Founder & Chief Brand Officer — Driven Women Collective
Washington, DC | Mar 2022–Present
- Crafted community-facing policy and messaging around equity in music and content platforms for female-identifying creatives.
- Led digital campaigns advocating for fair treatment and visibility of underrepresented artists.
- Collaborated with music industry professionals and public platforms to increase awareness of inclusive policy practices.
Founder, Artist and Creative Director — Allison Balanc Productions, LLC
Washington, DC | Mar 2011–Present
- Advised artists on digital presence and metadata management aligned with platform policy.
- Produced policy-informed brand content focusing on streaming rights, audience ownership, and intellectual property education.
Digital Media & Marketing Manager — TradesFutures
Washington, DC | Mar 2024–Present
- Led communications strategy aligned with national infrastructure and trade union policy affecting apprenticeship readiness programs.
- Conducted stakeholder engagement and internal briefings to align messaging with evolving public policy goals.
- Produced storytelling initiatives that translated federal policy into relatable, mission-driven narratives.
Social Media & Content Strategy Lead (Contract) — Helmets to Hardhats
Washington, DC | Mar 2024–Present
- Developed messaging aligned with military transition policy and veteran employment protections in the skilled trades.
- Partnered with policy stakeholders to ensure public-facing content supported H2H’s mission of veteran career equity.
- Standardized communication around government programs and benefits for transitioning service members.
Digital Marketing Manager — NewGen Worldwide
Washington, DC | Feb 2023–Feb 2024
- Managed external communications for an EB-5 immigration investment firm, ensuring compliance with U.S. immigration policy.
- Translated complex policy structures into investor-friendly content across platforms.
- Delivered trend analysis and performance reports to stakeholders to support transparency and legal compliance.
Social Media & Events Coordinator — The Liaison Capitol Hill Hotel
Washington, DC | Dec 2017–Feb 2020
- Planned and coordinated events for political leaders including U.S. Senators and high-profile advocacy groups.
- Managed all public-facing social media content related to hotel partnerships, political engagements, and events.
- Collaborated with internal departments to ensure policy-sensitive language and brand safety across channels.