Award-winning Medical Sales Executive experienced in building and developing elite sales organizations and leading organizational change. Achieved significant revenue growth through strategic product launches and client-focused sales initiatives that assess customer needs and communicate value. Focused on continuous improvement by leading cross-functional teams and enhancing communication and talent development across organizational strategies.
Overview
17
17
years of professional experience
Work History
Sales Director, South Area
Abbott Diabetes Care
Alameda, CA
01.2021 - Current
Completed Driving business growth course, Kellogg Northwestern, 2026
Lead team of 7 Regional Sales Managers and 80 Sales Representatives. Generate $350M in revenue of Abbott Freestyle Libre Continuous Glucose Monitors in Endocrinologist and PCP offices in the U.S. Lead through sales force expansion to include re-alignment, targeting, and sales force optimization. Align resources such as Salesforce.com, Tableau, and Integrity Selling for maximum sales force effectiveness. Launch multiple technologies aimed at providing CGM across patient care settings including Epic integrations. Build and execute new to market strategy in Primary Care. Coach and develop Sales Managers in all aspects of leadership. Collaborate with HR to prepare and roll out new Career Development Program for Sales Reps and Leaders. Make decisions with corporate partners around all aspects of sales force deployment.
Achieved top ranking for new business growth in 2025
Delivered over 26% annual growth
Recognized as top area in the U.S. for sales goal attainment in 2025
Established and led Leadership Advisory Council to drive strategic initiatives in 2025 and 2026
Led team for Marketing Strategic Planning to align marketing efforts with sales objectives in 2024 and 2026
Received nomination for Leadership Stretch Program in 2024
Appointed as lead for Reporting Steering Committee during 2021 and 2022
Led diabetes care sales strategy across field teams and key accounts.
Managed Salesforce CRM records, forecasts, and pipeline updates.
Coached regional sales managers on diabetes device positioning and account planning.
Analyzed market trends, competitor activity, and customer needs.
Built relationships with hospitals, clinics, and provider networks.
Built relationships with customers and industry professionals to establish long-term business growth.
Attended trade shows, conferences and industry events to promote the company's brand image.
Collaborated with other departments such as marketing, operations and finance in order to ensure successful outcomes from sales initiatives.
Vice President, Regional Sales, Southwest Area
KCI USA (now 3M MEDICAL SOLUTIONS DIVISION)
San Antonio, TX
01.2017 - 01.2021
Promoted to lead team of 12 Regional Sales Managers and 100+ Sales Representatives. Drove $250M in sales of acute and post-acute care surgical and Vacuum-Assisted Closure (VAC) wound care devices and therapies to hospitals, wound centers, surgery centers, home health agencies, and physicians offices in the Western, Southwestern, and Central US. Directed realignment of product lines, navigated operational issues, and managed workforce transformation to create high-performing, collaborative sales teams following corporate acquisition. Hired, trained, coached, and developed management team, provided feedback, and championed strengths and contributions across organization. Identified strategic opportunities, disseminated market insights, and recommended corporate direction. Collaborated with executive team to align operations strategy across departments, including marketing, finance, training, and professional affairs. Exceeded regional sales goals each year.
Ranked #1 in nation, outperforming 8 regions, and achieved over 100% of quota during pandemic by developing strategic sales strategies and providing people-centric team support.
Grew KCI book of business 8.5% YoY in 2019, exceeding company goal of 6%.
Attained top national willingness to recommend score by enhancing customer satisfaction initiatives.
Achieved highest willingness to recommend score in nation, reflecting strong customer satisfaction and loyalty.
Mentored and developed 2 District Managers, leading to their promotions and enhancement of tactical sales skills.
Awarded lead role in sales management mentor program in recognition of consistent ability to lead by example, developing sales acumen and leadership skills in team members.
