Alixzandria Ortiz
HUNTINGTON BEACH,CA
Summary
Communications professional with a strong background in strategic planning and messaging. Delivers creative, results-driven, omni-channel marketing and brand strategies with a passion for sustainability and fostering collaboration. Reliable, adaptable, and excels in dynamic environments.
Overview
7
7
years of professional experience
Work History
Marketing Communications Strategist
True Innovations
05.2024 - Current
- Developed creative influencer strategy proposals, activation campaigns, and social media account management resulting in 218% social growth, significantly increased brand visibility and prospects for major retailers, with 5-8% engagement rates exceeding industry averages
- Managed end-to-end campaign processes including creative briefs, product shipping, contract negotiations, invoicing, and live content production, ensuring alignment with strategic objectives.
- Crafted and managed SEO-optimized copy and strategic marketing content for Amazon listings, major retailers, and brands like Costco, Walmart, Staples, Elle Decor, and La-Z-Boy, increasing online visibility and driving product engagement.
- Analyzed campaign performance metrics to refine social and digital strategies, reducing costs per view/click while boosting audience engagement and brand exposure across platforms.
- Built lasting relationships with industry influencers, agencies, and key stakeholders, amplifying brand messaging and securing media coverage through persuasive press releases, strategic positioning, and targeted marketing initiatives.
Marketing Communications Manager
SeneGence International
06.2021 - 11.2022
- Developed and executed global communication campaigns and lead go-to-market strategies that drove sales and brand awareness for cosmetic and skincare products
- Lead communications team to develop branded copy for email, SMS, e-commerce sites, multimedia advertising, social media, blogs, newsletters, and CEO announcements.
- Managed and edited copywriters B2B/B2C copy to uphold compliance and regulatory standards.
- Wrote copy and communication campaigns to align with brand personality and objectives.
- Managed end to end email marketing delivery and the analysis of email, SMS and blog metrics with A/B testing, SEO best practices, and Google Analytics. Results were a 22% increase in win-back emails, 200% increase in blog traffic, 46% increase in email open rates by, and 4% increase in click through rates.
Digital Marketing and Operations Manager
Art Masters Legacy
07.2019 - 06.2021
- Implemented strategic initiatives by collaborating with digital teams to optimize e-commerce site and email performance through SEO content, practices and source coding.
- Conducted on-going customer and marketing research to identify unmet demographic needs and adjust communication strategy to generate leads and increase customer retention
- Re-branded web and social media platforms through CRO and SEO content development and management. The result was a 260% increase in traffic and 20% increase in lead conversions
- Developed and managed go-to-market digital product launch to satisfy clients and generate new leads through the Covid-19 pandemic
- Introduced new product and distribution processes using Zoom
- Analyzed and restructured digital operations to improve efficiency and product quality
Brand Marketing and Communications specialist
Independent Brand Consultant
01.2018 - 06.2021
- Created and edited CRO and SEO website designs, functions, blog, and social media content to increase customer retention and generate leads
- Collaborated with clients to deliver strategies that resulted in improved user experiences and increased conversions.
Education
Bachelor's - Business Management and Marketing
Pennsylvania State University
Associates - Sciences, Human Development
Orange Coast College
Skills
- Proficient in Google Suite, Google Analytics, Microsoft Suite, Wix, Wordpress, Webflow, Illustrator, Canva, Helium 10, Upfluence, Salsify, Syndigo, A/B Testing, Campaign Monitor, Asana, Basecamp, Mondays
- Social Media, Email, SMS, Blog, Press releases, Web Content, E-commerce, SEO
- Creative Direction, Partnership Development, Copy Management, Brand Messaging, Influencer Outreach, Analytics Reporting
Timeline
Marketing Communications Strategist
True Innovations
05.2024 - Current
Marketing Communications Manager
SeneGence International
06.2021 - 11.2022
Digital Marketing and Operations Manager
Art Masters Legacy
07.2019 - 06.2021
Brand Marketing and Communications specialist
Independent Brand Consultant
01.2018 - 06.2021
Associates - Sciences, Human Development
Orange Coast College
Bachelor's - Business Management and Marketing
Pennsylvania State University
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