 - 08.2010
- Partnered with Sales, Marketing, PR, and Digital teams to support product launches, market weeks, and digital merchandising.
Public Relations Intern
Mavi Jeans
06.2009 - 08.2009
- Supported brand communications, organized trade shows, directed visual merchandising, and oversaw showroom operations.
Education
BBA - Marketing Major, Arabic Minor
University of Massachusetts Amherst, Isenberg School of Management
Amherst05-2012
High School Diploma -
Montclair High School
Montclair, NJ05-2008
Skills
- Brand Strategy
- Consumer Insights
- Product Innovation
- Trend Forecasting
- Business Development
- Executive Storytelling & Presentations
- Cross-Functional Leadership
- Go-to-Market Strategy
- AI & Emerging Technologies
- Olfactive Expertise
Leadership Experience
Founded and led the first university chapter of Sisters on the Runway, expanding the nonprofit beyond its original Montclair, NJ organization. Directed annual fundraising fashion shows benefiting survivors of domestic violence, managed a leadership team of 12 committees and 200+ members, and was awarded Best New Organization at the University of Massachusetts Amherst.
Certification
- The Fragrance Foundation Notable - Recognized as One of the Fragrance Industry's Emerging Leaders for Innovation, Leadership, and Contributions to the Future of the Industry - 2019
- Macy's "Best of the Best" Buying Team, Recognized for Outstanding Merchandising Performance and Business Results - 2014
- Sisters on the Runway UMass Amherst - Best New Campus Organization - 2012
Timeline
Senior Marketing Manager - Fine Fragrance & New Business Development
Givaudan
12.2021 - Current
Marketing Director
The Fragrance Foundation
10.2017 - 12.2021
Business Director - Fragrances
Macy's, Inc
02.2016 - 10.2017
Associate Buyer - Women's Prestige Fragrances
Macy's, Inc
05.2015 - 02.2016
Assistant Buyer - Women's Shoes
Macy's, Inc
02.2014 - 05.2015
Brand Analyst
Steve Madden
11.2012 - 02.2014
Macy's Executive Development Program
Macy's, Inc
06.2012 - 11.2012
Public Relations Intern
Tommy Hilfiger
06.2011 - 08.2011
Sales & Merchandising Intern
Juicy Couture
05.2010 - 08.2010
Public Relations Intern
Mavi Jeans
06.2009 - 08.2009
BBA - Marketing Major, Arabic Minor
University of Massachusetts Amherst, Isenberg School of Management
High School Diploma -
Montclair High School