G-suite
Allie Brissman
San Diego,CA
Summary
Results-driven marketing professional with a proven track record of developing and implementing integrated marketing strategies. Seeking to leverage 7+ years of experience in lifecycle marketing and automation to contribute to the development and execution of consumer-facing marketing campaigns for the Disneyland Resort as a Senior Marketing Strategy Manager.
Overview
3
3
years of professional experience
Work History
Senior Lifecycle Marketing Manager
Beautiful.AI
San Diego, CA
08.2023 - Current
- Developed and executed integrated marketing plans to support key growth initiatives and releases, aligning with business goals and driving consumer engagement.
- Led the transition from an ESP-only tool to a full CRM and email marketing tool, optimizing customer data and journey tracking for personalized campaigns, resulting in increased engagement and conversion rates.
- Collaborated with cross-discipline teams including marketing, product, sales/AM, and analytics to develop and execute marketing strategies, ensuring alignment with overall business strategy.
- Analyzed business performance, identified trends, and recommended data-driven solutions to address opportunities, improving campaign effectiveness and ROI.
- Managed marketing team calendar to align content across various channels, ensuring consistent messaging and optimal consumer experience.
Marketing Manager, Lifecycle & Automation
Double
Brooklyn, Remote
08.2021 - 01.2023
- Envisioned complete overhaul of sign-up experience and subsequently led cross functional team (engineering, design, product, ops) to implement streamlined UX to customers, resulting in 4x conversion rate and 1/3 time to conversion
- Worked cross-functionally to deliver the best lead & customer experience effectively across all touchpoints through product and brand storytelling
- Implemented CRM and ESP platforms (Hubspot, Mailchimp, Sendgrid, Klaviyo) to support the development and execution of automated lifecycle email + SMS campaigns
- Developed segmentation strategies based on customer behaviors, effectively improving engagement, clicks, and revenue
- Conducted A/B tests for email subject lines, content, and CTAs to optimize performance and drive engagement using CRM reporting and analytics
Sales & Growth Marketing Coordinator
Double
Brooklyn, Remote
11.2020 - 08.2021
- Conducted competitive market research to develop deep understanding of customer needs, identify effective messaging & positioning and inform new product features and improvements
- Developed and led biweekly webinars to scale customer acquisition from former 1:1 sales process, improving efficiency by +800%
- Planned, wrote, and automated entire outreach strategy and communication to open new channels for scaled acquisition
Education
Bachelor of Arts - Economics
University of Michigan - Ann Arbor
Ann Arbor, MISkills
- Client communication
- Campaign development
- Project planning and development
- Automation & Segmentation
- CRM Management
- Brand Messaging & Positioning
Software
Google Analytics
Airtable
Salesforce
Notion
Hubspot
Mailchimp
Asana
Timeline
Senior Lifecycle Marketing Manager
Beautiful.AI
08.2023 - Current
Marketing Manager, Lifecycle & Automation
Double
08.2021 - 01.2023
Sales & Growth Marketing Coordinator
Double
11.2020 - 08.2021
Bachelor of Arts - Economics
University of Michigan - Ann Arbor