ALIYAH R. BROUSSARD
Pearland,TX
Overview
4
4
years of professional experience
Work History
Business Intelligence & Data Reporting Analyst (Marketing Operations Co-Op)
Invoca, Inc. (SaaS / AdTech)
10.2024 - Current
- Supported BI and reporting initiatives by building and maintaining Tableau and Power BI dashboards using SQL-based data sources
- Developed KPI-driven reports to monitor CRM adoption, pipeline hygiene, and configuration gaps
- Executed UAT testing, defect documentation, and data validation to ensure reporting accuracy prior to system changes
- Partnered with technical and business teams to translate reporting requirements into actionable analytics solutions
- Contributed to data quality improvements through metric standardization and reporting consistency
- Remote
Data Analytics & Reporting Specialist
Rave Financial
07.2023 - 09.2024
- Designed Tableau and Power BI dashboards tracking member engagement, retention, and service performance
- Analyzed behavioral and transactional data to surface insights contributing to a 10% reduction in churn
- Delivered ad-hoc reports and executive summaries translating complex data into actionable insights
- Collaborated with internal teams to define metrics and improve reporting reliability
Business Data Analyst (Marketing Analytics Co-Op)
Washington & Associates
12.2021 - 05.2023
- Conducted data analysis and reporting to support market intelligence and growth strategy
- Built segmented performance reports driving a 15% increase in new client acquisition
- Presented analytics-backed insights to leadership for decision-making
Education
M.S. - Management Information Systems
Lamar University
Beaumont, TX05.2025
BBA - Marketing
Lamar University
Beaumont, TX12.2021
Skills
- Business Intelligence & Reporting: SQL, Tableau, Power BI, KPI Development, Dashboards, Ad-Hoc Reporting
- Data & Analytics: Data Interpretation, Trend Analysis, Data Quality Assurance, Analytics Reporting
- Programming & Databases: Python, SQLite, SQL Queries (joins, aggregations)
- Tools & Platforms: Salesforce, HubSpot, Google Analytics, Marketo
- Methods: UAT Testing, Stakeholder Collaboration, Reporting Automation
Timeline
Business Intelligence & Data Reporting Analyst (Marketing Operations Co-Op)
Invoca, Inc. (SaaS / AdTech)
10.2024 - Current
Data Analytics & Reporting Specialist
Rave Financial
07.2023 - 09.2024
Business Data Analyst (Marketing Analytics Co-Op)
Washington & Associates
12.2021 - 05.2023
M.S. - Management Information Systems
Lamar University
BBA - Marketing
Lamar University