Alli Cravens
Hamilton,OH
Summary
Sales and Marketing professional dedicated to contributing in a meaningful and individualized way. Very strong written and verbal skills. Experienced at utilizing many platforms to best suit the needs of the organization. Organized and effective at encouraging staff cooperation, productivity and ensuring operations run smoothly.
Proficient in Microsoft Office Suite, Theranest, Mailchimp, Canva, Animoto, Lumen 5, Square, Buffer Publish, Moodle, all social media outlets, various marketing and administrative programs.
Overview
17
17
years of professional experience
Work History
Regional Sales Manager
ROAM Homegrown
Austin, TX
02.2022 - 07.2022
- Made onsite and virtual sales calls to prospective customers to close both branded and white label deals.
- Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
- Attracted new clientele and developed customer relationships by product-focused emails and cold calling.
- Held weekly meetings with owners to report sales and identify techniques to overcome sales obstacles.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Understood and capitalized on industry trends to shape and enhance value-added solutions and strategies for new market developments.
Marketing Manager
Health Journeys
Remote
04.2021 - 01.2022
- Created marketing copy, artwork and final designs and compared with established specifications.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Executed optimal sales strategies to achieve commercial goals for target market.
- Implemented creative partnership building, partner marketing support, innovative use of platforms and improved consumer experience.
- Designed, implemented and enhanced national marketing initiatives to maximize outreach and product sales simultaneously for B2C and B2B.
- Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
- Orchestrated and implemented re-branding of B2B strategy to improve sales and maximize effectiveness.
- Orchestrated innovative marketing campaigns to boost awareness, engagement and sales.
- Generated reports detailing campaign performance, customer engagement and engagement trends.
- Developed consumer-tailored print marketing materials for targeted distribution.
Practice Manager
Norton Wellness Institute
Cincinnati, OH
03.2019 - 04.2021
- Coordinated primary staff and psychologist schedules to guarantee optimum duty coverage
- Entrusted to handle confidential and sensitive situations in professional matter
- Increased practice sales by 30% from 2020-2021
- Handled all communication with patients, including new patient inquiries
- Established and enforced controls on revenue and expenses to protect company assets
- Identified and capitalized on community business opportunities with effective networking
- Created content for newsletters and social media
- Managed social media posts and newsletter releases
- Analyzed and reported social media and online marketing campaign results
- Responded to emails and other correspondence to facilitate communication and enhance business processes
- Provided multifaceted services to busy Psychology practice by running errands, managing mail, scheduling appointments and arranging transportation
- Handled incoming mail, bills and invoices and completed appropriate actions
- Utilized personal and professional networks to identify, acquire and manage new clients
Social Media Manager, Sales Assistant And Design Concierge
Arthur Riutenberg Homes - Andrew Arthur Homes, LLC
Liberty Twp., OH
08.2018 - 02.2019
- Planned, created, instituted social media marketing plan for Andrew Arthur Homes.
- Engaged online audiences consistently by placing a strong focus on sales process, support, responding to inquiries, comments timely and knowledgeably
- Directed a successful search engine marketing campaign that utilized solid linking, technical, keyword research tactics
- Evaluate potential clients degree of urgency, building needs and location desires
- Assisted clients during sales process with information, communication, confirmations.
- Worked with Interior Designer to enter clients selections into system for budgeting and to create vendor orders
Director of Sales And Marketing
Granger Plastics Company
Middletown, Ohio, United States
02.2010 - 02.2018
- Created and implement branding of company and proprietary product lines
- Established sales funnel and training of all dealers in sales and product knowledge
- Wrote press releases, articles for industry publications, website verbiage
- Created content for all social media platforms, scripts, marketing materials
- Represented the company in the press, on live and taped television appearances
- Developed training materials, interviewed and trained national dealer network
- Provided intensive customer service to areas without a dealer of the products
Executive Assistant - Diamond Department
Quality Gold Inc
Fairfield, Ohio, United States
09.2007 - 11.2009
- Executive Assistant to the CEO
- Developed and branded new lines of diamond product
- Buyer, required to understand intrinsic values of jewelry being purchased
- Handled vendor relations and price negotiations
- Managed staff responsible for cataloging diamond product
- Performed intensive data collection for cataloging thousands of jewelry products
- Organized product for photography, approved photos, color corrections
- Organized layout of product, ensured data regarding each piece was correct
Store Manager
Betsey Johnson
Nashville, TN
05.2002 - 11.2005
- Led sales team that consistently exceeded company sales goals
- Increased sales by 33% while Store Manager
- Increased profits through innovative local marketing efforts, effective sales training and troubleshooting profit loss areas
- Scheduled and led store sales meetings for all employees
- Hired, trained and evaluated personnel
- Handled all logistics of running the store including money handling, repairs, inventory and merchandising
Education
Audio Technology Diploma -
SAE Institute Of Technology
Nashville, TN05.2003
High School Diploma -
Emma Sansom High School
Gadsden, AL1996
Skills
- Strategic Sales Development
- Creative Branding and Marketing
- Media Relations
- Social Media Presence
- Content Writing
- Merchandising
- Inventory and Sales Analysis
- Retail Management
- Wholesale Management/ Buyer
- Copywriter
- HIPAA and OSHA regulations
- Policy and procedure development
- Managing files and records
- Payroll administration
- Health information systems
- Patient relations
Timeline
Regional Sales Manager
ROAM Homegrown
02.2022 - 07.2022
Marketing Manager
Health Journeys
04.2021 - 01.2022
Practice Manager
Norton Wellness Institute
03.2019 - 04.2021
Social Media Manager, Sales Assistant And Design Concierge
Arthur Riutenberg Homes - Andrew Arthur Homes, LLC
08.2018 - 02.2019
Director of Sales And Marketing
Granger Plastics Company
02.2010 - 02.2018
Executive Assistant - Diamond Department
Quality Gold Inc
09.2007 - 11.2009
Store Manager
Betsey Johnson
05.2002 - 11.2005
Audio Technology Diploma -
SAE Institute Of Technology
High School Diploma -
Emma Sansom High School
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