Senior District Sales Manager, Northwest Region
KCI USA (now 3M MEDICAL SOLUTIONS DIVISION)
San Antonio, TX
01.2012 - 01.2017
Promoted from Sales Representative to leadership. Recruited, hired, developed, and managed team of 13 sales representatives to generate over $15M in sales of surgical medical devices and advanced wound care therapies. Built value propositions and sales strategies to shift healthcare professionals' mindset and successfully launch innovative patient care therapies, services, and methodologies. Generated accurate forecasts and negotiated and secured long-term contracts with large accounts and integrated delivery networks (IDNs). Established and implemented strategic plans, built strong client relationships, and demonstrated effective management skills, fostering a respectful culture of collaboration and engagement among team members and external partners to drive consistently optimal results.
Achieved 108% focus-product YoY sales growth and exceeded quota by 6% in 2016.
Exceeded quota by 1% in 2015.
Launched 10+ products through strategic marketing and development of launch design, monitoring, and improvement processes, enhancing market presence.
Selected to serve on National Sales Meeting Planning Committee in 2014 and 2015 in recognition of substantial market insight and well-honed relationship-building and leadership skills.
Account Executive
KCI USA (now 3M MEDICAL SOLUTIONS DIVISION)
San Antonio, TX
01.2010 - 01.2012
Presented business plans to wound clinic directors, driving adoption of wound product portfolio, including VAC therapy and GRAFTJACKET regenerative tissue matrix. Communicated benefits of acute and post-acute care products to orthopedic, general, vascular, plastic, and trauma surgeons, podiatrists, physicians, and clinical staff, becoming subject matter expert in product applications through substantial operating room experience.
Achieved 156% of sales quota for GRAFTJACKET in 2012, contributing to overall revenue growth.
Exceeded revenue plan by 19% in 2012 for skilled nursing facilities, enhancing market presence.
Trained team members on Salesforce.com functionalities to improve usage.
Education
Master of Business Administration - Business Administration
UNIVERSITY OF CALIFORNIA
Chico, CA
Bachelor of Science - Business Administration, Management Concentration
UNIVERSITY OF MONTANA
Missoula, MT
Skills
Strategic Sales and Business Development
Sales strategy
Sales strategy development
Sales leadership
Revenue Forecasting and Budget Management
Sales Talent Development
Sales pipeline management
Change management
Market analysis
Competitive analysis
Contract negotiation
Healthcare Technology
Change management
Team development
Leadership development
Strategic leadership
Cross functional collaboration
Team collaboration
Sales Talent Development
Executive communication
Relationship management
Channel development
KPI analysis
Communication and Presentation Skills
Sales leadership
Sales strategy development
Personal Information
Title: MEDICAL SALES VICE PRESIDENT BUSINESS DEVELOPMENT STRATEGIC PLANNING
EDUCATION, TRAINING & AWARDS
Six Sigma Lean Process Training, Executive Presence Training, Scotwork Negotiation, DVP Award, Career Development, 2021, 110% Club, 2012, 2014, Champions Club, 2014, SuperStar Award, 2014, Lead Product Champion, 2009, Career Development Champion, 2009
Affiliations
KCI USA National Leadership Advisory Board, Co-Chairperson, 2016; Member, 2015
3M/KCI National Compensation Committee Lead, 2018, 2019, 2020
Abbott Diabetes Care National Leadership Advisory Board, Founder and Leader, 2025
Timeline
Sales Director, South Area
Abbott Diabetes Care
01.2021 - Current
Vice President, Regional Sales, Southwest Area
KCI USA (now 3M MEDICAL SOLUTIONS DIVISION)
01.2017 - 01.2021
Senior District Sales Manager, Northwest Region
KCI USA (now 3M MEDICAL SOLUTIONS DIVISION)
01.2012 - 01.2017
Account Executive
KCI USA (now 3M MEDICAL SOLUTIONS DIVISION)
01.2010 - 01.2012
Master of Business Administration - Business Administration
UNIVERSITY OF CALIFORNIA
Bachelor of Science - Business Administration, Management Concentration