Allan Givens
Norwalk,CT
Summary
A highly innovative, analytical and results-driven SEO professional with over 10 years of experience and a strong track record of surpassing KPIs in a variety of niches in the digital marketing space. A skill for incorporating evergreen tactics, trends,and tools to achieve stellar results. Seeking a collaborative team with a mission and motivation to build up both business, team and personal level.
Overview
13
13
years of professional experience
Work History
SEO Manager
Loreal
12.2022 - Current
- Review and optimized 6 D2C sites to improve keyword targeting URL strategies, website architecture and content
- Manage copywriters and content schedule
- SEO editing and testing for improved traffic, revenue and conversion
- Created dynamic SEO strategies to exceed competitors in marketing and meet client KPIs
- Collaborate with site merchants, marketing and ux for timely deliverables
- Provided detailed reporting and analyses on site health, audits demographics and proposals using Google Analytics and Ahrefs
- Consulting on markets outside of US
- Develop ever strategies to maintain and gain coveted organic rankings in SERPS
- Drastically increased site search engine scores
- Increased divisions organic search and revenue over 80% YoY within first 8 months
Director of Strategic Marketing
YouNow
09.2021 - 07.2022
- Track and update keywords for both site and app stores using Ahrefs, Moz and Sensor Tower
- Develop and execute link building strategies for both YouNow site and app
- Manage copywriter and content schedule
- Maintain and create relationships with various members of the media
- Overlook social media campaigns and provide strategies for improvement
- Report and record data related to ASO and SEO regarding tracked keywords and media mentions
- Design and coordinate In App Events in Apple
- Draft press releases and innovative campaigns
- Increased user acquisition by 15% in 3 days with in app event
PR Manager
Finder.com
09.2019 - 09.2021
- Managing a team of 5 PR coordinators to execute various campaigns
- Keyword research using Ahrefs, Moz and SEMrush
- Develop and execute link building strategies for core content
- Manage new relationships with influencers and journalist
- Optimizing new and old content for best practices on page
- Content scheduling for survey data based projects
- Monitor breaking news for timely campaigns
- Collaborated with media to encourage company and product coverage and promote brand mission and values.
SEO Strategist (Consultant)
Netamorphosis
04.2019 - 08.2019
- Keyword research for various clients
- Copy Doc writing & editing
- Optimizing new and old content for best practices on page
- Assign and track progress of new content with writers
- Researched and analyzed industry trends to inform search marketing strategies.
- Map out strategies for off page targets to build up client’s backlink profile
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
Senior SEO Account Manager
Mason Interactive
09.2018 - 11.2018
- Educate and lead 2 junior SEO account managers
- Content conceptualization based on target keywords
- Content editing and SEO on-page optimization
- Client reports regarding traffic, bounce rates and position
Head of Link Building and Strategy (PROMOTED)
Fit Small Business
06.2018 - 08.2018
- Develop link building strategies site wide for existing and planned content
- Create documentation for SEO team onboarding processes
- On-board, manage and train any new SEO hires
- Support and measure existing link building initiatives
- Maintain a minimum of 90 quality links per week
- Manage SEO research team
- Create counter measures for off page inefficiencies
- Test SEO tools for scaling productivity
Head of SEO and -Finance Section (PROMOTED)
Fit Small Business
03.2018 - 06.2018
- Create and scale link building strategies for finance content
- Leverage sources to increase the value of content
- Organize sources in CRM
- Train and manage SEO specialist and researchers in best digital marketing practices
- Edit content within wordpress for on-page optimization
- Conduct keyword research to improve old content and create new content
- Conduct competitive research to better optimize content
- Monitor and improve monetized pages utilizing Google Analytics and SEMrush
Senior SEO Manager
Fit Small Business
09.2015 - 03.2018
- Research and design new strategies for link building and other SEO efforts
- Establish relationships with other influencers and experts in the small business space and higher education
- Keyword research and analysis using various tools
- Manage team of SEO researchers
- Update articles with mild editing in Wordpress
- Onpage optimization via content checking and editing, making sure primary keywords are used efficiently
- Link building via direct outreach, broken link building, link reclamation and guest post pitching
- Competitor analysis to determine strategies competitors might be utilizing to rank in Google
- Social Media Management for Twitter and Facebook
- Training new team members and documenting onboarding process and new training manuals
Energy Consultant/Quality Control (Contract Position)
Abest Power & Gas
04.2015 - 07.2015
- Analyzed customer bills to determine qualification for lower rate
- Took inbound customer inquiries on products
- Made outbound calls to potential customers
- Data Entry
- Responded to email inquiries involving company and products
- Enrollment Verification
Freelance Agent
3Thirteen Entertainment
04.2014 - 01.2015
- Generating contracts for music artist booked for various concerts and events
- Following up with buyers and booking agents via email
- Updating Google docs on status of artist and event status
- Researching bands and other artist to book through various access sites
- Pitching ideas on how to book new artist or events
- Other administrative task as needed
Inventory Analyst Assistant
Antenna International
10.2013 - 03.2014
- Spreadsheet creation and management regarding financial transactions
- Communicated across several departments including finance, global tech and marketing
- Assisted marketing department in finalizing appropriate label artwork for devices
- Communicated with global tech regarding tech specifications and delivery schedule
- Communication with vendors and client service regarding status of delivery
Data and Research Analyst
University of Connecticut Sociology Department
10.2011 - 12.2012
- Conducted online research for studies focusing on social behavior
- Noted any errors or missing information regarding research through Excel
Intern
University of Connecticut Human Resources Department
08.2012 - 11.2012
- Provided research regarding recruiting methods of universities
- Drafted research data into reports using Microsoft Word and Excel
- Organized and maintained employee records focusing on organization of personnel files
Education
Bachelor of Arts (BA) - Sociology
The University of Connecticut
Storrs, CT12-2012
Skills
- Content briefs creation
- Competitor research
- Site traffic monitoring
- On-page optimization
- Task coordination
- URL redirection
- Email scripting
- SEO proficiency
- Content marketing and strategy
- Google analytics
- Competitor analysis
- Keyword optimization and analysis
Timeline
SEO Manager
Loreal
12.2022 - Current
Director of Strategic Marketing
YouNow
09.2021 - 07.2022
PR Manager
Finder.com
09.2019 - 09.2021
SEO Strategist (Consultant)
Netamorphosis
04.2019 - 08.2019
Senior SEO Account Manager
Mason Interactive
09.2018 - 11.2018
Head of Link Building and Strategy (PROMOTED)
Fit Small Business
06.2018 - 08.2018
Head of SEO and -Finance Section (PROMOTED)
Fit Small Business
03.2018 - 06.2018
Senior SEO Manager
Fit Small Business
09.2015 - 03.2018
Energy Consultant/Quality Control (Contract Position)
Abest Power & Gas
04.2015 - 07.2015
Freelance Agent
3Thirteen Entertainment
04.2014 - 01.2015
Inventory Analyst Assistant
Antenna International
10.2013 - 03.2014
Intern
University of Connecticut Human Resources Department
08.2012 - 11.2012
Data and Research Analyst
University of Connecticut Sociology Department
10.2011 - 12.2012
Bachelor of Arts (BA) - Sociology
The University of Connecticut
Similar Profiles
M Ashwin RaoM Ashwin Rao
Senior Executive at LorealSenior Executive at Loreal
Soumya RaiSoumya Rai
EMEA Solution Architect at LorealEMEA Solution Architect at Loreal
Jill WangJill Wang
Global Marketing Strategist – Urban Decay at LOREALGlobal Marketing Strategist – Urban Decay at LOREAL