Allie-Sue McKenzie
Grand Blanc
Summary
Dynamic Marketing Coordinator at Great Lakes Crossing Outlets and Twelve Oaks Mall, part of the Simon Property Group, with a proven track record in executing innovative promotional strategies that integrate social media, event management, and collateral creation. Recognized for a steadfast commitment to excellence and a results-driven approach in every project. Extensive experience in customer service enhances the ability to thrive in fast-paced environments while adapting swiftly to changing demands. A proactive and engaging professional dedicated to fostering seamless communication between clients and stakeholders, ensuring alignment and collaboration across all initiatives.
Overview
10
10
years of professional experience
Work History
Marketing Coordinator
Simon Property Group
12.2024 - Current
- Represented two Simon properties (Great Lakes Crossing Outlets and Twelve Oaks Mall)
- Coordinated events and promotions, increasing foot traffic and enhancing tenant engagement.
- Increased both Instagram pages 100% in follower count in 1 year.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
- Tracked and reported on marketing campaign responses.
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
- Answered general marketing department inquiries by email, phone, and mail.
- Developed and executed marketing campaigns to enhance brand visibility across shopping centers.
- Collaborated with cross-functional teams to align marketing strategies with business objectives.
- Managed social media platforms, creating engaging content to drive customer interaction.
- Analyzed market trends and consumer behavior to inform strategic decisions and optimize outreach efforts.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
Marketing and Communications Specialist
Hamilton Community Health Network
02.2023 - 12.2024
- Developed and executed comprehensive marketing campaigns to increase brand awareness and drive customer engagement
- Managed social media channels, website content, and email marketing campaigns to effectively communicate company messaging to target audiences
- Collaborated with cross-functional teams to create promotional materials, including brochures, presentations, advertisements, informational packets, etc.
- Monitored and reported on key performance indicators to measure the success of marketing strategies and campaigns
Social Media/Digital Specialist
Kerning Advertising
02.2022 - 05.2023
- Developed and implemented comprehensive social media strategies to increase brand awareness and engagement across various platforms
- Created and curated engaging and compelling content for social media channels, resulting in a 30% increase in follower growth
- Monitored and analyzed social media metrics to track performance and identify areas for improvement, leading to a 20% boost in customer interactions
- Managed digital advertising campaigns on platforms such as Facebook, Instagram, X/Twitter, LinkedIn, and TikTok optimizing ad performance and achieving a 15% increase in ROI
Dietary Aide
Villa Healthcare
09.2021 - 04.2022
Receptionist
REGENCY AT WHITMORE LAKE
08.2019 - 05.2021
- Greeted and assisted visitors in a professional and welcoming manner at the front desk
- Managed incoming calls and directed them to appropriate departments or individuals
- Handled scheduling and booking appointments for clients and staff members
- Organized and maintained the reception area to ensure cleanliness and organization
Internship - Admissions and Marketing
Regency at Whitmore Lake
09.2020 - 12.2020
- Assisted with the development and implementation of marketing strategies to attract prospective seniors to the institution.
- Managed social media accounts to promote events and services.
- Provided administrative support in organizing facility tours, onboarding, and other admissions-related activities.
- Conducted patient-based reviews to help better understand our public perception and get testimonials.
Temporary Human Resources Coordinator
Regency at Whitmore Lake
05.2020 - 09.2020
- Assisted with recruiting efforts by posting job openings, screening resumes, and scheduling interviews.
- Conducted new hire orientations, including explaining company benefits, policies, and procedures.
- Maintained accurate employee records and ensured compliance with confidentiality regulations.
- Provided administrative support to the HR team, including data entry, filing, and responding to inquiries.
- Assisted with organizing employee events and recognition programs to boost morale and engagement within the organization.
Concessions Supervisor
NCG TRILLIUM CINEMA
01.2016 - 10.2019
- At NCG Trillium I excelled when it came to working with coworkers and customers. I worked here while going to school full time, both in high school and college. I was asked to be a Concessions Supervisor in the summer of 2018.
Education
Bachelor of Arts - BA - Public Relations
Eastern Michigan University
04.2022
Skills
- Digital Marketing
- Content Creation
- Event Management
- Brand Management
- Administration
- Social media strategy
- Content writing
- Graphic design
- Email blasts and newsletters
- Web management
- Influencer outreach
Timeline
Marketing Coordinator
Simon Property Group
12.2024 - Current
Marketing and Communications Specialist
Hamilton Community Health Network
02.2023 - 12.2024
Social Media/Digital Specialist
Kerning Advertising
02.2022 - 05.2023
Dietary Aide
Villa Healthcare
09.2021 - 04.2022
Internship - Admissions and Marketing
Regency at Whitmore Lake
09.2020 - 12.2020
Temporary Human Resources Coordinator
Regency at Whitmore Lake
05.2020 - 09.2020
Receptionist
REGENCY AT WHITMORE LAKE
08.2019 - 05.2021
Concessions Supervisor
NCG TRILLIUM CINEMA
01.2016 - 10.2019
Bachelor of Arts - BA - Public Relations
Eastern Michigan University