Allan Goldberg

Manage team of 32 Sales members responsible for regional grocers in Pacific and Midwest and UNFI Conventional nationally. Initiator of Cross Functional Acceleration teams focused on New Innovation launches and pipeline. Closely work with marketing teams in yogurt and creamers to develop the right innovation launch plans focused on brand story, TDP expectations, target consumers and trial mechanisms.

• Consistently led peer sales teams in net sales growth and profit margin - highest in country.
• AWG awarded mid size customer team of the year in 2023
• Initiated company wide focus on Hispanic shoppers helping to develop marketing plans at regional and U.S. Level leading to double digit growth and increased brand awareness

Managed sales team overseeing Pacific grocery customers, Costco, Sam's, BJ's, & Aldi. Category responsibilities included yogurt, coffee creamers, RTD coffee, plant based beverages and organic milk.

• Raley's named platinum growth customer of the year at NSM.
• Team secured first ever branded product in Aldi
• Many assortment wins in Club with Creamers & RTD Coffee.

Managed 15 Sales team members in charge of retailers like Publix, Harris Teeter & HEB in addition to Export geographies: Puerto Rico, Panama, Costa Rica etc.

• Took over a team with low morale and underperforming sales to hitting highest net sales growth % change of any sales team both years.
• Team expanded yogurt category space at Publix in over 500 stores and Added 1000+ TDP's
• HEB double digit growth both years and increase of over 1500 TDP's

Responsible for Costco U.S. managing the Danone and Stonyfield Yogurt brands. Strong cross functional work with marketing and finance internally to create the right propositions for club channel

• Double Digit Sales growth each year culminating with 30% growth in 2013.
• Added First time ever Distribution on Danimals, Oikos greek yogurt, Yo Crunch and Stonyfield Kids.
• Awarded Star Award for sales in 2013

Managed six Dannon District Managers and 115 Retail Representatives

• Created team of out of the box thinkers leading to new initiatives across the country
• Pioneered effort of securing yogurt space expansion through retail team in over 300 stores YTD
• Initiated Customer Manager team focused on Hispanic retailers in So Cal market driving significant display execution

Managed four Dannon Sales Executives and lead cross functional team at Safeway

• 2004 – 2007 attained annual double digit net sales growth at Cal/Safeway division
• Three of four years outpaced the category and biggest competitor in dollar % growth
• Hit peak of 75% of slotting dollars reinvested back to trade, saving company over $1.8 million annually

Managed four Account Executives, Safeway HQ business, and distributor network. Called on variety of Accounts across the country including grocery and club channels

• Managed Safeway, LU’s number one account, to 19% growth in 2003
• Helped lead top two western markets, Southern California and Northern California, to 19% and 24% growth respectively for 2003
• Promoted four times in 5 years, starting as Territory Manager and leading to West Division Manager.

Route Sales position responsible for territory of 25 grocery stores

• Attained highest percentage to plan for sales in Riverside region 1993 and 1994