Aliza Cazzell
Bloomington,IN
Summary
Results-driven professional recognized for adaptability and a proactive approach to problem-solving. Demonstrates a strong work ethic and exceptional communication skills, facilitating effective collaboration within teams. Committed to contributing to organizational success through innovative solutions and robust support.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Director of Communications
IU Hillel
Bloomington, IN
05.2024 - 01.2025
- Implemented donor stewardship program to ensure ongoing engagement and recognition for supporters at all giving levels
- Created engaging marketing materials including brochures, newsletters, and social media content to promote organization's mission and impact
- Managed the organization's website content updates, ensuring accurate information delivery to stakeholders
- Utilized data analytics tools to track campaign performance metrics, enabling data-driven decision making for future initiatives
Executive Director, Operations, Marketing, Sales
The Wow Network
Bloomington, IN
04.2020 - 03.2024
- Oversaw operations for 55+ employees
- Created and implemented strategic marketing content plans across multiple social channels driving increased brand awareness by 35%
- Utilized CRM to track clients through the sales cycle to hit and surpass revenue goals, decreasing labor hours by 27%
- Ensured all budgets were met without sacrificing greatness
General Manager
Sweet Grass, A Wow Network Company
Bloomington, IN
01.2019 - 04.2020
- Operations Management of the daily activities of 30 employees
- Oversaw the hiring, training, and continued improvement of employees
- Managed customer satisfaction surveys that drove the changes needed to create a customer retention model
- Increased sales by 45% in four months by implementing new bar menus and creating a high level of customer satisfaction
Director, Marketing, Sales and Customer Experience
The Wow Network
Bloomington, IN
07.2018 - 03.2019
- Operations Management of all b2b and b2c marketing, sales, and customer service projects and programs for up to right businesses
- Created internal communication messages, menus, handbills, tri-folds, flyers, marketing postcards, and other promotional materials, email campaigns
- Oversaw creation of SOP and training manuals for all nine companies
- Involved in strategic planning initiatives, creating the structure for each business, eight in total
- Created and implemented customer service guidelines and surveys leading to an increase in customer retention
Communications Manager
Indiana University, Jacobs School of Music
Bloomington, IN
01.2017 - 04.2018
- Led the Marketing and Communication department to increased ticket sales by 30% in one season
- Increased community engagement around the schools events, leading to increase in ticket sales
- Created and implemented Project Management systems to ensure all 27 departments received collateral and feedback in timely manner
- Built relationships with community groups, government departments, and university departments to further the awareness of the brand
- Wrote and edited campaigns to deliver on strategies and meet project objectives
- Managed multiple projects and tasks simultaneously while managing client expectations
Assistant Director of Alumni Relations
Indiana University, School of Public and Environmental Affairs (SPEA)
Bloomington, IN
09.2013 - 08.2015
- Oversaw fundraising program for Alumni Board that raised over $10k annually for scholarships
- Managed 2 budgets and prepared a variety of annual reports in internal and external reporting
- Responsible for all marketing and event logistics for alumni
- Implemented annual engagement plan for 32,000+ alumni using personalized CRM at Indiana University, Axis and Blackbaud
- Project manager and overseer for effort to successfully update 11,000 alumni/donor records translating into better donor prospecting
- Managed schedules by completing work accurately and on time
- Mentored new employees on industry practices and business operations
Stewardship Coordinator
Indiana University Foundation
Bloomington, IN
09.2008 - 09.2013
- Created and implemented standard stewardship program for 450+ scholarship recipients and 80 donors from all IU campuses (IU Foundation Scholarship Stewardship Program)
- After 4 years, ~1,300 scholarship recipients ranging in age from 18-68 participated -25% of participants donated to university
- Communication to donors increased by 200% -Project Manager for team of 10 that executed events for 200+ donors, students, and University Deans
- Composed personalized correspondence for over 3,000 donors annually -Facilitated financial report mailing for over 2,800 accounts informing 2,200 donors of their account status
- Liaised with business and community members to increase awareness of fundraising programs and causes
- Networked with industry leaders and investigated partnerships to increase opportunities
- Innovated new approaches to engage donors and increase funding
Education
Bachelor of Arts - Communications and Culture
Indiana University
05.2006
Skills
- Collaborative Relationship Development
- Organizational Change Management
- SOP Development
- Coaching and counseling
- Client services
- Communication strategy
- Public speaking
- Customer Relationship Management (CRM)
- Speechwriting
- Client Relationship Management
- Business Operations and Administration
- Strategic Development
- Project Management
- Team Management
- Microsoft Excel
- Analysis skills
Certification
Food Handler Certification
Additional Information - Description
I have managed a lawn mowing business with my husband since 2012. In 2015, I took a step back from my career to manage the business full-time while my husband recovered from an injury. At this time, my involvement is less than 5hrs per month.
Personal Information
Willing To Relocate: Anywhere
Timeline
Director of Communications
IU Hillel
05.2024 - 01.2025
Executive Director, Operations, Marketing, Sales
The Wow Network
04.2020 - 03.2024
General Manager
Sweet Grass, A Wow Network Company
01.2019 - 04.2020
Director, Marketing, Sales and Customer Experience
The Wow Network
07.2018 - 03.2019
Communications Manager
Indiana University, Jacobs School of Music
01.2017 - 04.2018
Assistant Director of Alumni Relations
Indiana University, School of Public and Environmental Affairs (SPEA)
09.2013 - 08.2015
Stewardship Coordinator
Indiana University Foundation
09.2008 - 09.2013
Bachelor of Arts - Communications and Culture
Indiana University