Allison Douglas
Overview
14
14
years of professional experience
Work History
Senior Account Executive
imPRint Public Relations
Los Angeles, CA
03.2019 - Current
- Supervise day-to-day and long term activities of client accounts while adhering to the campaign's vision and overall strategy.
- Maintain a long and diverse client list with varying career accomplishments and goals that include film and television campaigns, Oscar and Emmy campaigns.
- Develop press materials, secure and merchandise client press placements for digital, print, social media, television, radio and podcasts, and oversee client schedules and travel itineraries.
- Establish a deep understanding of the client’s business to recommend and implement initiatives for their campaigns and develop media strategies that will further their goals.
- Implement expert and in-depth knowledge of key media targets and optimize strong industry and media relationships.
- Acquire new business by consistently developing and fostering relationships with key industry players.
- Mentor junior level staff by expanding their industry relationships through my network and including them on new client pursuits and opportunities.
Account Executive
Wolf-Kasteler Public Relations
Los Angeles, CA
08.2014 - 03.2019
- Maintained a long list of clients held as an assistant and became established as a point publicist on the teams.
- Oversaw and managed all Account Coordinators in the Los Angeles and New York offices. This included hiring of new staff, quarterly reviews with ACs, and fostering relationships and open communication with each team member to maintain staff and a healthy work environment.
- Strategized and implemented campaigns for film and television clients including award campaigns that resulted in award nominations and wins.
- Amplified relationships with with studios and networks on client's behalf.
- Continuously pursued and acquired new business.
Account Coordinator to Partner Annett Wolf
Wolf-Kasteler Public Relations
Los Angeles, California
01.2011 - 08.2014
- Point of contact for top studio publicity and marketing teams on behalf of clients and their various television and film campaigns performing
duties including: development of campaign strategy, press materials, securing and merchandising client
placements, overseeing schedules and travel itineraries, drafting company memorandums and coordinating client publicity schedules. - Prepared documents on the partner's behalf including potential client research, potential client meeting presentations,] and daily progress reports on varying accounts.
Public Relations Coordinator
Peak Sports USA
Los Angeles, California
05.2010 - 01.2011
- Established and introduced Peak Sports USA to the American market through a series of launch events and conferences with consumer, trade and player-targeted outreach.
- Managed player relations and ensured Peak’s NBA players had proper gear for games and maintained relationships with player’s managers to ensure a positive brand experience.
- Spearheaded media relations through press conferences.
Education
Bachelor of Arts - Journalism and Mass Communications
Arizona State University
Tempe, AZ2010
Timeline
Senior Account Executive
imPRint Public Relations
03.2019 - Current
Account Executive
Wolf-Kasteler Public Relations
08.2014 - 03.2019
Account Coordinator to Partner Annett Wolf
Wolf-Kasteler Public Relations
01.2011 - 08.2014
Public Relations Coordinator
Peak Sports USA
05.2010 - 01.2011
Bachelor of Arts - Journalism and Mass Communications
Arizona State University