Alivia Brigman
Winston-Salem,NC
Summary
Hardworking and highly motivated professional with a combined knowledge and skills to enhance business performance. Operates effectively in both individual and team capacities, leveraging a seasoned work ethic to quickly adapt to different processes and drive company objectives. Resourceful and results-driven, passionate about growth and efficiency to meet company needs and increase service value.
Overview
6
6
years of professional experience
Work History
DIGITAL AUTOMOTIVE ACCOUNT MANAGER
DRiVEAUTO
07.2022 - Current
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks.
- Managed digital marketing strategies for automotive clients, optimizing campaigns to increase leads and sales
- Analyzed performance metrics to provide actionable insights and improve campaign effectiveness
- Collaborated with clients to develop customized marketing solutions, ensuring alignment with business goals
- Coordinated with creative teams to produce compelling digital content and advertising materials
- Monitored industry trends and competitive landscape to keep clients ahead of market changes
- Improved lead quality by developing targeted content for each stage of the buyer''s journey.
DIGITAL MARKETING
Freelance
01.2020 - Current
- Managed digital marketing campaigns for over 200 clients
- Co-managed social media accounts with a collective following of 1.4 million
- Managed client budgets averaging $100,000 for paid acquisition on Facebook, Instagram, Twitter, and TikTok
- Created engaging visuals using Photoshop and Canva, consistently achieving results over industry benchmarks.
- Managed paid social media acquisitions for clients, overseeing a $1.3 million annual budget
- Spearheaded digital marketing efforts, driving significant increases in web traffic, lead generation, and conversion rates.
- Increased brand awareness by developing and implementing targeted digital marketing campaigns.
- Conducted strategy meetings to optimize social media budgets, increase KPIs, and maintain brand voice and awareness
AUTOMOTIVE MARKETING DIRECTOR
Autostarusa
07.2021 - 06.2022
- Managed digital marketing efforts for six dealership locations and eight automotive brands across three markets
- Directed traditional advertising efforts, including radio, TV commercials, print ads, outdoor ads, event coordination, and sponsorships
- Integrated online marketing with offline efforts, including e-blasts, e-newsletters, SEO/SEM, targeted display, remarketing, behavioral targeting, geo-fencing, social media, blogs, and video SEO
- Negotiated contracts and managed relationships with marketing vendors
- Allocated a $200,000 monthly marketing budget in collaboration with account reps
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.
DIGITAL MARKETING MANAGER
C4-Analytics
02.2019 - 10.2021
- Installed, tested, and reviewed web analytics tags for quality assurance
- Maintained client relationships and served as the primary contact for vendors and client services
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Streamlined marketing operations by introducing project management tools and automating repetitive tasks.
- Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
- Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
Education
MBA - Marketing Management And Research
Liberty University
01.2021
BA - Marketing Management And Research
Western Carolina University
01.2020
Skills
- Account Management
- Digital Marketing
- Google Ads Expertise
- Google Analytics
- CRM Integration
- Keyword Research Analysis
- Influencer Marketing Strategies
- Social Media Marketing
- SEO Optimization
- B2C Marketing
- Lead Generation Campaigns
Timeline
DIGITAL AUTOMOTIVE ACCOUNT MANAGER
DRiVEAUTO
07.2022 - Current
AUTOMOTIVE MARKETING DIRECTOR
Autostarusa
07.2021 - 06.2022
DIGITAL MARKETING
Freelance
01.2020 - Current
DIGITAL MARKETING MANAGER
C4-Analytics
02.2019 - 10.2021
MBA - Marketing Management And Research
Liberty University
BA - Marketing Management And Research
Western Carolina University