Allison Baird
San Francisco,CA
Summary
Dynamic Influencer Marketing Manager with a proven track record at Mochi Health, adept in leading Influencer program and managing cross-functional projects to drive brand growth. Excelled in content creation and social media strategy, enhancing community engagement and maximizing ROI through innovative marketing solutions. Skilled in verbal communication and social media management, successfully negotiated partnerships, boosting revenue and brand presence.
Overview
6
6
years of professional experience
Work History
Influencer Marketing Manager
Mochi Health
03.2024 - Current
- Managed 70 influencers through GRIN platform
- Successfully negotiated contracts and partnerships with influencers, ensuring meticulous adherence to deliverables and brand guidelines.
- Developed and managed influencer marketing budget, implementing cost-effective strategies to maximize impact.
- Managed daily communication with influencers and their management teams through email, direct messages, and text, ensuring seamless collaboration and timely execution of deliverables.
- Managed contract workers on influencer team to ensure successful outreach strategies.
- Created engaging short-form video content for Instagram, TikTok and Facebook
Social Media Management Consultant
Self-Employed
01.2023 - 03.2024
- Managed client relationships through regular check-ins and updates on project progress.
- Developed innovative social strategies for clients, resulting in increased revenue and business growth.
- Worked as content creator & created Instagram Reels & TikToks for clients, increasing social media engagement.
- Previous projects include: NYT Best Seller PlantYou, Worth the Journey, Reboot Spa SF, Bamboo is Better, GeoSure
Marketing Project Manager
Altisource
03.2022 - 09.2022
- Managed cross-functional teams to ensure seamless collaboration and efficient project execution.
- Created and maintained marketing team calendar.
- Negotiated favorable contracts with vendors, reducing marketing expenses without sacrificing quality or impact.
Marketing Coordinator
IMOTO Photo
07.2018 - 03.2022
- Composed daily posts for social media and helped build presence on Facebook, and Instagram.
- Developed visually engaging marketing materials through Adobe Illustrator and InDesign to support product launches and promotions.
- Created & maintained monthly newsletters through HubSpot to our 6 markets in the US.
- Plan and execute monthly marketing campaigns with Marketing Director
- Tracked and reported on marketing campaign analytics.
- Created engaging brochures and flyers to use for promotional materials and distribution.
- Supported sales team efforts by creating persuasive sales collateral that clearly communicated product benefits.
Education
Bachelor of Arts - Communication
Loyola University New Orleans
New Orleans, LA 05.2018
Skills
- Team Leadership
- Time Management
- Verbal and written communication
- Complex Problem-Solving
- Social Media Management
- Photo and Video Editing
- Content Creation
- Social Media Strategy
- Community Engagement
- Social Media Copywriting
Hobbies
Outside of working in Influencer & Social Media Marketing, I love to go to pilates, cook plant based meals, hike and read fiction books.
Timeline
Influencer Marketing Manager
Mochi Health
03.2024 - Current
Social Media Management Consultant
Self-Employed
01.2023 - 03.2024
Marketing Project Manager
Altisource
03.2022 - 09.2022
Marketing Coordinator
IMOTO Photo
07.2018 - 03.2022
Bachelor of Arts - Communication
Loyola University New Orleans
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