Allison Buzzanga
Philadelphia,PA
Summary
I am a Marketing and Communications leader within the B2B tech space, responsible for driving integrated marketing initiatives that move the needle. Proven track record for scaling start-ups with dynamic campaigns that drive customer acquisition and retention, educating the marketplace and internal teams – plus amplifying overall brand awareness.
The work I’m most proud of includes laying the groundwork and implementation of the marketing function post pivot and rebrand for Upwave — as well as growing a revenue and lead generating global event program at Factual. I thrive in fast-paced, autonomous roles that give me the ability to work cross-functionally across leadership and peer teams to strategize new initiatives as well as independently contribute at a high quality level.
Overview
5
5
years of professional experience
Work History
Marketing Manager
Upwave
09.2020 - 07.2022
- Set, managed, and executed overall marketing strategy to drive brand awareness post-rebrand; including organic/paid advertising, corporate comms, personalized email drips, website development, and content creation
- Sat at the intersection of Marketing, Sales, Customer Success, Product; leveling up the marketing organization by integrating it strategically with the rest of the business
- Increased MQL volume through email marketing and Linkedin paid ads by tailoring messaging to key personas and verticals
- Drove increased platform usage and educated current customers by developing
- Customer Success Playbook and email drip campaign
- Managed virtual and in-person event strategy end-to-end, bringing in additional leads for top-of-funnel pipeline and nurturing existing business
- Collaborated and oversaw relationships with multiple vendors from: creative agencies, website developers, designers and content writers
Marketing Manager
Factual
09.2019 - 04.2020
- Single-handedly ran entire end-to-end global event program
- Built out and oversaw full annual budget
- Innovated new process to link SDR outreach with upcoming events to maximize meeting opportunities and increase ROI on sponsorships
- Hosted 2nd annual Partner Advisory Council with higher attendance and influenced 152K in revenue
- Increased revenue influenced by 900k for our 2nd annual direct mail campaign
Marketing Associate
Factual
01.2017 - 08.2019
- Strategized and built out holistic marketing plan for events
- Fully owned execution of logistics of sponsorships and hosted events
- Led planning, invites, reminders, day-of execution and post event follow up
- Oversaw and managed design elements on all hosted events
- Tracked success of our events through campaigns in Salesforce
- Utilized Marketo to streamline invite process by automating sends, creating waitlists which resulted in a 2x increase attendance at hosted events and 4x increase in RSVPs
- Successfully hosted and built out content-based events working with stakeholders to brainstorm topics and create overall narrative
- Launched first Partner Advisory Council in Q2 with 3 day offsite and follow up dinner meetings Q4
- Project managed first large-scale direct mail marketing campaign that saw 250% ROI
- Launched internal Sales Kick Off for revenue org
- Researched and negotiated with vendors and venues
- Ran our external facing social channels
Education
MA - Cultural and Creative Industries
King’s College London
BA - Communication Studies
Temple University
Skills
- brand marketing
- corporate communications
- partner marketing
- demand generation
- social media
- content marketing
- event strategy and execution
- cross-channel campaigns
- employer branding
- internal communications
- Hubspot
- Wordpress
- Outreach
- Marketo
Timeline
Marketing Manager
Upwave
09.2020 - 07.2022
Marketing Manager
Factual
09.2019 - 04.2020
Marketing Associate
Factual
01.2017 - 08.2019
MA - Cultural and Creative Industries
King’s College London
BA - Communication Studies
Temple University