Allison Gauss
San Diego,CA
Summary
A versatile manager of projects, content, and people, with expertise in user experience, sales enablement, and product marketing. Experienced in B2B SaaS, cloud technologies, and emerging categories.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Web Strategist
San Diego Gas & Electric
07.2023 - Current
- Managed major web-based marketing projects, identifying requirements and resources, defining tasks, setting timelines, and communicating with stakeholders
- Directed redesign of complex pricing plans page, improving content and UX design while maintaining compliance. Increased time on page by 20%
- Prioritized and managed homepage promotional content, including scheduling, sourcing assets, and assigning tasks
- Audited site for duplicate and outdated content, developing a system for tracking sunsetting approvals.
- Provided actionable insights based on data-driven analysis, enabling informed decision-making across all levels of the organization.
- Spearheaded the development of strategic plans, ensuring alignment between short-term tactics and long-term goals.
- Enhanced stakeholder communication, presenting complex information clearly and effectively.
Marketing and Content Strategy Consultant
Freelance
09.2018 - Current
- Produced long-form SEO content and sales landing pages for Codeless, achieving top 10 Google results.
- Wrote long-form articles targeting small businesses and nonprofits for The Motley Fool, providing actionable tips and industry-leading examples.
- Created comprehensive portfolio of content for Contentstack sales enablement demonstration site.
- Collaborated with senior leadership on keynote presentations, preparing copy and decks for in-person and virtual team-building.
- Led content production, content strategy, and content design for CareerlyLAB, culminating in website launch as well as continual improvement.
Senior Content Specialist
Contentstack
02.2020 - 10.2021
- Produced web content, communicating the value of an API-first headless CMS to enterprise B2B customers.
- Executed multi-channel campaigns with shifting priorities and deadlines, collaborating with product managers and partners.
- Served as UX writer for agile product team, redesigning the free trial experience and product tour, increasing engagement by 15%.
- Built storyboards, wrote scripts, and project managed the creation of animated product and customer videos.
- Stayed current on industry trends and competitor activity to inform content strategy decisions.
- Oversaw freelance writers' work to ensure adherence to established guidelines while maintaining a cohesive brand voice.
- Increased newsletter subscribers by producing consistent, valuable email communications that delivered actionable insights for readers.
Copywriter
Encore Capital
01.2018 - 09.2018
- Wrote microcopy and optimized primary payment portal, working cross-functionally with UX designers and web developers. Increased online payments by 10%.
- Presented and defended marketing assets to legal team in order to mitigate risk in a highly regulated industry.
- Wrote more than 50 unique messages for new email nurture campaign and managed translation to Spanish.
- Developed the enterprise's first content marketing strategy, with seasonal blogs, landing pages, and digital ads.
- Reviewed and edited final copy for accuracy and to correct grammar errors.
- Transformed complex information into easily digestible pieces tailored for specific audience segments using plain language principles.
Senior Content Writer
Classy
03.2017 - 10.2017
- Wrote and edited blogs, ebooks, and social media content, optimizing for search engine results, conversions, and engagement.
- Developed brand's unique voice and style to speak to nonprofit organizations ranging from startups to enterprises.
- Led content strategy and creation for the company's signature social impact conference, The Collaborative.
- Wrote and edited keynote remarks for senior leadership.
Associate Content Writer
Classy
10.2013 - 03.2017
- Drafted blogs and infographics on nonprofit fundraising, marketing, and management
- Analyzed data and applied SEO best practices to improve content performance.
Education
Bachelor of Arts - Literature & Creative Writing
University of California, San Diego
La Jolla, CASkills
- Cross-functional collaboration
- Product strategy
- User experience
- Account based marketing (ABM)
- Prioritization
- Campaign planning and execution
- Navigating ambiguity
- Jira and Confluence
- Creative Writing
- Editing skills
- SEO knowledge
- Project Management
Certification
- Certified Associate in Project Management (CAPM), Project Management Institute
- Google Project Management Certificate, Google & Coursera
- Codecademy | Introduction to UX and UI Design (Using Figma)
- Codecademy | Principles of Data Literacy
- Udemy | Technical Writing: A Quick Start to Software Documentation
Timeline
Web Strategist
San Diego Gas & Electric
07.2023 - Current
Senior Content Specialist
Contentstack
02.2020 - 10.2021
Marketing and Content Strategy Consultant
Freelance
09.2018 - Current
Copywriter
Encore Capital
01.2018 - 09.2018
Senior Content Writer
Classy
03.2017 - 10.2017
Associate Content Writer
Classy
10.2013 - 03.2017
Bachelor of Arts - Literature & Creative Writing
University of California, San Diego