Summary
Overview
Work History
Education
Internships
Timeline
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Allie Monday

Stallings,NC

Summary

Dedicated entertainment industry professional with 5 years of marketing experience. Skilled in working under pressure and adapting to new situations and challenges to best enhance the brand. Process driven, organized, and exemplifies strong project management skills. A true team player, dependable, and willing to take on any challenge that is presented.

Overview

5
5
years of professional experience

Work History

Marketing Manager

Elevation Worship Records
07.2018 - Current

Serving as a Marketing Manager for a record label promoting albums and tours for multiple artists including GRAMMY® Award-winning group, Elevation Worship. Opporates as a project manager who helps drive campaigns, projects and events from ideation to execution.

  • Build and execute marketing plans and timelines to promote albums and tours from ideation to execution for multiple artists at a time.
  • Collaborate closely with digital marketing teams (advertising, email, web development) as a project manager ensuring efficient processes and collaboration to support each artists album release or tour.
  • Collaborate and project manage creative teams to create album and touring assets to promote through digital streaming platforms and social media.
  • Consistently tracks and records streaming metrics on a weekly basis analyzing the performance of each artists most current release while comparing to previous releases to measure growth and drive decisions.
  • Conducts industry research of competitors to compare, identify, and adopt new and innovative marketing strategies.
  • Responsible for quality control of each artists brand on digital streaming platforms and social media to keep everything up to date, current, and consistent.
  • Liaison between publicist and artist to ensure proper interviews with media and radio are secured to promote tours and albums.
  • Traveled to different tour stops to build relationships and conduct artist meet & greets with media and radio stations.
  • Assist in large scale event planning while working closely with video producer for live album recordings.
  • Planned and executed a yearly radio event (CMB Momentum Summit).
  • Administratively assisted the marketing and label director.
  • Managed marketing budgets throughout the year keeping track of variances and reforecasting when necessary.
  • Manage a company credit card, submitting expense reports twice a month, and coding things to the appropriate accounting codes.
  • Attend and conduct meetings while also sending out the minutes with action items in a timely manner to push projects forward.

Education

Bachelors of Business Administration - Music Business

Belmont University
Nashville, TN
12.2017

Internships

Centricity Music, Nashville, TN

1/2017 - 6/2017

  • Provided critical feedback for writers and artists of the label
  • Submitted artist performances, like Lauren Daigle and Jason Gray, to performing rights organizations (BMI or SESAC) for performance royalties
  • Attended weekly meetings with the label itself for updates on weekly successes of the label and the artists as individuals
  • Attended weekly meetings with the Artist and Repertoire Department (A&R) listening as a group to submissions from undiscovered musicians while analyzing specifically the writing ability of the artist, the talent of the artist, and if they are a fit for what the industry is currently looking for

Courage Management (formerly Eaglemont Entertainment), Nashville, TN

8/2016 – 6/2017

  • Managed social media for various artists including Jason Gray, Aaron Shust, Carrolton, and Grayson|Reed including answering Facebook messages on behalf of the artist, tweeting about upcoming performances, and marketing for upcoming albums and single release dates
  • Managed and updated each individual artist calendar with transportation details, call times, and any other important information provided on the rider agreement for shows
  • Performed data entry from communication cards collected from the artist shows
  • Packaged and shipped merchandise to venues, labels, and radio stations
  • Attended meetings and rehearsals for the artists and handled administrative tasks such as expenses

Evolution Talent, Charlotte, NC

1/2013 – 9/2013

  • Assisted the senior booking agent with talent placement for television, film, commercial, photography, print, and music videos
  • Managing resumes for signed talent
  • Administrative tasks such as answering phones, assisting with talent appointments, and filing
  • Performed data entry for upcoming talent showcases (Talent Inc.)

Timeline

Marketing Manager

Elevation Worship Records
07.2018 - Current

Bachelors of Business Administration - Music Business

Belmont University

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Allie Monday