Allison Baranov
Media,PA
Summary
Detail-oriented Account Manager with 5+ years of experience in digital marketing and advertising within the pharmaceutical industry. Skilled in cross-functional team collaboration, client relationship management, and delivering successful campaigns. Strong communicator with proven critical thinking skills and a track record of developing innovative, client-focused solutions.
Overview
6
6
years of professional experience
Work History
Senior Client Services Manager
Impiricus
03.2025 - Current
- Act as primary contact for key pharmaceutical and agency partners, managing client communications and relationships
- Develop customized SMS solutions to meet unique client objectives while maintaining compliance standards
- Responsible for MLR submission process across 10+ different manufacturers
Client Solutions Manager
Skipta
01.2022 - 03.2025
- Responsible for campaign management and execution of 19+ key accounts, totaling over $10M in annual revenue
- Serve as primary point of contact for large pharmaceutical clients and agencies
- Lead technical execution, editorial, Medical/Regulatory/Legal (MLR) review, and product design/maintenance
- Support a $20M revenue cycle by analyzing and presenting campaign performance, serving as a subject matter expert to generate client recommendations & secure renewals
- Train new team members and onboard third-party agency personnel
- Represent Skipta at client and industry events
- Plan and manage culture initiatives and team building events
Associate Client Solutions Manager
Skipta
05.2021 - 12.2021
- Managed campaigns from kick-off presentation to program completion
- Created and maintained program schedules with key deliverables
- Developed and submitted assets for MLR in Veeva Vault PromoMats
- Collaborated with Operations, Technology, and Delivery teams to ensure campaign success
Program Coordinator
Skipta
06.2020 - 05.2021
- Gathered marketing campaign content and published advertising materials via online physician portals
- Produced weekly Excel reports to calculate and monitor customer engagement metrics
- Prepared presentation materials for client kick-off meetings and account status calls
Summer Intern – Group Leader
Disco Dust
06.2019 - 08.2019
- Conducted competitive pricing/royalty analysis to determine optimal price points for various products
- Designed advertising campaigns and managed social media accounts to increase product awareness
Education
Bachelor of Science - Marketing, Business Law
Penn State University
State CollegeSkills
- Digital Marketing
- Project Management
- Customer Satisfaction
- Microsoft Word, Excel, PowerPoint, and Adobe Cloud, Lasso, Assembla, Airtable, Snagit, Jira
- Veeva PromoMats Certified
- Understanding of AI, SEO, CRM, Social Media, and Paid Media Advertising
- Conference and Event Planning
- Data and Analytics
- Above and Beyond Award
Timeline
Senior Client Services Manager
Impiricus
03.2025 - Current
Client Solutions Manager
Skipta
01.2022 - 03.2025
Associate Client Solutions Manager
Skipta
05.2021 - 12.2021
Program Coordinator
Skipta
06.2020 - 05.2021
Summer Intern – Group Leader
Disco Dust
06.2019 - 08.2019
Bachelor of Science - Marketing, Business Law
Penn State University
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