Summary
Overview
Education
Skills
Experience
Certification
Awards
Groups
Timeline
Generic
Allison Balanc

Allison Balanc

Washington,DC

Summary

Analytical and creative marketing professional with extensive experience in music industry content, storytelling, policy communications, and multi-stakeholder coordination. Passionate about artist advocacy, clear policy messaging, and supporting equitable music economics. Proven ability to connect platform policy to user behavior and creator empowerment across digital and real-world campaigns. (Looking to relocate to New York.)

Overview

1
1
Certification

Education

Bachelor of Arts - Music Business- Current GPA 4.0

Berklee College of Music
Boston, MA- Online Campus
03.2024

High School Diploma -

Springbrook High School
05.2004

Skills

  • Microsoft Office Suite
  • Sales Experience
  • Data Entry
  • Data Management
  • Database Administration
  • Marketing
  • Graphic Design
  • Adobe Creative Suite
  • Sales Support
  • Sales Management
  • Customer Service
  • Customer Relationship Management
  • Event Planning
  • Events Management
  • Contracts
  • Social Media Management
  • Writing Skills
  • Business Development
  • Creative writing
  • Project Management
  • Salesforce
  • Search Engine Optimization (SEO)
  • Program Management
  • Business Analysis
  • Teaching
  • Content Development
  • Digital Marketing
  • Web Design
  • Video Production
  • Records management
  • Public and Private Education Knowledge
  • Brand Building and Awareness
  • Competitive and Consumer Market Analysis
  • Data Analysis
  • Program Design
  • Account Management
  • Digital Research Tools
  • Critical Thinking
  • Insight Evaluation
  • Data Synthesis
  • Progress Tracking
  • Consumer Demographics
  • Data Modeling
  • Document Library Maintenance
  • Accounts Payable and Receivable
  • Entrepreneurial and Innovative
  • Business Planning
  • Contract Negotiation
  • Organizational Development
  • Team Leadership
  • Strategic Vision
  • Promotions and Advertising
  • Detail-Oriented
  • Verbal and Written Communication
  • Editing and Proofreading
  • Problem-Solving
  • Creative Strategies
  • G-Suite
  • Microsoft SharePoint
  • Google Analytics
  • Strategic Marketing
  • Market Trends Analysis

Experience

Founder & Chief Brand Officer — Driven Women Collective

Washington, DC | Mar 2022–Present

  • Crafted community-facing policy and messaging around equity in music and content platforms for female-identifying creatives.
  • Led digital campaigns advocating for fair treatment and visibility of underrepresented artists.
  • Collaborated with music industry professionals and public platforms to increase awareness of inclusive policy practices.
Founder, Artist and Creative Director — Allison Balanc Productions, LLC

Washington, DC | Mar 2011–Present

  • Advised artists on digital presence and metadata management aligned with platform policy.
  • Produced policy-informed brand content focusing on streaming rights, audience ownership, and intellectual property education.
Digital Media & Marketing Manager — TradesFutures

Washington, DC | Mar 2024–Present

  • Led communications strategy aligned with national infrastructure and trade union policy affecting apprenticeship readiness programs.
  • Conducted stakeholder engagement and internal briefings to align messaging with evolving public policy goals.
  • Produced storytelling initiatives that translated federal policy into relatable, mission-driven narratives.
Social Media & Content Strategy Lead (Contract) — Helmets to Hardhats

Washington, DC | Mar 2024–Present

  • Developed messaging aligned with military transition policy and veteran employment protections in the skilled trades.
  • Partnered with policy stakeholders to ensure public-facing content supported H2H’s mission of veteran career equity.
  • Standardized communication around government programs and benefits for transitioning service members.
Digital Marketing Manager — NewGen Worldwide

Washington, DC | Feb 2023–Feb 2024

  • Managed external communications for an EB-5 immigration investment firm, ensuring compliance with U.S. immigration policy.
  • Translated complex policy structures into investor-friendly content across platforms.
  • Delivered trend analysis and performance reports to stakeholders to support transparency and legal compliance.
Social Media & Events Coordinator — The Liaison Capitol Hill Hotel

Washington, DC | Dec 2017–Feb 2020

  • Planned and coordinated events for political leaders including U.S. Senators and high-profile advocacy groups.
  • Managed all public-facing social media content related to hotel partnerships, political engagements, and events.
  • Collaborated with internal departments to ensure policy-sensitive language and brand safety across channels.

Certification

  • Vocal Teaching Training Certificate: 40 hours, New York Vocal Coaching Academy - 2020

Awards

  • Eight time Washington Area Music Award Nominee: Nominated for Best R&B song x 4, Best R&B Artist x 2, Best Soul Artist, & Educator of the Year Award.
  • Honored on all of Berklee College Of Music's (Berklee Online via LinkedIn, Facebook, Instagram and Twitter) online platforms for Women's History Month 2023.

Groups

  • GRAMMYs/Recording Academy Member: 04/2021 - Current

Timeline

Bachelor of Arts - Music Business- Current GPA 4.0

Berklee College of Music

High School Diploma -

Springbrook High School
Allison Balanc