Alix Sutton
Woodland,WA
Summary
Innovative professional with sales and marketing management experience at fast-paced organizations. Embodies a results-oriented approach while building relationships with customers and across business units to successfully reach collaborative goals. Skilled at establishing, communicating and reporting on effective sales plans and marketing campaigns and initiatives to further brand awareness.
Overview
17
17
years of professional experience
Work History
Member Development Director
Nationwide Marketing Group
08.2023 - Current
- Execute region goals and metrics for member additions, business services and marketing.
- Direct, mentor and coach team of Member Support Managers within west region on increased adoption of services, member additions and account management.
- Manage key accounts within region.
- Prospect and sign new members within region.
- Build relationships and maintain strong communication with vendors.
- Form region council group and execute yearly council goals for Nationwide Marketing Group.
- Maintain strong relationship and increase adoption of services with Nationwide Marketing Subgroup, United Stores and associated members.
Regional Sales Manager - West
Progressive Leasing
05.2023 - 07.2023
- Achieve regional GMV objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Manage remote sales team of Area Sales Managers in west region.
- Develop and maintain positive relationships with dealers in assigned sales territories.
- Participate in weekly sales review calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
- Generate detailed sales reports and forecasts to analyze performance and track progress.
- Achieve west region's revenue and profitability quotas for Progressive services as they are sold into all merchant segments.
- Direct all selling activities within west region, inclusive of resource deployment and merchant interactions.
- Conduct quarterly business reviews for key accounts.
Regional Sales Manager - Builder/Retail
LG Electronics Inc
03.2021 - 05.2023
- Implement strategies to expand LG's market share by 25% within regional retail and builder accounts in the Northwest.
- Create business plans to grow overall revenue, unit and product category targets.
- Participate in the design and execution of the LG go to market strategy with regular tracking and reporting.
- Manage forecast accuracy and align with LG product management teams.
- Manage channel inventory levels for optimization.
- Liaise with LG internal groups to optimize marketing dollars and activities for maximum brand exposure and growth.
- Exceed sales quotas by 25% and increase profitability by 35% through effective sales strategy and business planning.
- Generate detailed sales reports and forecasts to analyze performance and track progress.
- Organize promotional events and interact with builder/design community to increase brand awareness and sales volume.
- Track efficiency, operations and deliveries for all Northwest LG builder projects through completion.
District Manager
Electrolux Major Appliances
10.2018 - 03.2021
- Establish and build relationships with top retail customers in Oregon/Washington territories.
- Exceed sales, revenue and financial goals for assigned accounts by over 20%.
- Plan and measure growth and improvement of accounts by selling more profitable goods.
- Build relationships that optimize sales performance while inciting greater product commitment and sales.
- Make planned calls and chronicle discussions and outcomes of each visit.
- Demonstrate products and provide product application learning opportunities.
- Prospect and develop new business through staged events and demonstrations, formal/informal training sessions, etc.
- Execute merchandising/advertising activities to support new product launches and re-branding efforts.
- Facilitate success of sales, marketing, and promotional campaigns.
- Floor and Maintain displays for effective merchandising.
- Work closely with cross functional teams such as service, logistics, accounting, product lines, merchandising and marketing to better serve assigned accounts.
- Monitor and promptly report on competitive conditions in market.
- Represent Electrolux Major Appliances at trade and industry shows/appearances.
- Discover & work with all available tools to analyze trends & measure results, developing plans to maximize sales and profits.
- Work closely with retailers to improve key strategic metrics with goal of improving point of sale, customer reviews, product availability, delivery, after market care, and returns/damages.
- Closely manage open order report to ensure backorders are caught up quickly, sales are maximized & consumers are satisfied with lead times.
- Closely work with credit/AR to communicate accurate & timely communication of necessary transactional documentation.
- Increase ad share, particularly for new product introductions.
- Develop presentations, both internal and customer focused that communicate ideas and positions in clear and persuasive manner.
Marketing Development Manager
Electrolux Major Appliances
04.2010 - 10.2018
- Provide consistent brand experiences to retail consumers through effective management of advertising planning and floor execution with top independent appliance dealers.
- Develop and execute annual marketing strategies, including budgeting and planning, for all assigned key appliance dealers who assort Electrolux and Frigidaire brands.
- Deliver consistent brand experiences through creation of compelling digital and traditional content/advertising tactics.
- Manage spend and identify ROI across all media including digital, print, television, billboard, radio and in- store events to increase sales through heightened brand awareness.
- Build relationships with and establish self as “go-to” marketing expert with Electrolux sales teams, key customers, national buying groups and agencies to positively influence advertising share of voice and ultimately, lead to increased sales.
- Increase overall share of voice in digital formats with key customers by creating comprehensive digital plans using strategic mix of media, such as prospecting, retargeting display, mobile, pre-roll, and social. Use key findings in results to optimize for future campaign planning purposes.
- Work cross-functionally with Electrolux merchandising, brand, product and pricing teams to achieve company directives and goals with key customers.
- Act as Field Lead for Electrolux coop programs and processes (seamlessly implemented Electrolux coop transition and website launch in 2013).
- Act as “Field Lead” in communicating new Electrolux “Go-To-Market” Information.
Marketing Manager
Standard TV And Appliance
02.2008 - 04.2010
- Managed $5 million advertising budget and developed measuring tools to track ROI for all advertising campaigns.
- Built value-added, revenue generating marketing plans to heighten brand awareness and reach target customers.
- Managed marketing strategy, creative direction/content, event coordination, sponsorships and all public relations needs.
- Supervised diverse team of marketing professionals including media buyers, graphic designers, marketing assistants, merchandisers, digital associates and website development managers.
- Created and managed production for broadcast (TV and radio) content, digital assets, email blasts, company newsletters, press releases and in store materials.
- Established and maintained strong relationships with brand vendors, media representatives and charitable organization contacts.
- Directed transition of Standard TV and Appliance's website to fully-functioning format, resulting in operational efficiencies and increased sales.
- Directed online strategies resulting in increased unique visitors, optimized use of multimedia applications, and more user-friendly experience.
Education
Bachelor of Science - Business
Portland State University
Portland, OR06.2007
Skills
- Strategic Planning
- Product Knowledge
- Writing
- Public Speaking and Presentations
- Market Research
- Forecasting Skills
- Sales Tracking
- Advertising Campaigns
- Territory Management
- Customer Order Management
Timeline
Member Development Director
Nationwide Marketing Group
08.2023 - Current
Regional Sales Manager - West
Progressive Leasing
05.2023 - 07.2023
Regional Sales Manager - Builder/Retail
LG Electronics Inc
03.2021 - 05.2023
District Manager
Electrolux Major Appliances
10.2018 - 03.2021
Marketing Development Manager
Electrolux Major Appliances
04.2010 - 10.2018
Marketing Manager
Standard TV And Appliance
02.2008 - 04.2010
Bachelor of Science - Business
Portland State University
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