Alizabeth Swain

Lead editorial operations and content strategy initiatives for a portfolio of healthcare and behavioral health clients across addiction treatment, mental health, and medical sectors.

• Direct content operations for 18 client accounts.
• Oversaw production, optimization, editing, and publishing of 300 content assets monthly.
• Serve as final editorial authority for all published content.
• Developed and maintained editorial standards, publishing guidelines, and quality assurance procedures to ensure high-quality content.
• Lead content planning initiatives aligned with SEO goals and client growth objectives.
• Collaborate on AI-assisted content systems and prompt optimization strategies.
• Improve editorial processes that increase efficiency while maintaining content quality.
• Analyzed content performance to identify opportunities for organic traffic growth and implemented strategies accordingly.

Led content production, editorial strategy, and SEO initiatives for a portfolio of 18 law firms spanning personal injury, medical malpractice, healthcare law, employment law, family law, and other legal practice areas. Collaborated with attorneys, marketing teams, and content creators to develop authoritative legal content designed to improve search visibility, generate qualified leads, and strengthen online authority.

• Implemented internal linking strategies, enhancing site architecture and user experience while boosting search engine crawlability.
• Coordinated guest posting and authority-building campaigns, strengthening backlink profiles and elevating domain authority.
• Collaborated on technical writing projects involving healthcare law, medical malpractice litigation, personal injury claims, and legal procedures.
• Conducted competitor analysis and content gap assessments alongside SEO audits, identifying key growth opportunities.
• Worked closely with attorneys and legal professionals to develop authoritative content that demonstrated experience, expertise, authority, and trustworthiness (EEAT).

Produced and optimized addiction treatment, mental health, and healthcare content designed to educate readers while supporting organic search growth. Worked closely with editorial teams to create authoritative resources, treatment center directories, and industry news content.

• Developed and edited addiction treatment and behavioral health content to enhance reader understanding and support organic visibility.
• Produced treatment center directories and educational resources, delivering comprehensive insights on recovery and industry developments.
• Optimized content for SEO performance, increasing visibility and fostering user engagement.
• Conducted extensive research on addiction, mental health, and healthcare topics.

Produced high-performing entertainment, celebrity, and trending news content for one of the internet's most recognizable digital media brands. Leveraged SEO best practices, audience behavior insights, and trend analysis to create engaging stories that generated organic traffic and increased reader engagement across multiple entertainment verticals.

• Researched, wrote, and optimized entertainment, celebrity, and lifestyle content, enhancing audience interest and driving traffic for a national digital publication.
• Covered trending topics, viral stories, and breaking entertainment news, capturing audience attention and fostering engagement.
• Applied advanced SEO strategies to maximize search visibility and organic traffic performance.
• Identified emerging audience interests and trending conversations across major social media platforms.
• Collaborated with editorial teams to develop content strategies that increased readership and enhanced audience interaction.
• Conducted in-depth research and fact verification on rapidly developing news stories.
• Balanced journalistic integrity with audience-focused storytelling to improve content performance.

Served as a high-volume entertainment journalist covering reality television, celebrity news, and breaking entertainment stories. Consistently generated significant organic traffic through SEO-driven reporting, exclusive interviews, trend identification, and rapid response coverage of developing stories.

• Generated an average of more than 100,000 monthly pageviews through original reporting and SEO-optimized entertainment content.
• Produced 5–10 articles daily, consistently delivering timely coverage under aggressive newsroom deadlines.
• Conducted celebrity and reality television cast interviews, developing exclusive content that engaged audiences and enhanced reporting depth.

Researched and reported on emerging healthcare trends, medical advancements, and chronic health conditions for patient and caregiver audiences, creating evidence-based content that translated complex medical information into accessible educational resources and ensuring alignment with new treatments, clinical research, and evolving standards of care.

• Analyzed scientific literature and medical research to ensure factual accuracy and evidence-based reporting.
• Developed SEO-driven healthcare content that enhanced patient education and boosted audience engagement.
• Translated complex medical concepts into clear, reader-friendly content for patients, caregivers, and healthcare communities.
• Monitored industry developments and emerging therapies to identify timely reporting opportunities, ensuring content remained relevant and informative.

Supported SEO and digital marketing initiatives for a diverse portfolio of clients across multiple industries. Developed and executed search-driven strategies focused on increasing organic visibility, improving keyword rankings, strengthening domain authority, and driving qualified traffic through content optimization, link acquisition, technical SEO support, and paid search campaigns.

• Utilized tools like Ahrefs, Google Analytics, Google Search Console, and keyword tracking platforms to monitor campaign performance and identify optimization opportunities for increased organic traffic.
• Analyzed backlink profiles and implemented off-page SEO strategies to strengthen domain authority and improve search performance.
• Built and managed link-building campaigns through guest posting, outreach, and authority partnerships, enhancing backlink profiles to improve search rankings.
• Conducted performance reporting and provided actionable recommendations, driving improvements in traffic, ranking, and conversion metrics.