Allison Holland
Roswell,GA
Summary
Knowledgeable Social Media Manager experienced in executing social media strategies across all media platforms. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
4
4
years of professional experience
Work History
Social Media Manager
PURE Franchising & Sedgwick Restaurant Group
2024.05 - Current
- Multi-Account Management: Oversee social media strategies and content creation for three restaurant Instagram accounts, including PURE taqueria®, representing seven (soon to be eight) locations in the Southeast.
- Content Creation: Produced and curated daily content tailored to each restaurant's unique brand, ensuring consistent engagement and visibility across all platforms.
- Event & Holiday Marketing: Planned and executed marketing campaigns for store events, holidays, wine dinners, and tequila dinners, integrating creative design elements to enhance promotional efforts.
- Graphic Design: Developed visually appealing graphics to support marketing initiatives, ensuring cohesive branding across all stores.
- Retail & Uniform Management: Managed retail operations and uniform standards across all locations, maintaining brand consistency and quality.
Social Media Manager
Linen & Flax Co.
2023.02 - 2024.05
- Content Creation & Management: Developed and managed engaging content for Instagram and TikTok, including daily reels created with CapCut, effectively showcasing various aspects of the business.
- Team Collaboration: Successfully engaged team members in the content creation process, fostering a collaborative environment that enhanced the quality and variety of posts.
- Leadership: Supervised and mentored one direct report, providing guidance on content strategy and execution.
- Strategic Content Planning: Designed and implemented a daily content calendar, ensuring comprehensive coverage of key business areas, including interior design, apparel, home, and the podcast.
- Podcast Launch & Production: Played a pivotal role in launching the "Chatting with Chaz" Podcast, contributing to logo design, organizing the photoshoot, and producing episodes using Adobe Premiere.
- Brand Development: Built and maintained the "Chatting with Chaz" Instagram page, growing its presence and aligning it with the overall brand strategy.
Brand Retail Manager & Graphic Designer
PURE Franchising & The Sedgwick Restaurant Group
2020.04 - 2022.01
- Oversaw the design, ordering, execution and implementation of retail for all employees across 8 stores statewide.
- Managed daily communication and resolution of issues from internal and external customers, as well as, vendors.
- Sought out new vendors for a higher quality product and an increased efficiency to maintain productivity targets.
- Developed creative design for print materials, menus, brochures, banners and signs.
- Met with customers to present mockups and collect information for adjustments.
- Worked with clients to gather and define requirements, establish scopes and managing project milestones.
Education
Bachelor of Arts - Broadcast Journalism
Arizona State University
Tempe05.2015
Skills
- Adobe Suite proficiency (InDesign & Premiere)
- Proficient & efficient in CapCut Editing
- Originality and Creativity
- Content Creation
- Campaign Management
- Brand Promotion
- Vendor Relationships
- Verbal and Written Communication
- Conflict Resolution
- Project Management
Timeline
Social Media Manager
PURE Franchising & Sedgwick Restaurant Group
2024.05 - Current
Social Media Manager
Linen & Flax Co.
2023.02 - 2024.05
Brand Retail Manager & Graphic Designer
PURE Franchising & The Sedgwick Restaurant Group
2020.04 - 2022.01
Bachelor of Arts - Broadcast Journalism
Arizona State University
Similar Profiles
MARIAN HANNAMARIAN HANNA
Vice President of Operation at SNOWFOX Group (JFE Franchising)Vice President of Operation at SNOWFOX Group (JFE Franchising)
Yash PandeYash Pande
Senior Program Manager at ELAICHI PURE VEG FAMILY RESTAURANTSenior Program Manager at ELAICHI PURE VEG FAMILY RESTAURANT
Evalyne AdhiamboEvalyne Adhiambo
Restaurant Manager at PURE EATS RESTAURANTRestaurant Manager at PURE EATS RESTAURANT