Summary
Overview
Work History
Education
Skills
Websites
Personality
Skills
Timeline
Generic

Allie Arnold

San Francisco,CA

Summary

Dynamic communications professional with a proven track record at Wingstop, driving internal strategies and enhancing employee engagement. Expert in crisis communication and content creation, I successfully elevated brand messaging and led impactful events, fostering a culture of inclusivity and collaboration. Adept at managing projects and delivering results that resonate across diverse audiences.

Overview

7
7
years of professional experience

Work History

Associate Manager, Corporate Communications/Events

Wingstop
09.2023 - Current
  • Company Overview: publicly traded growth brand with 2,500 restaurants in 15 countries
  • Internal Communications Lead – Sole driver of internal communications strategy, reaching 350+ corporate employees with clear, timely messaging that cascades key cross-functional updates.
  • Creator of the monthly “Team Member Update,” featuring new hire spotlights, key business priorities and office events.
  • Stakeholder Communications Lead – Own strategy and execution for external stakeholder communications, including franchisees, analysts and investors.
  • Produce weekly updates to 500+ franchisees with a consistent ~80% open rate.
  • Lead ad hoc systemwide communications in response to crises or urgent issues, including tech outages, product changes, and supply chain disruptions.
  • Executive Messaging Partner – Supported C-suite executives in crafting and delivering internal messaging around key initiatives.
  • Draft talking points and presentation scripts for the Chief People Officer and COO for All Hands, town halls and franchisee updates.
  • Drive communications for culture-forward internal moments like International Women’s Day and AAPI Heritage Month.
  • Multi-Media Production Lead – Introduced creative formats to drive engagement and reflect brand tone.
  • Developed, produced and edited Say That! A Wingstop Podcast, publishing monthly episodes for over a year.
  • Led video messaging from executives around major initiatives including Super Bowl campaigns and product launches.
  • Oversaw development of creative assets.
  • Franchisee Convention Planning – Planned and executed three multi-day conventions with 500+ attendees each, managing $3M budgets, touching event execution (hotel contracting, programming and design), staff management and content development from the senior team and VP.
  • International Summit Leadership – Led international summits with 150 attendees from 11 markets, facilitating cross-border collaboration.
  • Publicly traded growth brand with 2,500 restaurants in 15 countries

Specialist, Corporate Communications/Events

Wingstop
08.2021 - 09.2023
  • Company Overview: publicly traded growth brand with 2,500 restaurants in 15 countries
  • LinkedIn Management – Grew Wingstop’s corporate LinkedIn audience by 30% in one year, reaching 125K+ followers. Used platform to support talent recruitment, brand awareness and business development.
  • Team Member and Franchise Engagement – Designed and launched surveys to track team member engagement and franchisee satisfaction, surfacing insights that informed culture and operations strategies.
  • Internal Event Planning – Drove engagement across internal events, achieving 80% participation and contributing to a 30% increase in internal recognition moments or culture survey scores.
  • Publicly traded growth brand with 2,500 restaurants in 15 countries

Marketing and Content Specialist

SimpleBills at RealPage
01.2018 - 01.2021
  • Company Overview: utility management company focused on convenient billing and payment
  • Website Redesign & SEO Optimization – Redesigned and rewrote SimpleBills' website from scratch, implementing SEO strategies to enhance visibility and improve user experience.
  • Content Creation & Client Communication – Wrote and sent monthly newsletters to over 1,500 clients, created content for marketing materials, and wrote and published blogs twice per month on the website.
  • Utility management company focused on convenient billing and payment

Education

Bachelor of Journalism - Public Relations, New Media, Business Administration

BAYLOR UNIVERSITY

Skills

  • Internal communications strategy
  • Crisis communication
  • Change management messaging
  • Leadership communication
  • Branding and tone of voice
  • Content creation
  • LinkedIn content development
  • Video and podcast production
  • Cultural sensitivity and inclusivity
  • Employee engagement initiatives
  • Survey analysis and feedback
  • Event planning and coordination
  • Project management

Personality

6, Wing 7, ESFJ

Skills

COMMUNICATIONS STRATEGY & EXECUTION, Internal Comms Strategy, Message Development, Communication Campaigns, Crisis Communications, Change Management Communication, Leadership Communication, Branding & Tone of Voice, CONTENT CREATION & ENGAGEMENT, Content Creation & Copywriting, LinkedIn Content for Internal Use, Video/Podcast Production & Editing, Cultural Sensitivity & Inclusivity, Employee Engagement, Employee Surveys & Polling, Survey & Feedback Analysis, EVENTS & PROJECT MANAGEMENT, Event Planning & Coordination, Project Management

Timeline

Associate Manager, Corporate Communications/Events

Wingstop
09.2023 - Current

Specialist, Corporate Communications/Events

Wingstop
08.2021 - 09.2023

Marketing and Content Specialist

SimpleBills at RealPage
01.2018 - 01.2021

Bachelor of Journalism - Public Relations, New Media, Business Administration

BAYLOR UNIVERSITY

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