Summary
Overview
Work History
Education
Timeline
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Allie Ortiz

San Francisco,CA

Summary

Experienced Senior Partner Marketing and Programs Manager with a strong background in designing and executing scalable demand generation programs that enable partners to grow and build pipeline. Skilled in managing a diverse partner ecosystem, including ISVs, VARs, and Strategic Platform partners. Proven ability to deliver high-return campaigns, pilot and evaluate agency performance, and leverage marketing automation and MDF to drive partner success. Known for creating innovative, reusable programs that accelerate go-to-market execution and generate measurable results.

Overview

2026
2026
years of professional experience

Work History

Sr. Partner Marketing and Programs Manager

Sage
07.2021 - Current
  • Designed and led scalable partner programs that drive demand generation and pipeline growth across diverse partner segments, including Strategic, Growth and Pool partners.
  • Developed and executed high-impact programs, achieving an ROI of $11 for every $1 spent.
  • Managed 12 VAR partners with tailored marketing plans and MDF support, creating yearlong plans to work on.
  • Supported 40 “pool” partners (emerging or smaller partners) by activating foundational marketing engines and guiding early-stage demand generation efforts.
  • Managed 20 ISV partners and executed a “Concierge Program”, marketing on their behalf via the Sage Marketing Automation platform to drive demand and visibility. I created ~40 net new campaigns thus far and sent ~200,000+ emails out of the system.
  • Vetted and piloted new agencies, including telemarketing and content syndication vendors, to assess performance and scalability for partner use via MDF. Successfully sourced 10+ agencies to help our partners across digital, event, and in-person marketing.
  • Generated 96 VAR-led partner opportunities in 6 hours via a scalable call-blitz program, largest SQO (Sales Qualifies Opportunity) generation event in company history. Expanded the program globally.
  • Partnered cross-functionally to ideate and implement innovative programs that scale across partner tiers and drive measurable results. Worked on TAM insights, messaging, customer lists, and propensity triggers to target ideal campaign audience. (Energy Days, Content Syndication, Telemarketing, Sales Plays)

Director of Partner Marketing

Censia
  • Managed a portfolio of Strategic and Integration partners including SAP SuccessFactors, PwC, iCIMS, Jobvite, Greenhouse, Recruiter.com, and Phenom. Drove net new pipeline generation of 65 partner opportunities, contributing to Censia's overall growth from $2.5M-$5M ARR in FY21 Built out enablement strategy and supporting materials for each partner to educate field teams in order to drive pipeline generation (ie. partner enablement packets, newsletters, demo videos) Managed all Marketing Development Funds (MDF) granted by partners ($75k per year) Delivered integrated marketing programs to drive awareness and demand generation through webinars, PPC campaigns, social InMail and ad campaigns, blog, and customer case studies. For these campaigns, planned and delivered end-to-end campaign management, including pre-event email strategy through Marketo, traffic drivers, social media plan, sales communications/activation, and follow up strategy for driven MQLs contributing ~100 MQLs to Marketing's overall goal of 350 MQLs per quarter. Worked cross-functionally with alliances, sales, product, and leadership to create messaging framework and content for GTM partner activities Collaborated with partners' C-suites to produce thought leadership activities around Human Capital Management

Manager, Partner Marketing

Anaplan
  • Sourced and nurtured relationships of a portfolio of 10 partners (5 AMER RSIs and 5 Global Technology partners)
  • Delivered $1.4M in FY20 and $1M in FY21 from Anaplan's annual sponsorship program Integrated partner marketing strategy with the global ABM strategy and integrated marketing campaigns
  • Executed integrated marketing programs to drive demand with RSI and ISVs through webinars, events, joint customer case studies, email, blog, and social
  • Worked hand-in-hand with Enablement to inform Anaplan field teams on partner expertise, and vise versa
  • Executed end-to-end partner event marketing, including pre-event email strategy through Marketo, traffic drivers, social media plan, sales communications/activation, and follow up strategy

Manager, Partner Marketing

Apttus Corporation
12.2019 - 09.2025
  • Developed the prospectus and delivered $1.4M in sponsorship sales annually
  • Managed sponsorship fulfillment for 40+ partners for Apttus' Annual User Conference, Dreamforce and Microsoft Envision
  • Executed integrated marketing programs to drive demand with GSI, RSI and ISVs through webinars, events, joint customer case studies, email, blog, and social channels
  • End-to-end partner event marketing, including pre-event email strategy through Marketo, traffic drivers, social media plan, sales communications/activation, and follow up strategy
  • Recruited customer references for integrated marketing campaigns through ROInnovate

Business Development Team Lead, SRM

Apttus Corporation
02.2017 - 09.2025

Business Development Representative

Apttus Corporation
08.2016 - 09.2025

Education

Bachelor of Science - Communications And Sports Management

University of Arizona

Timeline

Sr. Partner Marketing and Programs Manager

Sage
07.2021 - Current

Manager, Partner Marketing

Apttus Corporation
12.2019 - 09.2025

Business Development Team Lead, SRM

Apttus Corporation
02.2017 - 09.2025

Business Development Representative

Apttus Corporation
08.2016 - 09.2025

Director of Partner Marketing

Censia

Manager, Partner Marketing

Anaplan

Bachelor of Science - Communications And Sports Management

University of Arizona

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Allie Ortiz