Allexander Lainez

Analyzed market trends to identify growth opportunities for clients.

• Managed client accounts with budgets up to $1,000,000+ per month in ad spend.
• Collaborated with cross-functional teams to deliver tailored solutions.
• Managed complex projects from initiation through execution, ensuring alignment with timelines.
• Mentored junior account managers to improve team performance and client service delivery.
• Streamlined reporting processes, enhancing accuracy and efficiency of account metrics tracking.
• Conducted regular account reviews to identify areas for improvement and ensure continued success.
• Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
• Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
• Analyzed campaign performance metrics and adjusted strategies for continuous improvement.
• Implemented A/B testing frameworks to refine ad copy and landing pages for better conversion rates.
• Managed budget allocations effectively to maximize advertising spend efficiency.
• Kept up-to-date with industry trends and best practices, applying them to optimize campaigns continuously.
• Optimized ad spend for better ROI through continuous monitoring and adjustments of bids and keywords.
• Conducted regular competitor analysis to stay ahead in the market and identify new opportunities.

• Increased brand awareness by developing and executing targeted marketing campaigns.
• Established strategic partnerships to expand service offerings and enhance client value.
• Provided expert guidance on branding strategy to establish consistent messaging across all platforms and touchpoints.
• Planned and executed events and marketing programs to increase qualified leads.
• Implemented creative solutions to address unique challenges faced by clients in a variety of industries.
• Conducted market research and reported on clients' competition.
• Conducted thorough market research to identify emerging trends and inform strategic decisionmaking.
• Consulted with clients on business issues and developed innovative, high-impact proposals.

• Analyzed campaign performance metrics and adjusted strategies for continuous improvement.
• Implemented A/B testing frameworks to refine ad copy and landing pages for better conversion rates.
• Collaborated with cross-functional teams to align marketing initiatives with business goals.
• Managed budget allocations effectively to maximize advertising spend efficiency.
• Analyzed and reported on campaign performance, providing actionable insights for future improvements.
• Increased overall campaign performance by strategizing and implementing effective PPC campaigns.

• Collaborated with sales teams to align marketing efforts with business objectives.
• Oversaw budget allocation and resource management for optimal campaign performance.
• Analyzed market trends to identify growth opportunities and adjust strategies accordingly.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Managed social media accounts for optimal audience engagement and increased online presence.
• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
• Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
• Managed workflow between staff, coordinating documents, planning, and creative material distribution.

• Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
• Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
• Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
• Increased brand awareness by developing and implementing strategic marketing campaigns.
• Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
• Optimized website content for improved search engine rankings and increased web traffic.
• Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
• Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.

• Streamlined communication channels through the development of effective retail marketing materials.
• Led cross-functional teams to ensure cohesive execution of marketing plans, resulting in increased sales performance.
• Fostered a collaborative work environment among team members by promoting open communication channels and encouraging innovative thinking.
• Measured marketing program effectiveness via regular monitoring of KPIs.