Summary
Work History
Education
Skills
Timeline
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Allie Ullman

Summary

Drive growth of product lines through product testing, process documentation, and product planning. Partnered with key decision-makers to define market strategy, product positioning, key benefits, and target customers. Develop and execute creative strategies for major clients on social media, collaborating with teams to create campaigns and managing relationships to ensure successful delivery of client objectives.

Work History

Creative Strategist

Code3
Cleveland, OH
2022 - 2024
  • Develop and execute creative strategies for major clients, such as Chipotle, on social media platforms that increase brand awareness and drive business growth
  • Collaborate with team to develop creative concepts, messaging, and visuals for campaigns based on marketing briefs
  • Continuously grow and expand expertise to stay up to date on best practices, unit types/functionality, and industry trends
  • Build trusted partnerships with clients, keeping them informed on timing, status, next steps, and needs to ensure everyone is informed and delivering work as expected
  • Responsible for driving and organizing teams, reviewing client materials, leading brainstorms, storyboarding, providing creative direction, and tracking feedback, among other duties
  • Work closely with media teams from pre-launch to post-launch to align on media plan, asset needs, QA tagging doc, and make creative optimizations based on performance
  • Manage and mentor coordinators and interns to ensure the successful delivery of client objectives.

Senior Media Buyer, Paid Social

Code3
Cleveland, OH
2021 - 2022
  • Drove superior KPI performance by developing advanced strategic recommendations, executing complex ad campaigns and reporting campaign performance to our clients
  • Managed and monitored over $32M a year in paid social ads for Anheuser Busch including Michelob ULTRA, Stella Artois, Cacti, Presidente, and Ritas
  • Built, launched, and optimized campaigns across all major social platforms with a focus on flawless execution
  • Experienced on Facebook, Instagram, Twitter, Pinterest, Snapchat and Youtube
  • Regularly optimized and reported on live campaigns, while making recommendations to improve performance and pacing
  • Collaborated with account management team on media planning to support client and campaign strategy and ensure we are achieving client goals/benchmarks on paid media campaigns
  • Built and delivered weekly reporting and ad-hoc reporting inclusive of formatted Excel reports, 3rd party data reporting tools, performance insights and recommendations
  • Provided data and insights to in-market teams for campaign wrap-ups and larger reporting deliverables such as QBRs
  • Managed two media buyers, as well as trained and onboarded multiple team members to the various accounts
  • Acted as Pinterest Captain to the team where I shared knowledge of new Pinterest beta opportunities and training new team members on the platform
  • Helped develop and implement processes and materials to improve efficiencies across the team
  • Managed Salesforce as part of campaign execution
  • Daily use of Salesforce, Looker, and G-Suite.

Assistant Office Manager/Social Media Manager

Ullman Electric
Cleveland, OH
2018 - 2020
  • Skillfully manage wide range of office and sales support tasks, including reviewing accounts payable, while leveraging strong multitasking skills to manage customer service inquiries
  • Built online presence by creating new website content and facebook page
  • Reviewed accounts payable invoices for accuracy and assign general ledger and job cost codes
  • Entered weekly payables into Sage 300 Construction Software system reconciling overages and tax exemptions
  • Acted as liaison with vendors for coordination of tax-exempt status and vendor lien waivers
  • Assisted in preparation of monthly invoices to general contractors for construction progress billings
  • Prepared affidavits and lien waiver paperwork to accompany monthly billings to general contractors
  • Managed and tracked accounts receivable, including preparing and sending daily invoices.

Product Development Analyst – Recycled Paper Greetings (RPG)

American Greetings
Cleveland, OH
2017 - 2018
  • Managed line by updating brand guidelines to ensure marketplace relevancy and offering fresh, on-trend, relatable content to differentiate from core greeting cards
  • Brand utilized community of 100+ freelance artists
  • Maintained relationships with artists and communicated design and editorial changes to ensure product best met consumer needs, and brand guidelines
  • Curated new lines based on program needs to demonstrate product leadership while maintaining balance of contributing artists
  • Managed Birthday, Everyday Occasions, and Minor Holiday card lines by determining which designs reprinted year-over-year and helped develop new content
  • Provided insights based upon analysis and trend information from frequent market observations and retail visits to help direct program strategies which led to updated designs that reflected trends in the current marketplace
  • Developed creative briefs that provided artistic and editorial directions to artist community, allowing them to create content that met market needs
  • Collaborated with Merchant team to ensure best content availability at retailers, especially in stores with smaller display space
  • Performed deep dive analysis on competitive lines to identify opportunities, gaps, and strengths in current line offering and incorporate findings in new planning
  • Recommended and then implemented operational efficiencies which improved processes.

Product Development Analyst- Everyday/Seasonal Cards

American Greetings
Cleveland, OH
2014 - 2017
  • Analyzed current AG product lines based on performance, competitive analysis, and current market trends to identify gaps and opportunities
  • Made recommendations for new card planning to offer fresh and updated designs to consumers
  • Served as content expert to support Creative, Editorial and Merchant departments in planning decisions
  • Analyzed card lines with 700+ SKUS and identified gaps and opportunities in the line based on market and consumer trends
  • Managed and led programs through the whole planning process
  • Determined creative strategies for new planning that provided freshness at retail by incorporating current market trends
  • Ensured current line was planned under budget targets and took corrective actions by collaborating with creative to determine best cost reducing replacement
  • Provided training, guidance and mentoring to new analysts and interns.

Replenishment Analyst

American Greetings
Cleveland, OH
2011 - 2014
  • Managed inventory across retail chains by performing weekly analysis to ensure proper in-stock, inventory levels
  • Used analysis to identify inventory issues and take corrective actions
  • Developed new reports to standardize processes and identify trends to improve efficiencies
  • Managed inventory replenishment for over 50,000 unique SKUs in more than 1,300 retail stores
  • Maintained a 98% in-stock average, while reducing overstock and inventory at retail by 3%
  • Developed issues management process with Field Sales Operations to correct replenishment problems
  • Created and delivered interactive retail inventory management training for Area Supervisors to prevent and eliminate common issues
  • Performed weekly analysis of inventory at below goal retail stores to identify and troubleshoot issues
  • Used expertise in Microsoft Access and MS Excel applications to trend weekly in-stocks across nine retail chains to improve stores with below goal inventory levels.

Education

Bachelor of Science in Business Administration - Marketing and Logistics

The Ohio State University

Skills

  • Competitive Analysis
  • Digital advertising
  • Campaign optimization
  • Client Communication
  • Creative Evaluation
  • Content Strategy
  • Social Media Strategy
  • Strategic Thinking
  • Client Relations
  • Analytical Thinking
  • Task Prioritization
  • Time Management
  • Storyboarding
  • Organizational Skills

Timeline

Creative Strategist

Code3
2022 - 2024

Senior Media Buyer, Paid Social

Code3
2021 - 2022

Assistant Office Manager/Social Media Manager

Ullman Electric
2018 - 2020

Product Development Analyst – Recycled Paper Greetings (RPG)

American Greetings
2017 - 2018

Product Development Analyst- Everyday/Seasonal Cards

American Greetings
2014 - 2017

Replenishment Analyst

American Greetings
2011 - 2014

Bachelor of Science in Business Administration - Marketing and Logistics

The Ohio State University

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Allie Ullman