Allie Reidy

Led ReviewTrackers partner team through the acquisition by InMoment and played a key role in outlining a successful partner model, playbooks and go to market strategy to drive success. Responsibilities include development of current joint ventures, expanding relations with each partner team, and driving tactical execution. Built co-marketing and co-selling efforts in tandem with strategic enablement and aligned partnership plans.

• Execution of strategic account plans to drive worldwide top partner engagement, development of new partner revenue growth leading to closure over $1.5M in 2023 exceeding quota by 35%.
• In Q1 2024, closed $1.8M in net new logos, increasing partner book of business by 30% with expansion. Tracking to be 3x my quota by end of year.
• Management and development of top partner, Hootsuite, identified us as 'Partner of the Year' for outstanding performance in cross sales initiatives and account growth across our mutual install base.
• Collaboration with cross-functional teams (Partner Enablement, Onboarding Specialist, and Marketing Manager) leading completion of tasks, identify roadblocks, and communication of partner objectives.
• Drove white label solution including development of onboarding plan, implementation, integration of analytics and dashboard.

Highlights: Closed Thomson Reuters (6500 locations) for $1,935,00, DaVita (3000 locations) for $810,000, GardaWorld (950 locations) for $217,000, Optum Health (1747 locations) $267,700 and Berkshire Hathaway Auto Group by $80,000.

Developed and drove top partner channel strategy by identifying targeted value-added resellers, referral programs and technical partners. Exceeded partner revenue through development of tactical execution process through development of positioning, value proposition and target partner playbooks aligning with our ideal customer profile.

• Exceed quota by 40% generating $1.4M of business with $1.1M coming for net new logos.
• Established Global Partnership Enablement Strategy to leverage global relationships and scale client opportunities.
• Analyzed partner performance metrics to identify opportunities and developed Partnership Success Plans which outlines expectations, paths to growth, and new initiatives.
• Collaborated with product to build package bundles to increase ARR streams in current install base leading to deeper product integration.
• Led successful partner onboarding and training programs to ensure long-term satisfaction.

Highlights: Closed Sonic Clinical Services (201 locations) $110,400, The Australian Venue Company (220 locations) $169,300.

Global Partnership Enablement Clients included Oura Ring (Finland), Museo Egizio (Italy), and The National Museum of the Royal Navy (UK).

Developed strategy to create a marketing agency channel consisting of value-added resellers to implement our solutions across their client portfolio. Responsible for lead generation, platform demonstrations, pilots, contract negotiation, and post-sale enablement motions for sales.

• Collaborated with cross-functional teams (Customer Success and Revenue Operations) to execute on our channel strategies and initiatives.
• Created the process in which we close, build and onboard agency accounts.
• Developed our 'Agency Playbook' which outlined our positioning, value proposition, differentiation, targets, and scripting to enable a standard “sales outline” for partners to lead to scale.
• Worked jointly with our marketing team to develop and support successful go to market strategies, account-based marketing campaigns and resources library for agencies.
• Built opportunity pipeline of $4.5M through data collection, outbound calling, and account qualification.
• Lead our Product development team in the creation of a direct integration with payment processing system Stripe to automate review solicitation campaigns after a purchase.

Highlights: Closed and scaled SMB agency, Remove Digital, based in AUS from 10-300 locations, $216,000. Closed and scaled automotive agency, Strong Automotive from 71 to 181 locations, $108,600. Closed AR Marketing Agency 170 locations, $102,000.

Development of suspecting database, lead generation, and setting meetings with prospects for sales of SaaS-based online reputation management platforms.

• Set the record for most opportunities created and meetings held within a month.
• Build scripting, campaigns, and enablement outreach
• Generated qualified leads through cold calling, email outreach, and social selling strategies equating an opportunity pipeline with a revenue value of $3.4M.
• Proactively developed, conducted solution overviews, and closed new opportunities to improve and optimize end to end lead management driving $325,000 in my first six months.

Responsible for suspecting database development and lead generation for the eastern states territory for sales of SaaS-based vehicle reimbursement solutions.

• Built a sales territory database from the ground up for the east coast focusing on Mid to Enterprise accounts within specific vertical markets resulting in qualified data for 3400 accounts.
• Developed targeted marketing strategies to reach and engage potential customers resulting in 25 leads generated per month equaling $800,000 in rolling pipeline opportunity monthly.
• Established and maintained relationships with key stakeholders to drive and refine account targeting.
• Consistently exceeded established performance metrics related to outbound calls, data content generation, pipeline, and lead generation.

Responsible for identification, qualification and initial interview of sales and business development candidates for a team on 100 inside sales representatives.

• Developed strong relationships with external partners to enhance talent pipelines and drive recruitment.
• Leading the recruitment team in achieving a record number of hires, exceeding targets by 20%.
• Implemented innovative recruitment strategies resulting in improved candidate quality and retention.
• Managed the administrative work process including application tracking, on-boarding documentation, and reference checks.

Initiated, developed, and closed sales opportunities for marketing and data solutions to enterprise businesses.

• Built a prospect base that enabled sales generation of $100K in new revenue per month.
• Developed a self-service renewal model leading to a 90% retention rate on a $1.3M renewal base of 160 clients.
• Consistently exceeded 150 outbound call metrics - earning the recognition of Top 10 account executives out of a team of 100.

Sold and managed theater sales leading to the highest growth admission program of over 1M in membership sales. Responsible for cold calling to prospective members while managing an existing membership base of 500 subscriptions.

• Managed the enrollment and evaluation processes for educational programs. This included creating, implementing, and delivering the K-8 theater education program, Engaging Creative Minds to over twenty public and private South Carolina grade schools.
• Assisted in the development, and implementation of six Director Circle events.