Allison Hayden

Strategically support Maryland’s tax assessment and collection operations. Oversee complex documentation workflows including the processing of tax liens and accuracy in employer withholding reports. Collaborate with internal teams to resolve discrepancies, support enforcement actions, and maintain the integrity of taxpayer records.

• Analyze financial records to ensure compliance with state regulations.
• Review tax filings for accuracy and completeness, identifying discrepancies.
• Maintain up-to-date knowledge of tax laws and regulations impacting revenue collection.

Led strategic communications initiatives for a diverse portfolio of clients, with a focus on small, minority-owned businesses. Advised clients on strategic partnership opportunities that aligned with their organizational goals, facilitating connections across sectors to enhance impact and reach.

• Led a rebranding initiative that resulted in 3 strategic partnerships, including a feature in an online news publication, which contributed to a 10% increase in market reach.
• Managed customer service issues by implementing proactive communication strategies, resolving client concerns in a timely manner, and ensuring a high level of satisfaction through personalized support and follow-up initiatives.
• Managed communication strategies to support public outreach and engagement initiatives.

Led the development and execution of a paid media strategy aimed at expanding brand awareness and market penetration across the EMEA region. Conducted in-depth research and media monitoring to inform strategic adjustments, enhance messaging, and improve program effectiveness across diverse markets.

• Collaborated with the Director of Paid Media to manage a $5MM paid media budget; I conducted a thorough performance analysis that led to reallocating funds to higher-performing channels which resulted in a 10% overall cost reduction.
• Represented the Director in departmental meetings and provided updates on budget allocation and campaign/program performance to internal stakeholders.
• Developed content for social media platforms, including LinkedIn and X. Led a cross-functional task force to redesign key web pages, ensuring accurate and up-to-date information.

Directed the development and execution of integrated marketing and communications strategies aimed at improving brand perception among patients and key stakeholders. Oversaw agency and vendor relationships. Collaborated cross-functionally with internal and external partners to drive patient engagement, and support business growth.

• Provided support to both the Director of Marketing and Communications and the Director of Social Media, contributing to strategic planning and ensuring cohesive messaging across platforms and channels.
• Developed and led the implementation of an enterprise-wide COVID-19 communications strategy that educated patients and families, resulting in a 22% increase in engagement, improved public awareness, and reduction in misinformation.
• Served as a key member of the Rapid Response Team during the pandemic, addressing patient concerns, providing timely updates, and supporting crisis communications efforts in coordination with senior leadership.

Led integrated marketing and communications campaigns designed to elevate brand visibility and drive customer engagement across events, social media, public relations, and sales enablement channels. Collaborated closely with the Relationship Manager to manage and grow a key partnership with a top broker-dealer firm.

• Designed and launched an email marketing program that improved client engagement by 10%.
• Spearheaded the planning and development of departmental client meetings by producing surveys, agendas, and talking points to support executive engagement and strategic messaging.
• Utilized CRM platforms to monitor and respond to client inquiries, improving responsiveness and supporting relationship continuity across the client lifecycle.
• Supervised part-time and contractual team members, leading onboarding and training efforts to ensure alignment with departmental goals and compliance standards.