Allison B. Carvalho
Swansea,MA
Summary
Experienced marketing professional with 7 years of expertise in social media, event planning, and customer service. Passionate about community involvement and driving change through effective communication and strategic marketing initiatives. Embracing a holistic lifestyle, I have a laid-back and personable approach. I am a self-proclaimed yogi and an avid lover of books, music, and animals. When not working, I enjoy quality time with my daughter, savoring a good cup of coffee, and listening to the soulful tunes of a Black Keys album.
Overview
7
7
years of professional experience
Work History
Donations Coordinator
Habitat for Humanity of Greater Plymouth ReStore
09.2024 - Current
- Supported local families in crisis by advocating for needed donations.
- Improved inventory management processes for donated items, implementing efficient sorting systems that reduced storage space requirements.
- Enhanced donor satisfaction by efficiently coordinating donation pick-ups and drop-offs.
- Spearheaded volunteer recruitment efforts for donation events, utilizing social media channels and targeted messaging to engage potential volunteers successfully.
- Streamlined the donation process for a better donor experience, implementing user-friendly online forms and communication platforms.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Boosted engagement rates with the creation of compelling and visually appealing content.
Marketing Manager
MEGA NA
01.2023 - 05.2024
- Implemented communication strategies for the North American office, boosting brand visibility and engagement through social media, email campaigns, events, and content creation.
- Directed end-to-end planning of a dynamic events calendar, consistently aligning our brand values in our presence.
- Marketing strategy and execution for the North American office.
- Led social media efforts, managing platforms, identifying new trends and influencers, and analyzing metrics to optimize engagement.
- Designed and executed email marketing campaigns, overseeing list segmentation, content development, and performance analysis.
- Tracked and managed marketing budget for North American office.
- Collaborated with different organizational teams to understand activities, impacts, and needs, ensuring communication strategies align with organizational goals.
- Collaborated with multi-cultural teams on various projects, from events, collateral, and press releases.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
Marketing & Sales Coordinator
MEGA NA
08.2019 - 01.2023
- Collaborated closely with sales to increase engagement by 50% and increasing sales on ABM accounts.
- Created dashboards and reports in Salesforce to monitor activity.
- Researched industry related trends to make content more appealing.
- Created content and resources (white papers, blog articles, webinars, etc.) needed to impact sales efforts.
- Established a brand presence for North American office.
- Monitored social media trends and topics to create engaging and relevant content.
- Enhanced synergy between Marketing and Sales through strategic collaborations, streamlining communication flows and execution processes to boost prospecting activities and follow-up.
- Collaborated with marketing team to develop targeted promotional materials and campaigns.
- Managed database to track user engagement and refined campaign strategies based on analysis.
- Produced detailed quarterly, monthly, and weekly reports providing critical insights to inform strategic business decisions and foster data-driven growth strategies.
- Worked closely with the sales team to prioritize tasks, set goals, and allocate resources efficiently; resulting in increased productivity and revenue.
Marketing Assistant
BayCoast Bank
05.2018 - 08.2019
- Assisted in planning and executing 10+ events monthly.
- Researched, composed, and published quarterly employee newsletter to inform employees of industry products & trends.
- Worked with multiple divisions and ranks within the organization to meet corporate and divisional goals.
- Assisted every member of the marketing team, spanning PR, graphic design, and web development.
- Tracked and recorded meetings for CMO.
- Tracked and recorded budget for marketing department.
- Proofread marketing collateral ahead of printing to eliminate errors.
- Coordinated trade show presence, ensuring effective representation at industry events to generate leads and increase brand visibility.
Education
Bachelor of Science Degree - Marketing
University of Massachusetts Dartmouth
North Dartmouth, MA12.2018
Associate Degree - General Studies
Bristol Community College
Fall River, MA01.2014
Skills
- Project Management
- MS Office
- Canva
- Event planning and Execution
- Database/CRM Management (Salesforce)
- Email Marketing
- Social Media Content and Strategy
- Brand Strategy and Communication
- Donor relations
- Nonprofit experience
- Marketing campaigns
- Teamwork and collaboration
- Customer service
- Problem-solving
- Time management
- Multitasking
Timeline
Donations Coordinator
Habitat for Humanity of Greater Plymouth ReStore
09.2024 - Current
Marketing Manager
MEGA NA
01.2023 - 05.2024
Marketing & Sales Coordinator
MEGA NA
08.2019 - 01.2023
Marketing Assistant
BayCoast Bank
05.2018 - 08.2019
Bachelor of Science Degree - Marketing
University of Massachusetts Dartmouth
Associate Degree - General Studies
Bristol Community College
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