Allie Margolis
New York,NY
Summary
Dedicated, analytical, and curious Digital Media Account Management leader with experience building Ad Sales organizations and maximizing revenue with lean teams & resources
Overview
14
14
years of professional experience
Work History
Director, Enterprise Account Management
Nextdoor
03.2020 - Current
- Lead team of seven Account Managers that work as strategic partners to eight Client Partners (sales), owning day-to-day client service from pre-to-post sales for client advertising campaigns
- Partner closely with two aligned Sales Directors on team strategy to bring on new accounts, grow current partnerships, and retain accounts to maximize revenue and hit quarterly targets. We accomplish this by exciting & delighting clients with first-class client service
- Partner closely with cross-functional teams to drive efficiencies and ultimately revenue through resources/training, optimized processes, new ad formats, & new ad capabilities. These teams include Ad Operations, Customer Analytics, Revenue Operations, Marketing, Product, Product Marketing, Engineering, Solutions Engineering, and Agency Development
- Identify opportunities for and lead development of new/optimized processes, workflows, and resources/training for Account Managers & Sales. Examples: Campaign Optimization Playbook, Health of Business Tracking, Incremental Pitch Tracking
- Closely track/manage team revenue forecast reporting including known revenue risk and upside opportunities
Senior Account Manager
Nextdoor
03.2018 - 02.2020
- Teamed with Client Partners across a variety of verticals (including Financial Services, Retail, Healthcare, and Tech/Telco) on both Enterprise and Mid-market accounts
- Achievements include: average renewal rate of 100% for strategic accounts & 70% for mid-market accounts as well as receiving Nextdoor's Sales Rookie of the Year award in 2018
Account Executive
Monster.com
01.2016 - 02.2018
- Collaborated with advertising partners within Fashion, Retail, Education, Entertainment, Financial Services, and Tech/Telco on digital consumer initiatives with goals ranging from branding to engagement to direct response to ROAS
- Achievements include: Growing book of business by 47% from 2016-2017 & leading team in most new business partnerships
Digital Campaign Manager
Monster.com
10.2013 - 12.2015
- Managed digital marketing campaigns and custom projects client-facing from a post-sale perspective. Experience building and implementing client creative, tracking and analyzing performance (with data from multiple sources), A-B testing, optimizing performance, forecasting, and billing. Promoted to team lead in June 2015.
Digital Media Strategist
Monster.com
02.2012 - 10.2013
- Pre-sale focus; strategized & built comprehensive media plans to address goals and KPIs of client RFPs across Monster’s suite of sites
Account Coordinator
Blitz Media Agency
07.2010 - 01.2012
- Assisted Account Directors with the marketing strategy, research, and presentations for client initiatives
Education
Bachelor of Science - Business Administration
Bucknell University
Lewisburg, PA05.2010
Skills
- Digital Media Account Management, Sales, Ad Operations, & Sales Planning
- Leadership & team management: coaching/developing direct reports, leading through sales team re-orgs and layoffs, building/scaling Account Management & Sales teams (have personally hired 21 AMs)
Timeline
Director, Enterprise Account Management
Nextdoor
03.2020 - Current
Senior Account Manager
Nextdoor
03.2018 - 02.2020
Account Executive
Monster.com
01.2016 - 02.2018
Digital Campaign Manager
Monster.com
10.2013 - 12.2015
Digital Media Strategist
Monster.com
02.2012 - 10.2013
Account Coordinator
Blitz Media Agency
07.2010 - 01.2012
Bachelor of Science - Business Administration
Bucknell University
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