Allison Dunn
Porter
Summary
A results-driven marketing professional with 5+ years of experience and a proven track record in crafting high-performance copy and managing successful advertising campaigns. Committed to driving client growth by delivering impactful marketing solutions. Seeking new opportunities in marketing to leverage expertise in copywriting, client consulting, and campaign management.
Overview
6
6
years of professional experience
Work History
Director of Marketing Automation & Strategy
JFJ Holdings
12.2024 - Current
- Manage and optimize CRM systems and marketing automation workflows to enhance operational efficiency and scalability.
- Develop and execute comprehensive marketing campaigns across company brands, ensuring alignment with company vision and objectives.
- Build and implement lead generation strategies to drive business growth and improve client engagement.
- Oversee integration of marketing technology tools to streamline processes and improve results.
- Create scalable marketing frameworks and CRM templates tailored for diverse industries.
- Provide strategic recommendations to foster innovation, engagement, and revenue growth.
- Actively participate in executive and strategic planning meetings, contributing to the transition into the Chief Marketing Officer (CMO) role.
- Uphold core company values and foster cross-departmental collaboration to align business objectives.
Marketing Success Strategist
Clients On Demand
07.2023 - 02.2024
- Developed high-performance direct response copy for Clients on Demand.
- Created compelling marketing materials for clients of Clients on Demand.
- Managed paid direct response advertising campaigns for Clients on Demand.
- Provided coaching and consultation to assigned clients on managing their direct response advertising campaigns.
- Prepared and submitted weekly, monthly, and quarterly reports.
Operations Manager
BYB Marketing
01.2022 - 07.2023
- Established positive and effective communication among unit staff and organization leadership, reducing miscommunications and missed deadlines.
- Devised processes to boost long-term business success and increase profit levels.
- Developed campaigns and specific marketing strategies for clients.
- Conducted weekly marketing consulting calls with 10 key accounts.
- Assisted with client's company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
VP of Marketing
Online Enterprises Agency
08.2020 - 01.2022
- Analyzed departments and streamlined processes.
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
- Assisted in development of overall marketing strategy and support implementation across all departments.
- Supported business development efforts and coordinates with Chief Marketing Officer on special campaigns.
- Developed and strengthened business partnerships at all levels.
- Managed multi-member marketing team comprised of graphic artists, CRM administrator, and marketing coordinators.
Marketing & Business Development Manager
Codemark Financial
06.2019 - 08.2020
- Increased brand awareness and enhanced business development by building and maintaining relationships with referral partners, leads and past clients.
- Developed campaigns and specific marketing strategies for past clients, leads, and referral partners.
- Created engaging and successful marketing, advertising and website copy.
- Identified appropriate marketing channels and target customers for campaigns.
- Maximized advertising efforts by developing content for CRM campaigns, Facebook ads and social media posts.
- Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Education
High School Diploma -
Sam Houston State University
Huntsville, TXHigh School Diploma -
Lone Star College
Kingwood, TXSkills
- Graphic Design
- Campaign Development
- Digital Marketing
- Copywriting
- Marketing Communications
- Marketing Strategy Development
- Brand-Building Knowledge
- Database Management Software
- Training & Development
- CRM management
Timeline
Director of Marketing Automation & Strategy
JFJ Holdings
12.2024 - Current
Marketing Success Strategist
Clients On Demand
07.2023 - 02.2024
Operations Manager
BYB Marketing
01.2022 - 07.2023
VP of Marketing
Online Enterprises Agency
08.2020 - 01.2022
Marketing & Business Development Manager
Codemark Financial
06.2019 - 08.2020
High School Diploma -
Sam Houston State University
High School Diploma -
Lone Star College
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