Allison Holland
Roswell,GA
Summary
Knowledgeable Social Media Manager experienced in executing social media strategies across all media platforms. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
4
4
years of professional experience
Work History
Social Media Manager
PURE Franchising & Sedgwick Restaurant Group
05.2024 - Current
- Multi-Account Management: Oversee social media strategies and content creation for three restaurant Instagram accounts, including PURE taqueria®, representing seven (soon to be eight) locations in the Southeast.
- Content Creation: Produced and curated daily content tailored to each restaurant's unique brand, ensuring consistent engagement and visibility across all platforms.
- Event & Holiday Marketing: Planned and executed marketing campaigns for store events, holidays, wine dinners, and tequila dinners, integrating creative design elements to enhance promotional efforts.
- Graphic Design: Developed visually appealing graphics to support marketing initiatives, ensuring cohesive branding across all stores.
- Retail & Uniform Management: Managed retail operations and uniform standards across all locations, maintaining brand consistency and quality.
Social Media Manager
Linen & Flax Co.
02.2023 - 05.2024
- Content Creation & Management: Developed and managed engaging content for Instagram and TikTok, including daily reels created with CapCut, effectively showcasing various aspects of the business.
- Team Collaboration: Successfully engaged team members in the content creation process, fostering a collaborative environment that enhanced the quality and variety of posts.
- Leadership: Supervised and mentored one direct report, providing guidance on content strategy and execution.
- Strategic Content Planning: Designed and implemented a daily content calendar, ensuring comprehensive coverage of key business areas, including interior design, apparel, home, and the podcast.
- Podcast Launch & Production: Played a pivotal role in launching the "Chatting with Chaz" Podcast, contributing to logo design, organizing the photoshoot, and producing episodes using Adobe Premiere.
- Brand Development: Built and maintained the "Chatting with Chaz" Instagram page, growing its presence and aligning it with the overall brand strategy.
Brand Retail Manager & Graphic Designer
PURE Franchising & The Sedgwick Restaurant Group
04.2020 - 01.2022
- Oversaw the design, ordering, execution and implementation of retail for all employees across 8 stores statewide.
- Managed daily communication and resolution of issues from internal and external customers, as well as, vendors.
- Sought out new vendors for a higher quality product and an increased efficiency to maintain productivity targets.
- Developed creative design for print materials, menus, brochures, banners and signs.
- Met with customers to present mockups and collect information for adjustments.
- Worked with clients to gather and define requirements, establish scopes and managing project milestones.
Education
Bachelor of Arts - Broadcast Journalism
Arizona State University
Tempe05.2015
Skills
- Adobe Suite proficiency (InDesign & Premiere)
- Proficient & efficient in CapCut Editing
- Originality and Creativity
- Content Creation
- Campaign Management
- Brand Promotion
- Vendor Relationships
- Verbal and Written Communication
- Conflict Resolution
- Project Management
Timeline
Social Media Manager
PURE Franchising & Sedgwick Restaurant Group
05.2024 - Current
Social Media Manager
Linen & Flax Co.
02.2023 - 05.2024
Brand Retail Manager & Graphic Designer
PURE Franchising & The Sedgwick Restaurant Group
04.2020 - 01.2022
Bachelor of Arts - Broadcast Journalism
Arizona State University
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