Allan Blair Beaton

Summary

Passionate and adaptable Marketing & Communications Leader with 14 years of experience in digital strategy development, execution and analysis. Skilled at planning & executing projects, data analysis, optimizing user experience (UX), and handling budgeting & forecasting across multiple teams and projects at the same time. Highly proficient communicator and listener.

Overview

14

years of professional experience

3

Certifications

Work History

Director of Operations

Christmas Injury Laywers

Mount Pleasant, SC

04.2021 - 07.2024

Provided oversight and direction to employees across multiple teams ensuring adequate software, hardware and training support.
Managed budgets and resources, optimizing equitable allocation for maximum impact on business objectives resulting in at 30% increase in revenue growth overall.
Led cross-functional teams for successful completion of campaigns, resulting in increased productivity which increased employee morale and customer sentiment without increasing staffing costs resulting in a 150% increase in 5 star reviews over 3 years.
Negotiated with vendors, suppliers and other stakeholders to acquire mutually beneficial contracts and agreement resulting in 10% reduction in overall operating costs year-on-year.
Oversaw successful implementation of operational strategies and policies to drive organizational growth and productivity resulting in a 20% increase in new cases while at the same time reducing time on desk by 6 months.

Marketing Director

Leftlane Marketing

Charleston, SC

04.2018 - 04.2021

Directed 6 marketing managers and performed performance evaluations.
Coordinated with design and media teams to develop high-quality creative assets.
Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns and business planning and to future proof ongoing initiatives generating a company wide ROAS of 7.7.
Established, initiated and optimized business onboarding and client service strategies based on company targets, product specifications, market research, and budget factors.

Social Business Strategist

University of Glasgow

Glasgow, Scotland, United Kingdom

11.2012 - 03.2020

Established the University as one a preeminent university in the world for social media usage in early 2014, resulting in awards for ‘most effective use of social media’ for s promotion of its discovery of gravitational waves. This comes just weeks after the team won a Chartered Institute for Public Relations Excellence Award 2016 for ‘best use of social media’.
Led workshops and training sessions for employees at various levels, enhancing their skills in social media platforms and Hootsuite Enterprise dashboard.
Restructured internal digital communication processes by leveraging technology advancements that led to corporate governance of social and digital channels which increased users from 3 to over 100.
Was instrumental in brand identity aspects for University communications; creating #UoG hashtag.

Social Media Communications Consultant

Glasgow City Council

Glasgow, United Kingdom

02.2013 - 09.2019

Collaborated with cross-functional teams to ensure seamless integration of communication strategies with overall business objectives which resulted in a 250K GBP savings in postage in each year
Improved employee engagement through the development of effective internal communication strategies and initiatives which increased the team from 5 to 30; including key stakeholders; all using the Hootsuite dashboard.
Developed comprehensive training materials to improve employees'' communication skills, resulting in more effective usage of social channels as a first touch contact centre..
Developed comprehensive media outreach translation plan to increase visibility of the Council which resulted in increased resident engagement.

Hootsuite Ambassador

Hootsuite

London, United Kingdom

07.2012 - 06.2019

Evaluated progress towards achieving mission goals using key performance indicators and implemented necessary changes for continuous improvement.
Developed and maintained strong professional networks with counterparts from other countries fostering collaboration on shared global challenges.
Collaborated with internal and external stakeholders to identify key messages and create compelling content for press releases and other materials.
Planned, promoted and hosted over 300 events across EMEA focusing on training, enterprise solutions and community engagement.
Generated over 500K in annual Enterprise revenue as company's top referral partner between '13 and '17.

Social Media Marketing Consultant

AllanBBeaton, LLC

Charleston, SC

10.2010 - Current

Participated in client meetings to ascertain needs and requirements and determine course of action to help clients be successful.
Conducting regular audits of clients' existing social media profiles to identify areas of opportunity or inconsistencies in branding.
Delivered comprehensive reports to clients, highlighting key successes and areas for improvement in their social media marketing efforts.
Streamlined internal processes related to content creation, scheduling, publishing by using efficient tools like Hootsuite or Buffer.
Designed paid client ads for use on diverse social media platforms implementing pay-per-click campaigns to increase website traffic and conversions.
Averaged an annual client ROAS of above 8.0

Education

LLB, Law - LLB, Law

University of East London, London, UK

05.2001 -

Skills

Business Planning

Marketing Campaigns

Sales Performance and Analysis

Team Leadership

Project Management

Campaign Management

Cross-Functional Team Collaboration

Interpersonal Communication

Adaptability and Flexibility

Accomplishments

Best Usage of Social Media Award '16

Football podcast of the year '16

Wales top 40 under 40 '13

Top Ranked Blog UK '12

Sunday Times Social List Top 100 '11

Software

Microsoft Office

Google Business Suite

Outlook

Certification

Advanced Google Analytics

Interests

Cycling

Playing Bass Guitar

Dog Dad

Work Preference

Work Type

Full Time

Location Preference

On-SiteRemoteHybrid

Important To Me

Company CultureCareer advancement

Work Availability

monday

tuesday

wednesday

thursday

friday

saturday

sunday

morning

afternoon

evening

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Languages

English

Scots

Bilingual or Proficient (C2)

Websites

https://www.linkedin.com/in/allanbbeaton/

Timeline

Advanced Google Analytics

06-2023

Director of Operations - Christmas Injury Laywers

04.2021 - 07.2024

Marketing Director - Leftlane Marketing

04.2018 - 04.2021

Hootsuite Enterprise

02-2018

Advanced Social Media Strategies Certification

06-2014

Social Media Communications Consultant - Glasgow City Council