Alixzandria Driver
Huntington Beach,CA
Summary
I am an innovative, data-driven marketing professional with a passion for sustainable beauty and social responsibility. I have proven successes in building brands, maximizing engagement and coordinating cohesive strategies.
Overview
5
5
years of professional experience
Work History
Marketing Communications Manager
SeneGence International
06.2021 - 11.2022
- Developed and executed global communication campaigns and led go-to-market strategies that drove sales and brand awareness for skincare and beauty products
- Nurtured relationships with business stakeholders and external partnerships to optimize value and enhance brand strategies
- Managed campaign process from concept to launch in conjunction with cross-functional teams to integrate product launches, social campaigns, promotions, and activations
- Managed development and delivery for email, SMS, and blog platforms, maintained subscriber lists, and customer journey strategies to ensure content aligned with target audience
- Collaborated cross-functionally to improve IP reputation, optimize conversions, drive traffic and increase sales. Results were a 36% increase in e-commerce sales, 200% increase in blog traffic, 22% increase in email open rates, and 4% increase in click-through rates
- Wrote organized and thorough creative briefs, collaborated with designers and copy team to ensure creative execution, and oversaw the approval process to align brand strategy
- Led copy team to craft targeted messages for email, SMS, e-commerce, video scripts, social media, SEO blog articles, newsletters, and CEO announcements
Digital Branding and Social Media Manager
Art Masters Legacy
07.2019 - 06.2021
- Managed consistent design theme, look and content of organization's online presence.
- Developed relationships with internal and external business stakeholders to grow brand awareness and connect business prospects
- Oversaw content lifecycle from ideation to distribution through branded content strategy, calendar management and collaboration
- Planned, created, and analyzed social media content with SEO copywriting, video creation, and engagement strategies
- Implemented and managed strategic tools to leverage data, identify trends and opportunities, and improve content resulting in a increase in traffic and 20% increase in lead conversions
Brand Specialist /Content Creator
M3thod Agency
01.2018 - 06.2019
- Developed creative brand strategies and designed website landing pages, ad content, and graphic designs
- Created and edited SEO webpages, blog, and social media copy to connect with target audiences and increase brand loyalty
- Conducted CRO and demographic research to improve user experiences and increase conversions
Education
Bachelor’s - Business Management and Marketing
Pennsylvania State University
Associates - Sciences, Human Development
Orange Coast College
Skills
- Branding
- Global Communications
- Email, SMS, Blog, Social Media, and E-Commerce
- Google Suite, Google Analytics, Microsoft Suite, Adobe Creative Suite, Canva
- Shopify, Wix, Wordpress, Webflow
- Campaign Monitor, Klaviyo, A/B Testing
- Asana, Basecamp, Mondays, and Zoom
- Storyboarding
Timeline
Marketing Communications Manager
SeneGence International
06.2021 - 11.2022
Digital Branding and Social Media Manager
Art Masters Legacy
07.2019 - 06.2021
Brand Specialist /Content Creator
M3thod Agency
01.2018 - 06.2019
Bachelor’s - Business Management and Marketing
Pennsylvania State University
Associates - Sciences, Human Development
Orange Coast College
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