Allison Balder
Summary
Highly organized and motivated Account Executive with demonstrated track record of building relationships with clients, developing successful sales campaigns, and managing teams. Skilled in financial analysis, customer service and problem-solving. Experienced in coordinating activities with various departments to achieve strategic objectives.
Overview
9
9
years of professional experience
Work History
Account Executive
PR Newswire - Cision
06.2021 - Current
- Coordinates with B2B and B2C companies to help match PR needs and goals.
- Completed 2021, 2022, and 2023 at 120% to goal.
- Negotiates sales deals between customers and agency, resulting in mutually beneficial agreements and cultivated relationships.
- Meets and exceeds service level goals by identifying and achieving standards and expectations.
- Builds and strengthens relationships with new and existing accounts to drive revenue growth
- Delivers targeted multi-platform integrated sales presentations, facilitating customer base expansion and revenue generation.
- Stays up-to-date on changing industry product standards and trends related to accounts.
- Drives new business development through qualifying leads, building relationships, and executing strategic sales.
- Identifies client business needs by gaining an understanding of goals, objectives, and processes.
- Reviews 350 accounts quarterly to monitor and track customer satisfaction and complaints with a total spend of $1.6 million a year.
Corporate Communications Manager
Sandoval Economic Alliance
11.2020 - 05.2021
- Created content for platforms using Adobe CC and Canva.
- Scheduled posts/ads using Hootsuite.
- Created online surveys for partners and Sandoval County businesses.
- Assisted market research team with various marketing projects that would engage new leads and potential partners.
- Created informative and entertaining posts for partner's Twitter, Facebook and Instagram pages.
- Created engaging content to catch attention of potential partners.
- Analyzed trends in social media posts and followers to maximize views.
- Worked with assigned team on projects to meet deliverables.
- Proofread and edited materials prepared by all staff to check and correct spelling, grammar and style.
- Wrote press releases for routine use and crisis management.
Assistant Golf Professional
Sandia Golf Club
05.2015 - 05.2021
- Managed a staff of 26 individuals
- Educated customers on products and equipment, which provided the information needed to make appropriate purchases.
- Ran golf course social media pages on Facebook, Instagram, and Twitter.
- Hired, managed, developed, and trained staff, established and monitored goals, conducted performance reviews, and administered salaries for staff.
- Planned and hosted tournaments for groups ranging from 14 to 160 individuals.
- Assisted manager with making purchases for club pro shop.
- Oversaw training of services staff and other day-to-day activities on the driving range.
Education
Master of Arts - Mass Media Communication
University of New Mexico
Albuquerque, NM05.2021
Bachelor of Arts - Strategic Communication
University of New Mexico
Albuquerque, NM05.2019
Skills
- Strategic Selling
- Business Development and Planning
- Forecast Preparation
- Budget Development
- Sales Expertise
- Customer Presentations
- Project Management
- Client Campaigns
Timeline
Account Executive
PR Newswire - Cision
06.2021 - Current
Corporate Communications Manager
Sandoval Economic Alliance
11.2020 - 05.2021
Assistant Golf Professional
Sandia Golf Club
05.2015 - 05.2021
Master of Arts - Mass Media Communication
University of New Mexico
Bachelor of Arts - Strategic Communication
University of New Mexico
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