Allison Holmes
Roselle,IL
Summary
Dynamic marketing professional with proven expertise in brand awareness and negotiation techniques, demonstrated through impactful campaigns at Techtronic Industries - TTI. Excelled in relationship building and target market identification, achieving significant brand growth. Skilled in influencer outreach and public speaking, with a record of energizing brands and fostering key partnerships.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Sales and Marketing Representative
Techtronic Industries - TTI
10.2023 - Current
- Developed and implemented marketing strategies to drive sales growth
- Assisted in developing promotional materials such as brochures, flyers, and ads
- Conducted market research to identify selling possibilities and evaluate customer needs
- Researched target markets to develop effective sales plans
Global Innovation Partnerships Marketing Intern
Dairy Management Inc (DMI)
Rosemont, IL
06.2023 - 09.2023
- Attended DMI/NDB/UDIA Board of Directors Meeting
- Cataloged export strategies of other agriculture and commodity checkoff organizations to inform enhancements to DMI’s export approach and programs
- Developed case study to inspire new usage occasions for dairy in the beverage category, shared with Taco Bell product development team to use for innovation ideation
Student Marketeer
Red Bull
Bloomington, IL
09.2021 - 07.2023
- Built and executed effective sales and marketing plans, contributing to brand growth
- Energized university students, resulting in increased sales throughout the assigned region
- Successfully sampled over 150,000 cans of products, reaching over 30,000 new consumers in 2 years
- Represented Red Bull at corporate events like Red Bull Flight School in Milwaukee, WI, Red Bull Soap Box Race in Des Moines, Iowa, and Summer Camp Festival in Peoria, IL
- Documented activity and shared success, consumer feedback, and insights with management
Social Marketing Intern
Mario Tricoci
Chicago, IL
05.2021 - 08.2022
- Managed a social media account with over 10.7k followers, engaging with followers and driving higher user interaction
- Fostered connections with the audience to increase sales and enhance Mario Tricoci’s brand presence
- Gained 100+ followers within a span of 2 months
Server
Italian Pizza Kitchen
Roselle, IL
05.2021 - 08.2022
- Ensured customer satisfaction by providing accessible and friendly service
- Thrived in a fast-paced environment, successful in multitasking while maintaining professionalism and courtesy
- Exhibited exceptional interpersonal and team-building skills, fostering positive relationships with diverse customers, managers, and colleagues
Education
Bachlor of Arts - Marketing
Illinois State University
Bloomington, IL05-2023
Skills
- Influencer outreach
- Negotiation techniques
- Brand awareness
- Target market identification
- Public speaking
- Relationship building
Certification
- Completed the Microsoft Office Specialist Program
Timeline
Sales and Marketing Representative
Techtronic Industries - TTI
10.2023 - Current
Global Innovation Partnerships Marketing Intern
Dairy Management Inc (DMI)
06.2023 - 09.2023
Student Marketeer
Red Bull
09.2021 - 07.2023
Social Marketing Intern
Mario Tricoci
05.2021 - 08.2022
Server
Italian Pizza Kitchen
05.2021 - 08.2022
- Completed the Microsoft Office Specialist Program
Bachlor of Arts - Marketing
Illinois State University
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