Allison Brush
South Salem,NY
Summary
Dynamic Sales Director with a proven track record of exceeding sales targets and driving revenue growth. Selling integrated sponsorship packages including live events, print and digital advertising, social storytelling and more. Vast experience in sales, forging strategic partnerships driving the number of sponsors and exceeding revenue growth.
In addition to my sales acumen, I bring a passion for building businesses with a creative and entrepreneurial approach. My leadership experience spans managing teams, driving new business development, and fostering a collaborative environment that empowers others to excel. I am adept at consultative selling, understanding client needs, and crafting customized solutions that drive client success and satisfaction.
Expertise in meeting KPIs and building strong relationships across various industries.
Overview
20
20
years of professional experience
Work History
Director of Sponsorship Sales
Front Office Sports
New York, NY
09.2023 - 03.2024
- Drove revenue and brand awareness through strategic business development
- Managed and sold sponsorship activations, custom content, and curated events
- Collaborated with internal departments to exceed client expectations
- Key clients: RBC, City National Bank, Ticketmaster, WWE, Seatgeek, DraftKings, and more.
Head of East Coast Sponsorship Event Sales
Penske Media Corporation/Sportico
New York, NY
09.2020 - 08.2023
- Launched ten new B2B events, maintaining high customer satisfaction
- Exceeded $1.8M revenue goal, achieving 100% revenue target for three consecutive years
- Key events: Super Bowl, SXSW, Invest in Sports, WX3 Women in Sports, U.S
- Open Golf & Tennis.
Sr. Sales Director of Event Sponsorship Sales
Sports Business Journal
New York, NY
10.2010 - 08.2020
- Built long lasting industry relationships with key players and decision makers
- I consistently exceeded goals, achieving over 120% revenue growth each year for that decade
- Identified and created new products, collaborated with all members of team to meet and exceed goals
- Researched industry trends in news, social media and at competitive events to identify new customers
- Directed a team in crafting forecasts and sales strategies that drove multimillion-dollar sales
- Launched and led weekly cross-functional strategic sales brainstorming sessions, propelling sales initiatives and retaining 90% of sponsors and advertisers for SBJ events, each generating over $4 million in revenue.
Group Sales Director
Reed Exhibitions
Norwalk, CT
01.2004 - 12.2009
- Exceeded goal of $12 million in sales, growing revenue over 112% on a portfolio of 10-15 events, pre-show, onsite and post-show sponsorships, and e-revenue initiatives
- Led team in developing forecasts and sales strategies that generated millions in sales
- Initiated and spearheaded cross functional weekly strategic brainstorming sales meetings that drove sales initiatives, maintained 85% sponsorship and advertisers on major shows generating revenue of over $1 million per event
- Partnered with operations to negotiate reduced rates on production on sponsorships; retained a large majority of customers and provided value added solutions for advertisers.
Education
Bachelor of Fine Arts - Graphic Design
Pratt Institute
Brooklyn, NYSkills
- Sales
- Revenue growth
- Strategic partnerships
- Business development
- Consultative selling
- Customized solutions
- Relationship building
- Event sponsorship sales
- Advertising sales
- Integrated packages
- Innovative solutions
- Customer satisfaction
- Multi-platform solutions
- Sales strategies
- Team leadership
- Cross-functional collaboration
- Salesforce
- Microsoft Suite
- Google Suite
- Social media marketing
Awards
- Sports Business Journal’s American Eagle Award
- Reed Exhibitions Team of the Year
- Reed Exhibitions Sales Manager of the Year
Timeline
Director of Sponsorship Sales
Front Office Sports
09.2023 - 03.2024
Head of East Coast Sponsorship Event Sales
Penske Media Corporation/Sportico
09.2020 - 08.2023
Sr. Sales Director of Event Sponsorship Sales
Sports Business Journal
10.2010 - 08.2020
Group Sales Director
Reed Exhibitions
01.2004 - 12.2009
Bachelor of Fine Arts - Graphic Design
Pratt Institute