Allison Daniel
Los Angeles,CA
Summary
I am a recent graduate from USC's Music Industry Program, specializing in entertainment marketing and branding. My career goal is to create engaging and impactful marketing campaigns that connect diverse audiences to the media they love. I am passionate about staying ahead of industry trends, understanding consumer behavior, and utilizing innovative marketing techniques to drive growth and build lasting connections within the entertainment industry.
Overview
11
11
years of professional experience
Work History
Production Assistant
Freelance
03.2017 - Current
- Coordinating transportation, equipment, and other logistics to ensure smooth production workflows.
- Assisting in creating and maintaining production schedules, ensuring all team members are informed and on track.
- Providing hands-on assistance during shoots, including setting up equipment, managing props, and supporting crew needs.
- Serving as a liaison between various departments, facilitating clear and effective communication to keep production running smoothly.
- Assisting with documentation, including call sheets, release forms, and NDAs.
Marketing Intern
Sound Factory Records
01.2024 - 05.2024
- Crafted impactful social media campaigns for Sound Factory artists and label, driving engagement and amplifying their online presence
- Orchestrated comprehensive marketing strategies for Sound Factory's artists, producers, and songwriters to optimize their visibility and social reach
- Strategically pitched playlists and conducted in-depth analytics for Sound Factory artists, maximizing their exposure and resonance in the industry.
Emerging Talent Associate - Global Marketing
Warner Music Group
08.2023 - 12.2023
- Collaborated with the global marketing team to develop innovative campaigns that introduced timeless music to fresh audiences
- Played a pivotal role in overseeing various facets of campaign execution, including physical releases, activations, brand partnerships, and meticulous management of timelines and budgets
- Drove organizational enhancements throughout Rhino Records, optimizing workflow processes and productivity.
Marketing Intern
Iman's Music Studio
06.2023 - 09.2023
- Conducted market research to identify target audiences and optimize marketing efforts.
- Spearheaded summer marketing campaign which increased social media following by 75% and total studio revenue by 400%.
- Managed studio reception, schedule, and bookings.
Operations Assistant
The Silverlake Conservatory of Music
05.2022 - 08.2022
- Oversaw operation of the summer internship program and intern scheduling.
- Assisted operations manager with planning of events and special projects.
- Provided administrative support with accurate document preparation and data entry.
Social Media Marketing Intern
The Second City Hollywood
06.2019 - 03.2020
- Conducted daily updates to social media profiles to boost company online presence.
- Designed and presented social media campaign ideas.
- Curated high-quality visual assets for use in both organic and paid social media campaigns.
Page Program
Warner Bros. Studio
09.2018 - 05.2019
- Led 2 hour tours highlighting the history of the studio, current productions on the lot, and how different styles of TV and films are created
- Provided production assistance for talk shows such as Conan, Ellen, and The Reel
- Performed administrative tasks for the tour department including ticket sales, online troubleshooting, and film archive research.
Assistant Theater Manager
Prohibition Supperclub & Bar
01.2015 - 10.2015
- Oversaw box office operations, managing ticket sales processes and ensuring accurate financial reporting.
- Established performance metrics to measure success in achieving theater objectives while monitoring progress toward goals regularly.
- Enhanced patron experience through excellent customer service and timely resolution of issues or concerns.
- In charge of social media coverage for shows.
Events & Beverages
The Wild Detectives
01.2015 - 10.2015
- Cafe and bookstore specializing in Spanish style coffees, cocktails, music, and literature.
- Assisted in the production and execution of weekly events: poetry readings, Shakespeare Festival, jazz nights, wine tastings, etc.
- Captured videos and pictures of events for social media coverage.
- Barista and bartender during peak hours and events.
Senior Sever & Trainer
Ascension Coffee Company
10.2013 - 10.2015
- Senior server and trainer at nationally recognized roaster and coffee bar.
- Trained new hires on proper coffee preparation, customer service technique, and company values.
- Assisted in the planning of bi-weekly events: wine and cigar tastings, musical performances, readings, etc.
Education
BS - Music Industry
University of Southern California
Los Angeles, CA05.2024
AA - Commercial Music
Los Angeles Valley College
Los Angeles, CA05.2021
Skills
- Administrative Support
- Brand Development
- CANVA
- Creative Advertising
- Digital Marketing
- Event Planning
- Google Suite
- Google Workspace
- Microsoft Office
- Organizational Skills
- Production Assistance
- Salesforce
- Schedule Management
- Social Media (Instagram, Meta, TikTok)
- Travel Coordination
Additional Information
USC Thornton Board of Directors Mentorship Program
Marketing & PR Mentee 2023
GRAMMY U Mentorship Program
Marketing & PR Mentee 2023
Timeline
Marketing Intern
Sound Factory Records
01.2024 - 05.2024
Emerging Talent Associate - Global Marketing
Warner Music Group
08.2023 - 12.2023
Marketing Intern
Iman's Music Studio
06.2023 - 09.2023
Operations Assistant
The Silverlake Conservatory of Music
05.2022 - 08.2022
Social Media Marketing Intern
The Second City Hollywood
06.2019 - 03.2020
Page Program
Warner Bros. Studio
09.2018 - 05.2019
Production Assistant
Freelance
03.2017 - Current
Assistant Theater Manager
Prohibition Supperclub & Bar
01.2015 - 10.2015
Events & Beverages
The Wild Detectives
01.2015 - 10.2015
Senior Sever & Trainer
Ascension Coffee Company
10.2013 - 10.2015
BS - Music Industry
University of Southern California
AA - Commercial Music
Los Angeles Valley College