Allison E. Fish
Los Angeles
Summary
Marketing and commercialization professional with a passion for bringing ideas to life. Throughout my career, I've been drawn to roles where I can build-from launching new products and retail programs to developing integrated marketing strategies that connect brands with consumers. I enjoy translating strategy into execution, solving complex business challenges, and partnering across teams to create work that drives meaningful results for both the brand and the customer.
Overview
7
7
years of professional experience
Work History
Assoc. Trade Marketing Manager - Wine
THE WONDERFUL COMPANY
Los Angeles
10.2025 - Current
- Led cross-functional trade marketing initiatives with brand, sales, and eCommerce teams to implement POS, shopper marketing, and digital retail programs, enhancing brand visibility and driving sales growth.
- Developed trade marketing strategies for product launches and promotions.
- Collaborated with sales teams to enhance brand visibility in retail environments.
- Analyzed market trends to inform product positioning and pricing strategies.
360 Media Manager
L'OREAL USA
Los Angeles
02.2024 - 06.2025
- Managed media planning and execution for annual spending surpassing $30M, refining the channel mix to yield a ROAS of 15%+ and drive increased retailer conversions.
- Directed a unified 360 media strategy across paid social, programmatic, OOH, and key retailer platforms (Ulta, Sephora, Amazon, Target).
- Partnered cross-functionally with brand, sales, creative, influencer, agency, and retailer stakeholders to execute go-to-market strategies, securing prime media placements and driving brand awareness, conversion, and retail results.
- Established scalable systems for budget monitoring and KPI tracking, enhancing transparency and enabling optimization of media investments.
Digital Marketing Manager
L'OREAL USA
New York
04.2023 - 02.2024
- Spearheaded digital marketing strategy for Lancôme's Ulta business, acting as the key liaison to Ulta merchants and internal teams to advance eCommerce expansion, promotional planning, and retailer marketing efforts.
- Drove Lancôme to top mascara brand on Ulta.com and boosted growth in six categories through strategic promotions, optimized product pages, and targeted sampling initiatives.
- Surpassed annual sales targets by 110%, driving revenue growth in a competitive landscape.
- Oversaw multi-million dollar trade marketing and retail media budgets, executing full-funnel campaigns across Ulta.com, CRM, paid media, and major retailer events.
Sales Assistant Manager
L'OREAL USA
New York
01.2022 - 04.2023
- Managed $30M+ sales budget and directed field team of 80 individuals for in-store execution at Sephora, Ulta, and Macy's, overseeing events, vendor payments, and operational issue resolution.
- Analyzed spending and results across critical areas (Freelance, Markdowns, In-Store Merchandise) to improve ROI and ensure compliance with forecasts.
- Helped customers make informed product choices to enhance their shopping experience. with product selection and provided personalized recommendations.
- Controlled inventory levels to ensure product availability for customers. levels and restocked shelves to ensure product availability.
- Processed customer transactions using point-of-sale systems efficiently.
Account Coordinator
L'OREAL USA
New York
06.2021 - 01.2022
- Leveraged insights from weekly sales reports on internal and competitive trends to identify digital strategies for expanding brand reach and awareness.
- Identified digital expansion opportunities by monitoring internal and competitive sales trends, enhancing brand reach and awareness.
- Analyzed internal and competitive sales data through weekly reports to identify digital strategies that improved brand visibility and conversion rates.
Retail Marketing Coordinator
L'OREAL USA
New York
08.2019 - 06.2021
- Managed retail marketing activations, collaborating with internal departments and Ulta buyers to develop in-store displays, comprehensive campaigns, and retail events focused on visual merchandising, GWPs, influencer marketing, and print.
- Launched Essie GWP promotion, exceeding expectations with a 75% quicker sell-through rate than forecast, driving significant demand and enabling successful replication in subsequent Ulta program.
- Coordinated marketing campaigns across digital and print platforms.
- Managed social media accounts to enhance brand engagement.
- Developed content for promotional materials and presentations.
Education
Bachelor of Science - Advertising, Communications
University of Colorado Boulder
Boulder, CO01-2019
Skills
- Trade Marketing
- Retail Media
- Team building
- PDP Optimization
- Campaign Management
- Budget Management
- KPI development
- Data Analysis
- Analytics Interpretation
- MediaTech
- Salesforce/SHOP
- Kwikee
- Syndigo
- Nielsen
- Numerator
- Microsoft Office
- Google drive
- Asana
- Problem resolution
- Planning
- Leadership
- Team building
- Collaboration skills
- Communication skills
- Active listening
- Customer engagement
- Strategic thinking
- Attention to detail
- Problem solving
- Self-Directed
- Communication skills
- Problem resolution
- Customer engagement
- Collaboration skills
- Problem solving
Timeline
Assoc. Trade Marketing Manager - Wine
THE WONDERFUL COMPANY
10.2025 - Current
360 Media Manager
L'OREAL USA
02.2024 - 06.2025
Digital Marketing Manager
L'OREAL USA
04.2023 - 02.2024
Sales Assistant Manager
L'OREAL USA
01.2022 - 04.2023
Account Coordinator
L'OREAL USA
06.2021 - 01.2022
Retail Marketing Coordinator
L'OREAL USA
08.2019 - 06.2021
Bachelor of Science - Advertising, Communications
University of Colorado Boulder