Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Allie Argenti

Morrisville

Summary

Dynamic Marketing professional with a proven track record at Benjamin Obdyke Inc. in elevating brand visibility through strategic content development and targeted social media engagement. Skilled in CRM management, KPI analysis, and market research, with a strong ability to collaborate across cross-functional teams to drive strategic initiatives. Adept at problem-solving and data-driven decision-making to strengthen brand positioning and foster meaningful customer relationships.

Overview

3
3
years of professional experience

Work History

Content Marketing Specialist

Benjamin Obdyke Inc.
03.2025 - Current
  • Assisted in the development and execution of comprehensive content plans to enhance brand visibility and engagement.
  • Managed social media publishing and monitoring; identified brand advocates for collaborative content, executed influencer strategies, and tracked competitor and industry activity to gather insights and identify trends.
  • Managed Pardot for campaign execution, landing pages, forms, tracking, and performance analysis; contributed to continuous improvement of CRM systems, ensuring seamless alignment between marketing and sales platforms.
  • Coordinated with paid media partners to manage placements, track performance, and optimize campaign effectiveness.
  • Acted as a liaison between technical, marketing, and sales teams to identify customer and sales support needs; leveraged communication and content strategy to strengthen the brand story and improve market positioning.

Marketing Coordinator

Benjamin Obdyke Inc.
08.2022 - 02.2025
  • Oversaw the development and execution of marketing materials by managing vendor relationships, identifying strategic opportunities, and optimizing budget allocation.
  • Created and managed webinars, ensured timely course approvals, and efficiently issued attendee certificates to enhance participant experience.
  • Directed trade show operations by managing vendor relationships and coordinating booth assets to maximize visibility and engagement at trade shows.
  • Enhanced brand recognition through the planning and execution of engaging employee celebrations and strategic marketing events.

Education

BBA - Marketing

Temple University, Fox School of Business
Philadelphia, PA
06-2022

Skills

  • Marketing Automation Platforms (eg, Pardot)
  • CRM Management (eg, Salesforce)
  • KPI Tracking and Performance Analysis
  • Customer Feedback and Insight Analysis
  • Cross-Functional Team Collaboration
  • Strong Written and Verbal Communication

Accomplishments

Increased Instagram followers by 17.6% (from 6,918 to 8,133) over 10 months, with an increase of 5.2% (400) in a single month.

Timeline

Content Marketing Specialist

Benjamin Obdyke Inc.
03.2025 - Current

Marketing Coordinator

Benjamin Obdyke Inc.
08.2022 - 02.2025

BBA - Marketing

Temple University, Fox School of Business

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Allie Argenti