Aliyah Williams
Overview
6
6
years of professional experience
1
1
Certification
Work History
Social Media Brand Strategist
Freelance
08.2021 - Current
- Conducted market research to identify new opportunities and target markets.
- Created dynamic graphics and pieces to increase website and social media traffic.
- Completed in-depth product design tests using updated software tools.
- Implemented design feedback from customers and internal stakeholders to improve project outcomes.
- Focused on organizing content and establishing logical information architecture to enhance usability and streamline user flows.
- Successfully managed client expectations and established rapport to understand business goals, target audience, and project requirements.
Visual Merchandiser & Buyer
Buffalo Exchange
02.2018 - 06.2019
- Created visually appealing displays and layouts to attract customers while paying close attention to every aspect including product placement, signage, lighting, and color schemes.
- Analyzed consumer psychology and behavior in order to create displays that resonate with the target audience.
- Collaborated with various departments, such as marketing, buying, and store operations, to bring their vision to life.
- Adapted designs to different store layouts, customer segments, and changing trends while tackling challenges such as limited space, budget constraints, or changing marketing strategies.
Education
Associate of Science - Computer Science
San Diego City College
San Diego, CA06.2024
Skills
- Digital Marketing
- UX Research
- SEO Optimization
- Content Creation
- Microsoft Office
- Social Media Content Writing
- Adobe Creative Suite
- Email Campaigns
Tool
- Adobe Creative Cloud
- Figma
- MS Office
Certification
- Certified Scrum Foundation Professional, CertiProf - July 2023
- Certified Digital Marketing, CertiProf - December 2023
- UC Adobe Illustrator Online Bootcamp, University of Cincinnati - Current
Timeline
Social Media Brand Strategist
Freelance
08.2021 - Current
Visual Merchandiser & Buyer
Buffalo Exchange
02.2018 - 06.2019
Associate of Science - Computer Science
San Diego City College